SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. But marketers have to be a little more creative with measuring performance if the ultimate goal is to generate phone calls or store visits.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Kevin Indig

APRIL 1, 2023

Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. SEO Manager at UBER Scott Salter , SEO & Content Manager at Gymshark Thank you all for contributing to this piece! Most marketers underestimate how good content has to be for a shot at the number 1 spot.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

SmartBug Media

OCTOBER 28, 2020

As more SaaS companies are using multi-touch attribution to smarten up their sales and marketing efforts, they rely on tools and technology to get the job done. LeadsRx A fairly easy-to-use tool for small to medium businesses, LeadsRX is a robust platform for marketing directors and managers.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

SmartBug Media

JULY 12, 2021

I’m going to come right out and say it: There are many different types of marketing and even more guiding philosophies. There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Broadly speaking, there are eight categories of marketing tools.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Does the platform offer analytics?

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Convert

MARCH 10, 2022

Google Optimize is more of a freemium tool; a limited-feature version of Optimize 360, Google’s complete beefed-up optimization tool. Google Optimize 360 has none of those pesky limits and has customer support (and it comes with a price tag). Both are part of the Google Marketing Platform. Convert does it.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Stevens & Tate

SEPTEMBER 21, 2021

Inbound marketing has become one of the most efficient ways for marketers to sell online. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. Marketing metrics is a part of attraction marketing and your inbound marketing plan is a part of marketing metrics.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Marketing Insider Group

JUNE 16, 2015

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” In the end it comes down to 3 core content marketing skills. More Resources.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100

Hubspot

MAY 23, 2019

A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake. At HubSpot, we want to help our customers connect their tools on our platform to reduce friction and grow better. But more tools shouldn’t mean more friction.

Cost Per Click 76

Cost Per Click Paid Search Agency Cost per Acquisition Ads 76

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

TrustRadius Marketing

JULY 11, 2022

Web analytics software empowers enterprises the data and analysis to meet the needs of their diverse consumers. We go into some of the best web analytics software that are fantastically suited to major companies. We go into some of the best web analytics software that are fantastically suited to major companies.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. 17 Helpful Google Marketing Tools for Business.

Google 78

Google Adsense Tools Doubleclick 78

NetLine

DECEMBER 18, 2023

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. Fortunately, intent data has become a mainstay among business analytics to do just that. Analyze and segment data Of course, insights alone cannot power an effective sales pipeline or marketing campaign.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Optinmonster

MARCH 17, 2022

HubSpot Website Builder : Best for Marketing Automation. Google Analytics. Web.com also comes loaded with tools to help market your small business website. Marketing: $2.95 HubSpot Website Builder : Best for Marketing Automation. Pros of HubSpot Website Builder for Your Small Business Website.

Small Business Marketing 104

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 104

Convert

NOVEMBER 16, 2020

By default, the Convert platform has been optimized to start reporting the analytics of the experiment only after five conversions have been attained. Such analytical concepts don’t exist in most ad-hoc analyses. You may end up deploying capital on a marketing asset that converts during the test but does not work at scale.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Anyword

SEPTEMBER 29, 2021

AI marketing technologies have been around for a long time, but it looks like they are now achieving critical mass. The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. It’s AI or die! AI Copywriting Tools.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

TrustRadius Marketing

JULY 14, 2022

Web analytics software helps businesses anticipate the needs of their consumers. Web analysis tools can be very expensive so we included some of the best web analytics software for small businesses. Web analysis tools can be very expensive so we included some of the best web analytics software for small businesses.

Marketing Analytics Tools 98

Marketing Analytics Tools Small Business Marketing Budget Programs Analytics 98

SmartBug Media

DECEMBER 19, 2022

Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Think of domain authority as similar to your site’s credibility score in comparison to competitor sites based on your site’s linking profile. Organic sessions are at the top of your marketing funnel. How many of them are you receiving per month?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Prospecting, brand awareness, and remarketing can come with a hefty price tag when pursued for traditional search ads.

Display 77

Display Google Marketing Analytics Tools Paid Search Agency 77

Hubspot

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? And how do you actually build a social media marketing strategy that’ll work for your specific type of business?

Social Media 69

Social Media Social Marketing Work Management Media 69

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. Everything you need to know about finding the ideal tool to ace marketing and optimization. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

MAY 20, 2011

Continuing his “science of” webinar series, HubSpot Social Media Marketing Scientist Dan Zarrella spills the details of how to apply the scientific method to web analytics. The system begins and ends with the analytics system you’re using. Free On-Demand Webinar: The Science of Analytics.

Analytics 28

Analytics Marketing Analytics Tools Comparison Hubspot 28

SalesIntel

JUNE 16, 2023

It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns. This extensive database provides users with a broad reach and the potential to identify new business opportunities in global markets.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

seo.co

APRIL 4, 2022

Where conversions really count is in how much money they bring in for your overall marketing campaign, where you’ll spend countless hours and thousands of dollars to earn new traffic for your website. There are many types of research you’ll need to consider: Market research. Conversion rate best practices.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Only B2B

AUGUST 18, 2023

In the dynamic landscape of contemporary content marketing, the distribution of valuable content beyond one’s own platform has evolved into a strategic cornerstone. This exhaustive blog dives into the intricacies of gauging the impact of content syndication through critical metrics and advanced analytics.

Cost per Lead 62

Cost per Lead Analytics CPL Top of Funnel 62

Directive Agency

NOVEMBER 15, 2018

Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. Marketers have different ideas on what falls into what within each stage of the marketing funnel. Here are the results for this “itsm software comparison.”. They read through your page. Site Architecture.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

EMagine B2B Blog

MARCH 30, 2015

This month we are excited to feature another member of our Digital Marketing Team, AnnaMarie Tush, who has been with emagine for over a year. I work on the backend of the digital marketing team, so I’m not interacting much with clients, but I work on a lot of client projects. As a kid, what did you want to be when you grew up?

Marketing Analytics Tools 40

Marketing Analytics Tools Comparison Hubspot SEO 40

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Directive Agency

NOVEMBER 15, 2018

Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. Marketers have different ideas on what falls into what within each stage of the marketing funnel. Here are the results for this “itsm software comparison.”. They read through your page.

Sales Management 40

Sales Management Lead Generation Top of Funnel Lead Scoring 40

Hubspot

AUGUST 14, 2013

A shot from a card-sorting exercise here at HubSpot Headquarters. If your marketing analytics software provides it, a conversion assists report is perfect for deciding what should go into your main navigation. Below you can see an example of the conversion assists report for HubSpot. Assists Report. Visitors Flow.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Which has pros and cons for everyone, especially marketing professionals. The horror! Essentially, it’s a privacy measure.

Privacy Protection 103

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103