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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). With the long-awaited (dreaded?)

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

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Is Your Content a Winner? Uncover Insights with Anyword’s Benchmarking

Anyword

By leveraging your historical data alongside cutting-edge analytics, you can compare your new content against content that you previously published from your social, ad and email accounts that you connected with Anyword. Supported platforms include Meta Ads, Google Ads, LinkedIn Ads, Hubspot and more. What’s Benchmarking?

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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

What’s more, our team of trained data analytics experts can provide real-time data updates, ensuring that our customers always have access to the latest and most accurate data. DealSignal offers robust integrations with leading sales and marketing tools, including Salesforce, Marketo, HubSpot, SalesForce, SalesLoft, and Outreach.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . It’s in the best interest of other companies, such as Wordstream or Hubspot , to provide natural insight that serves as its own form of demand generation. . There’s an amazing irony to be found here.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? CRM analytics.

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