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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Here’s how you can put it to use for your new company. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Keep the focus on your customers and their needs, not your company. June: Take a Good, Hard Look at Your Analytics.

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The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

Lenny's Newsletter

He’s consulted on Martech and growth for companies including Notion, Airbnb, Robinhood, Postmates, Walmart, JPMorgan Chase, and many others. Lenny may be an investor in the companies discussed. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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5 Reasons to Get Excited About the HubSpot Platform in 2019

Hubspot

Our goal in becoming a lovable platform is to make it easy to complement HubSpot with a rich landscape of apps built by other companies, or custom apps built uniquely for your business by an agency or your own developers. Databox -- mobile analytics. Zoho Analytics -- informative sales reports and dashboards. Salesforce -- CRM.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. Lisa Raehsler is a consultant in social media ads and PPC. Bas van den Beld is a professional speaker and trainer in digital consultancy. Jennifer Slegg – SEM Consultant, Writer at The SEM Post.

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Best Low-Code Development Platforms Pricing For Small Business

TrustRadius Marketing

Companies can create their own custom calendars, inventory trackers, task management system, or really anything depending on the software. The best use case for this subscription is developer teams, especially ones making a whole tech stack for the company or for customers. This plan is recommended for small teams or startups.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Great for: SEOs, SEMs, marketing analytics pros. Sponsor: Converge Consulting. Great for: Brand marketers, content marketers, marketing analytics managers. Conference sessions run the gamut of video tips for family vloggers to YouTube ad strategies. Converge 2019. Date: Feb. 19-22, 2019. Location: Atlanta, Georgia.