Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. And those are ad-supported, with ads frequently sold programmatically. CTV and cross channel ad surge. “In

Advertising Agencies 115

Advertising Agencies Advertising Channels Advertisements Advertising 115

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. The CMO Survey ). These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g.,

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Never before has marketing been as rewarding, or as impactful, as it is today.

Content Marketing 220

Content Marketing Work Management Paid Search Agency Marketing Management 220

The Marketing Blender

APRIL 22, 2022

Facebook, Twitter, YouTube, Instagram, Pinterest, Tumblr, and LinkedIn have become marketing powerhouses. YouTube and Vimeo are the most commonly used platforms for video marketing. . Web Analytics. How to find a fractional CMO for your business. What is a fractional CMO? Social Media Marketing. Recent Posts.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

QuanticMind

JUNE 13, 2016

You need to capture individual intent and personalize the experience accordingly, otherwise known as predictive individualization (again, based on machine learning and predictive analytics). With Google’s recently launched product “Customer Match,” advertisers can upload and target email lists in AdWords, Gmail, and YouTube.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “Once you start taking those things to YouTube, that’s several more million.” It’s this connected platform that it supporting the new Customer Journey Analytics tool announced at Inbound.

Marketing Automation Services 100

Marketing Automation Services Communities Hubspot Enterprise Management 100

Webbiquity

OCTOBER 6, 2015

Image credit: Pear Analytics. As noted here previously , the KPIs most important to CMOs fall into three groups: brand, competitive, and website performance measures. And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube ! For more on this topic, download the Web Marketing KPIs white paper.

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

The Marketing Blender

MARCH 15, 2021

A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. If you haven’t already, take a look at what Google Analytics can do for you. YouTube is the second most used search tool and it’s owned by Google. Long-range vision and CMO talent? We’ve got it.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

B2B Marketing Traction

OCTOBER 13, 2011

Today as a CMO, marketing consultant or agency, you need to understand and use technology. Our lead marketing consultant and CMO for Hire, Jen Beever, came from the software industry in 1997 to start New Incite. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization).

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

Hubspot

DECEMBER 30, 2013

It’s an understatement to call a CMO’s role exciting. Digital CMOs are left-brain-meets-right-brain growth engines for their organizations. They sit at the intersection of social, mobile, and analytics, and they’re not afraid to venture into new territory. The digital CMO needs to evolve into an inbound CMO.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Content Standard

MARCH 14, 2019

Live content is a difficult sell, and the fact that it’s hard to measure its success beyond vanity metrics doesn’t help its case—especially when you’re trying to get your CMO on board. You know those unboxing videos that do so well on YouTube? But going live is effective. Product Promotions and Unveilings. Learn more.

Tactics 108

Tactics Brand Identity Branding Planning 108

Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

The Marketing Blender

FEBRUARY 29, 2024

Fractional CMO services should include strategy and planning, brand messaging and positioning, budgeting, tracking, reporting, and managing execution across all marketing resources (internal team, freelancers, agencies, and the marketing tech stack). Wondering if an outsourced CMO can REALLY get to know your business?

CMO 52

CMO Paid Content Work Management Marketing Management 52

NuSpark Consulting

AUGUST 9, 2012

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . We’ll focus on Twitter, Google+, Facebook and YouTube. The metrics I gather are based on our favorite analytics tools, but other tools and platforms include may include some of them also. .

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

AUGUST 9, 2012

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . We’ll focus on Twitter, Google+, Facebook and YouTube. The metrics I gather are based on our favorite analytics tools, but other tools and platforms include may include some of them also. .

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. The post How ABM Maturity and B2B Sales Revenue are Intertwined appeared first on Valasys Media.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Golden Spiral

SEPTEMBER 10, 2021

Interview with Leela Srinivasan, CMO of Survey Monkey). Post your videos to YouTube then embed links into your LinkedIn posts. Links to YouTube play directly in your feed and result in a 75% higher share rate. *For more on understanding your target, we have a number of resources available. Your Forgotten Audience.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. Drift has found significant success with their approach to episodic video series (including Coffee with a CMO and Seeking Wisdom ) and conversational videos on LinkedIn.  “The results have been amazing.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

JANUARY 8, 2015

Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. Tyler is the CMO at Vidyard, the world’s leading video marketing platform. Vidyard : Oh lookee here.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

LEADership

MARCH 25, 2014

Beth Comstock, CMO GE. A few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. Continuing the series, I’m happy to share with you this useful advice from GE CMO, Beth Comstock. On her Twitter profile, Beth describes herself as a “marketer on a mission”.

CMO 40

CMO Paid Search Agency Social Media B2B Sales 40

Vidyard

APRIL 19, 2016

. “Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Heinz Marketing

APRIL 11, 2022

I think I remember we were talking about something the other day and I think we were talking about topics for the CMO coffee talk group. So, the CMO group that you’re a part of. Every Friday morning group gets together, few hundred CMOs in a live chat, a live Zoom call and there’s usually a topic that we cover.

Privacy 105

Privacy Ad Exchange Communities Advertising Agencies 105

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Using machine learning, predictive analytics parse volumes of buyer journey data, and can therefore predict where in the buying journey a targeted prospect is.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Marketing Insider Group

MAY 11, 2020

You don’t own Facebook, YouTube, or LinkedIn. Look at users, pageviews, and unique pageviews in Google Analytics. Those are all metrics you can find on Google Analytics. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. The next thing is usually skills.

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Convince & Convert

AUGUST 7, 2011

A report from Pagelever (fresh out of beta, and the best Facebook analytics package available, by far) studying 400 million fans found that just 7.49% of fans (on average) see the status updates from any particular brand. Comparisons of twitter followers, Facebook likes, and YouTube subscribers. Share of voice.

Social Media 165

Social Media Media Twitter Click Rate 165

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Social Media Analytics & Reporting Guide. In fact, 45% of people watch more than an hour of Facebook or YouTube videos a week. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Related Articles.

Facebook 77

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 77

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Here are the 5 must-ask questions, I created a YouTube video to show you why. Most marketing operations people are not classical marketers, they tend to come from process-oriented or analytic-centric roles. In many cases, data analytics is part of sales operations. Event Marketing. Social Media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Drift has found significant success with their approach to episodic video series (including Coffee with a CMO and Seeking Wisdom ) and conversational videos on LinkedIn. The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 11, 2016

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views. Sangram here! ”.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Their CMO, Rene Bonvanie is a forward-thinking marketer who's been leading the community charge for quite some time now at places like SalesForce, SAP, BusinessObjects, and Oracle.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. (Statista) 45.1% MarketingEvolution) Marketers allocate 15.9%

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Heinz Marketing

MAY 2, 2022

If you are watching and listening live on LinkedIn, or on Facebook, or YouTube, we’re very excited to have you here. The one thing we haven’t talked about are the metrics and the analytics. We are at around 325 now, episodes of Sales Pipeline Radio over the last several years, and I’m happy to have you here.

CMS Development 96

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 96

Vidyard

DECEMBER 2, 2014

YouTube Alone Is Not A Video Marketing Strategy While having your content on YouTube is a great way to build a subscriber base, you run the risk of losing viewers to other people’s content. 500 years of YouTube video are watched every day on Facebook – think of where your prospects are spending their time!

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Here’s some of the big take-aways we learned at MME 2015: 1. Those who don’t, won’t.”

Work Management 50

Work Management Opt-out Eloqua Storytelling 50