Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 84

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 84

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Write click-worthy subject lines.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

SendX

NOVEMBER 4, 2020

The return on investment (ROI) of email marketing is unmatched by any other marketing channel. Email marketing generates $42 for every $1 you spend on your email campaign. At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns.

Work Management 270

Work Management Marketing Management Email Marketing Planning 270

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. The first step is to create an email campaign using industry best practices and combine those with the information you already have about your current user base and prospective leads.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time. Firstly, what is predictive analytics?

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

SendX

JULY 30, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting.

Email Marketing 209

Email Marketing SEO Work Management Marketing Management 209

SendX

JULY 29, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. No-body respects click-bait and it’s a quick way to lose trust.

Creativity 314

Creativity Examples Marketing Budget Urgency Marketing 314

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Marketing Insider Group

AUGUST 11, 2023

Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience. Utilizing SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) can provide clarity and direction.

Social Networks 172

Social Networks Business Work Management Social Media 172

Contently

MARCH 23, 2023

However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Only B2B

APRIL 10, 2024

Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates. Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress. Lead Quality Issues: Not all leads are created equal.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Litmus

FEBRUARY 3, 2022

Much like MPP, the degree of impact Gmail prefetching may have on your email marketing metrics depends on how much of your audience is using Gmail–and whether they are doing so under a very specific set of circumstances. What can email marketers do about Gmail prefetching? Don’t rely on opens to trigger email campaigns and automations.

Email Marketing 109

Email Marketing Privacy Protection Open Rate Trigger Marketing 109

Optinmonster

MARCH 21, 2024

The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service. Best Practices for Google Ads Retargeting I’ve identified a set of best practices that can significantly improve the effectiveness of your retargeting campaigns.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Navigate the Channel

JULY 18, 2023

The number of people who find 50% of their e-mails relevant or interesting has increased from 9% to 30%. Compared to industries such as insurance companies, the identified sectors have a higher rate of successful sign-ups from consumers. This metric directly reflects the effectiveness of the e-mail campaign in driving desired outcomes.

Product 65

Product Ad Building CTR Allocation 65

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Segmenting Your Email Lists. And the more targeted you can make each email, the more likely it is that your audience will engage with it.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

LeadSquared

MAY 16, 2019

By running various campaigns , of course. And that is where campaign analytics come in. What are campaign analytics ? Campaign analytics is the data pertaining to the results of marketing campaigns. Marketing may be running promotional campaigns via email or even through social media.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

The Lead Agency

APRIL 27, 2023

This is how long it takes to refocus and start working at the same rate they were before shifting their attention to an email. When there’s so much already on their plate, it makes sense that people don’t want to spend a second more on emails than needed. Segmented campaigns can lead to a 760% increase in revenue.

Segmentation 62

Segmentation Email Marketing B2B Marketing Paid Search Agency 62

DealSignal

FEBRUARY 23, 2023

In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian. With this data, you can create targeted email campaigns that speak directly to your audience’s pain points, interests, and needs.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Only B2B

JULY 29, 2021

And then, you will be able to answer this question and confidently roll out your email marketing campaign. It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time. It’ll help increase click-through rates and, ultimately, conversions.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Valasys

MAY 13, 2024

They can have better lead conversion rates, sales productivity, and customer satisfaction. Real-time analytics give valuable information regarding your campaign’s performance. ActiveCampaign assists in creating targeted email campaigns that are designed with customer preferences in mind.

B2B Sales 40

B2B Sales Top of Funnel Automation Enterprise Management 40

SalesGrape

OCTOBER 10, 2023

Digital marketing encompasses various tactics including search engine optimization (SEO), content marketing, social media advertising, email campaigns, and more. For instance, running an email campaign or creating engaging content can be done at a fraction of the cost associated with hiring telemarketers.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Salesforce Marketing Cloud

DECEMBER 11, 2023

How does AI in email marketing improve ROI over time? What are the best practices for using AI in email marketing? What’s ahead for AI email marketing 50 ways to send better emails How do you get readers to click and read your emails? Make a new plan, Stan What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. These insights can inform future campaigns.

Paid Content 138

Paid Content Enterprise Management Work Management B2B Marketing 138

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Gone are the days of static tests; AI unlocks a dynamic, data-driven approach to conversion rate optimization (CRO). How Can AI Improve Conversion Rates? Let’s look at some further benefits.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Sprout Social

FEBRUARY 17, 2022

Businesses using email marketing: Building brand awareness. Increasing attendance rate for promoted events. Unfortunately, this means one person has to plan, write and monitor email campaigns. Email templates dictate the layout, design and quality of each email. What should be in an email blast template?

Template 127

Template Email Marketing Blast Campaigns Planning 127

Optinmonster

APRIL 4, 2024

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62