Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Social media analytics can provide deep insights into online behavior. As Neil Patel points out, expanding your business “almost always requires a larger team.” Consider Expanding Your Content Team.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Activity Reporting: Comprehensive analytics into the number of activities by rep, job, clients, and more. The post InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry appeared first on InsightSquared.

Activities 156

Activities Analytics Work Management Class 156

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Businesses can achieve increased profitability and efficient resource allocation by concentrating on optimizing ROI. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Varicent

DECEMBER 7, 2021

You probably know this already, but sales forecasting is all about predicting how much revenue your team or business will likely bring in over the next quarter or the next year. A sales forecast helps the rest of the business to make decisions about spending and investment and plan new product or service launches.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Are some no longer relevant?

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Outgrow

OCTOBER 7, 2021

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1 But it doesn’t have to be that way.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Trade Press Services Newsletter

JANUARY 4, 2024

Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Define what success looks like for your business in 2024. In 2024, data analytics should be one of the most-used tools in your toolbox. Set your North Star.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

ClickZ

DECEMBER 10, 2019

Implementation of a CDP, a marketing analytics hub, and a marketing resource and planning tool (Percolate) transformed OUP’s marketing program. Marketing technology has automated many tasks such as analytics and tracking, resulting in a new creative renaissance in marketing. Martech tools critical for OUP’s success.

Work Management 83

Work Management Press Marketing Management CMO 83

Hubspot

APRIL 28, 2021

In fact, businesses that market on social media are 40% more likely to hit their sales goals. Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. What is social media data? Lead Enrichment.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Martech

SEPTEMBER 20, 2023

Could a small business use AI data analytics to forecast inventory needs or optimize customer experience? But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. Could a healthcare company develop an AI model to predict patient outcomes and individualize treatments?

Marketing AI 122

Marketing AI Marketing Management PR Press 122

Contify

MAY 22, 2020

Contify configured its platform to track tender records and contract updates maintained by government agencies of different countries on their respective regulatory portals, trade reports on information databases, social media channels and press release sections of company websites, and news websites with coverage on niche industry sectors.

Enterprise Management 52

Enterprise Management API Marketing Management Paid Search Agency 52

Aberdeen

MAY 24, 2019

There’s more data available to businesses now than ever before. But lost at sea in this data ocean are companies that have not yet made strides to better integrate their business with the information at hand. Taking these steps can set a business up for success in the near future, and it’s easy to see why.

Analytics 67

Analytics Opinions Press Customer Surveys 67

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

JULY 7, 2021

It’s no secret that businesses today rely on a ton of different tools to reach their target audience. A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation).

Enterprise Management 125

Enterprise Management Work Management Marketing Management Budget Programs 125

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Moz

DECEMBER 20, 2020

Aside from failing to record important data, one of the best ways to screw up your analytics is to record the wrong thing and lump it in with all the times you’ve recorded the right thing. There are a huge number of ways you can track conversions in Google Analytics, and a huge number of ways to screw it up. Useful tools.

Analytics 79

Analytics Conversion Google CMS Development 79

Scoop.it

JANUARY 7, 2021

So, if you’re a small business owner and you find yourself in the same shoes that Death Wish Coffee once was, we want to share with you a few useful growth tips that will help you build a successful online brand. To achieve this consistency, start by preparing your press kit that should contain the following elements: logos in PNG format.

Ad Building 98

Ad Building Brand Identity Branding Business 98

SmartBug Media

FEBRUARY 13, 2024

Effective business strategies aren’t immune to being threatened by new tools, tactics, and best practices. Consider how many “shiny objects,” or new business strategies, cross your radar each month, from fancy acronyms full of buzzwords to new SaaS tools—and let’s not forget the quick-win tactics your competitors are using.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

Tony Zambito

JANUARY 18, 2022

Uncertainty has always been an element of business commerce. With this backdrop, business organizations will need to recognize that customer and buyer goals are changing. Each new world or commercial event brings new implications for businesses and buyers alike. What can business leaders do? Rapidly and frequently.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. Business leaders are prioritizing technology investments that drive efficiency and productivity. Business automation can be applied anywhere, and everywhere. Learn more.

Efficiency 98

Efficiency Marketing AI Automation Product 98

ClearVoice

MARCH 19, 2021

What is an enterprise business? An enterprise business is for-profit in status and usually a start-up in nature, often a sole proprietorship headed by an entrepreneur. An enterprise business exhibits fast-paced growth and focused ingenuity. Business is business, right? An enterprise business focuses on learning.

Enterprise Management 52

Enterprise Management Marketing AI Business Marketing Management 52

LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels. About Unbounce. billion conversions worldwide.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Webbiquity

FEBRUARY 21, 2023

That’s why when I started developing the BuzzGuru analytical platform. We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. When you have the right people to lean on, your business will rise despite any difficulties. In our case, that works well.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Tony Zambito

NOVEMBER 23, 2020

Your and Your Buyer’s Businesses Have Evolved. As is the case for your own business. Which then begs the question: have your buyers’ businesses changed? Analytics Send a Signal. Analytics on behaviors and activities can often point the way towards where more insights are needed.

Buyer Personas 228

Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

Webbiquity

DECEMBER 7, 2021

It’s a perpetual problem: business professionals are virtually drowning in data yet starved for insights. And the moment the business changes, they still break down. Both areas are negatively impacted by the lack of technical analytical progress. “At I started building data products for business leaders.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. According to Vidyard’s 2019 Video in Business Benchmark Report , large enterprise organizations created, on average, more than 500 videos each last year.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Zoominfo

JANUARY 25, 2022

For most large organizations, the real value of a cloud data warehouse isn’t simply in storing vast amounts of business data, but in how efficiently you can turn disparate data sets into timely, actionable, and accurate insights.

Zoominfo 130

Zoominfo Advertising Agencies Enterprise Management Process 130

Martech

JULY 26, 2023

When we say contributor Alan K’necht is a long-time web analytics expert, we really mean a long time. He was working on search and analytics before nearly all of today’s tech giants existed. He attended the University of Waterloo in Canada, studying business and economics. This interview has been edited for clarity and length.

Startups 98

Startups Cross-Selling Press Analytics 98

Martech

NOVEMBER 18, 2022

Change in a business is inevitable. Two common types of business evolution today are innovation and rebranding. It was meant to “signify the automaker’s bold transformation and all-new brand purpose,” according to Kia’s press release at the time. How do you go about innovating your business?

Allocation 125

Allocation Best Practices Paid Search Agency Business 125

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Vidyard

FEBRUARY 16, 2016

The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” said Derek Rider, co-founder and CEO of Media One Creative.

Creativity 50

Creativity Analytics Video Marketing Personalization 50