InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Activity Reporting: Comprehensive analytics into the number of activities by rep, job, clients, and more. The post InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry appeared first on InsightSquared.

Activities 156

Activities Analytics Work Management Class 156

Varicent

DECEMBER 7, 2021

These analytics helps senior management understand and define the business case for future investments based on more than just conjecture and hoping that past sales data mirrors future results. Real-time Analytics. This is ideal for a new product or a new company but is time, capital, and labor-intensive.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Press Save.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Customer Experience Matrix

AUGUST 5, 2014

But the elation lasted about two minutes, since I then had to write a press release announcing it. For the January release, that’s always easy, since I have a new estimate of industry revenues and the press loves that sort of thing. You can read the headline in the press release or – lucky you – get even more details below.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. In 2024, data analytics should be one of the most-used tools in your toolbox. Fuel up with data insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Kapost

MARCH 10, 2020

Measuring the success of our content efforts is one of the most pressing challenges marketers face today, particularly at enterprise B2B organizations. The post How to Find the Best Content Marketing Platform for Analytics appeared first on Kapost Blog. What’s working? What isn’t? Which assets are salespeople.

Analytics 62

Analytics Content Marketing Best Practices Press 62

ClickZ

DECEMBER 10, 2019

Implementation of a CDP, a marketing analytics hub, and a marketing resource and planning tool (Percolate) transformed OUP’s marketing program. Marketing technology has automated many tasks such as analytics and tracking, resulting in a new creative renaissance in marketing. Martech tools critical for OUP’s success.

Work Management 69

Work Management Press Marketing Management CMO 69

ANNUITAS

SEPTEMBER 25, 2014

Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement. Download the special report from Demand Gen Report and hear from industry experts at Lattice, LeadMD and ANNUITAS why analytics are playing a bigger role in marketing today. News & Press Adam Needles Analytics Lattice'

Analytics 100

Analytics Campaigns Press Demand 100

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Moz

DECEMBER 20, 2020

Aside from failing to record important data, one of the best ways to screw up your analytics is to record the wrong thing and lump it in with all the times you’ve recorded the right thing. There are a huge number of ways you can track conversions in Google Analytics, and a huge number of ways to screw it up. Avoiding false conversions.

Analytics 79

Analytics Conversion Google CMS Development 79

LeadsRX

NOVEMBER 30, 2021

Check out the video, and read the full press release for additional details. The system automatically adjusts the time commercials air according to the type of feed, time zones, and daylight savings time considerations.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Aberdeen

MAY 24, 2019

While 48% of IT professionals claim that they have insufficient IT resources to support their analytical initiatives, only 21% of data scientists feel the same. Today’s Analytics Demand Better Access. The post Data Integration: The Secret Sauce Behind Successful Analytics appeared first on Aberdeen.

Analytics 67

Analytics Opinions Press Customer Surveys 67

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. You can also use Google Analytics for social media reporting and influencer marketing metrics. In fact, 50% of marketers track link traffic from social media posts (e.g.,

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Martech

SEPTEMBER 20, 2023

Could a small business use AI data analytics to forecast inventory needs or optimize customer experience? But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. ” We trained generative AI with PR knowledge and created a testing ground for press releases, Snooze or News.

Marketing AI 107

Marketing AI Marketing Management PR Press 107

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 113

B2B Thought Leadership Conversion B2B Thought Leadership 113

LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Marketing Insider Group

APRIL 5, 2023

You’d be hard pressed to find a marketer who doesn’t believe authenticity is the cornerstone of effective content marketing. This includes using predictive analytics to identify trends and patterns, personalize customer experiences , and track customer behavior and preferences.

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Marketers can also create custom playlists, choose-your-own-path experiences, and hyper-personalized video experiences.

Marketo 65

Marketo Lead Ranking Analytics Lead Scoring 65

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. Consider pursuing a free certification such as Google Ads or Google Analytics.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

LeadsRX

FEBRUARY 8, 2022

February 08, 2022 – Today, marketing analytics company LeadsRx shared the trends it sees emerging in 2022 that contribute to the unprecedented innovation taking place in performance marketing, marketing attribution and marketing analytics technologies. Attribution and Analytics Are No Longer Just Enterprise Solutions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Zoominfo

JANUARY 25, 2022

The new partnership will allow data analytics, business intelligence, and revenue operations teams to seamlessly pull ZoomInfo’s best-in-class data intelligence into BigQuery’s server-less, highly scalable, cost-effective multi-cloud data warehouse, making data accessible as soon as it’s delivered.

Zoominfo 130

Zoominfo Advertising Agencies Enterprise Management Process 130

Tony Zambito

JANUARY 18, 2022

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Business leaders today are pressed to accelerate growth. Growth in market share. Growth in revenues. Growth in customer bases.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Portland, Ore., Arizona and Hawaii) do not switch to Daylight Savings Time. About LeadsRx.

Cable 93

Cable Budget Programs Television marketing Broadcasting 93

Tony Zambito

NOVEMBER 23, 2020

Analytics Send a Signal. Analytics on behaviors and activities can often point the way towards where more insights are needed. Analytics are helpful in informing where updating is needed. Gaining buyer insights on how to solve this pressing design issue becomes imperative.

Buyer Personas 228

Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

Webbiquity

FEBRUARY 21, 2023

That’s why when I started developing the BuzzGuru analytical platform. We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. It appears that 85% of marketers and agencies evaluate finding relevant influencers from medium-difficult to very difficult.

Paid Content 264

Paid Content Paid Search Agency Advertising Agencies Work Management 264

Martech

JULY 26, 2023

When we say contributor Alan K’necht is a long-time web analytics expert, we really mean a long time. He was working on search and analytics before nearly all of today’s tech giants existed. And so I started speaking at events about web development analytics, that kind of thing. Q: The exact opposite of inflating.

Startups 86

Startups Cross-Selling Press Analytics 86

Convince & Convert

APRIL 16, 2013

It is not about blasting people with a press release, or cold pitching reporters strictly because a tool said they covered your beat (though a fair bit of that still goes on), or even building a site and hoping people will come. That digital analytics function does not just happen. Identify a Team Leader. Build the Rest of the Team.

Analytics 139

Analytics Practices Ad Building Best Practices 139

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Contify

MAY 22, 2020

Contify configured its platform to track tender records and contract updates maintained by government agencies of different countries on their respective regulatory portals, trade reports on information databases, social media channels and press release sections of company websites, and news websites with coverage on niche industry sectors.

Enterprise Management 52

Enterprise Management API Marketing Management Paid Search Agency 52

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Which Google Analytics WordPress plugin should I use? Following the Google Analytics WordPress plugin space was no easy task, especially as new plugins came along to unseat previous incumbent winners.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If Emerging use cases include: Attribution; ROI measurement and modeling; Mixed media modeling and Predictive analytics. “In

Privacy Protection 117

Privacy Protection Paid Search Agency Advertising Agencies Work Management 117