EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. The economy (16%) and analytics (12%) trail considerably at second and third.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. What is a medical / healthcare communications company?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Use of Artificial Intelligence Artificial intelligence (AI) and machine learning (ML) have transformed B2B eCommerce marketing, enabling companies to deliver a more tailored experience to their clients.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Martech

JANUARY 4, 2024

LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees.

Social Networks 179

Social Networks Business Work Management Social Media 179

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

SalesGrape

SEPTEMBER 17, 2023

Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. Instead of casting a wide net, ABM allows companies to personalize their messaging and tailor their campaigns for each individual account. This is where account-based marketing (ABM) comes into play.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Lenny's Newsletter

SEPTEMBER 7, 2023

Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. Brought to you by Vanta —Automate compliance. Tough Conversations.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Directive Agency

MAY 20, 2020

So what audiences do you need to build and how do you effectively interact with them? . Total Addressable Market (TAM) on LinkedIn. For example, if you are a log management software company, your TAM is any business that digests data. Determine your TAM by using tools such as LinkedIn Sales Navigator and LeadIQ.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. There are a multitude of event formats companies can choose from when hosting virtual events. Facebook Events. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

NOVEMBER 16, 2021

This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Here’s the story of Braden and his company, Sparrow Charts. It helps marketing leaders within companies, agencies, and freelancers with reporting for their stakeholders. The Company. The Discussion.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. The Company Year founded: 2017 Funding rounds: Self-funded to date.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. If you haven’t started, now is the time to establish your company and key figures as industry experts.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Buffer

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. What do social media managers do?

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. These are good place to start building out your plan. You’ll also want to look at building your audience. LinkedIn is obviously a prime place for this.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. These are good place to start building out your plan. You’ll also want to look at building your audience. LinkedIn is obviously a prime place for this.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It demonstrates the value a company puts on its customers, adds credibility, and keeps the business relevant to the target audience.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

SmartBug Media

MAY 6, 2020

Here are six of the most effective paid marketing channels for SaaS companies: 1. Furthermore, as this technology becomes more prevalent, I expect to see the effectiveness of this channel drop for small to midsize SaaS companies. Let us know @smartbugmedia on Twitter and Instagram. Paid Search. Retargeting. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Build in time to test your product or service in real-world situations. Do you provide a warranty, or other way to make your brand the “safe” choice?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. Driving Traffic, Generating Leads, and Building Relationships Social media platforms provide excellent opportunities to drive traffic, generate leads, and build relationships with potential customers.

Social Media 78

Social Media Media Brand Identity Branding 78

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

LeadsRX

OCTOBER 5, 2021

October 05, 2021 – Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. . Once in the DCR, data can be accessed by tools IT authorizes for various analytic tasks. Portland, Ore.,

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. Email Address.

Linkedin 52

Linkedin Analysis Research Best Practices 52