FunnelEnvy

FEBRUARY 5, 2024

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success.

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along! Acquisition.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Google Analytics Is a Great Resource.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

Merchandising 107

Merchandising Marketing Analytics Tools Conversion Lead Ranking 107

SEMrush

AUGUST 21, 2019

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top landing pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add SEMrush Traffic Analytics to your subscription and benefit from this new and valuable feature.

Landing Pages 92

Landing Pages Traffic Analytics Features 92

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

Marketing Insider Group

MARCH 11, 2024

No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. Nearly 60% of all website traffic currently comes from people using mobile devices. Dive into your analytics, looking at unique visitors, traffic sources, page views, bounce rates, and exit pages.

Top of Funnel 271

Top of Funnel Sales Qualified Leads Leads Lead 271

Writing on the Web

APRIL 27, 2016

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). A ssets (free).

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. Here’s a quick guide to some key tools : Analytics and Tracking Platforms These tools are crucial. Optimize Creatively.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Lake One

JULY 27, 2023

But that changed when HubSpot introduced its new Customer Journey Analytics tool. HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. Measure the impact of each touchpoint on customer engagement and conversion.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website. appeared first on B2B Marketing Blog | Webbiquity.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

ConvertKit

NOVEMBER 8, 2019

Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post. When creating a page with landing page software, the goal is to lead visitors to a call to action and ensure that they follow through. Determine the goal of your landing page.

Landing Pages 53

Landing Pages Optimization SEO Lead Scoring 53

Marketing Insider Group

JANUARY 31, 2023

7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic. Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

ConvertKit

MARCH 25, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. Unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 72

Landing Pages Top of Funnel Opt-out Opt-in 72

Marketing Insider Group

OCTOBER 17, 2023

A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. When executed with precision, SEO competitor analysis paves the way for creating superior content , climbing the search engine ladder, and pulling relevant traffic to your digital doorstep. of all website traffic. of all clicks.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

ConvertKit

FEBRUARY 4, 2020

Creating and publishing your landing page is just the first step in growing your email list. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. Successful strategies to help you promote your landing page.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. The page itself needs to be perfect to acquire new customers. Link the account to Google Ads and Analytics. Linking Optimize with Analytics.

Advertisements 207

Advertisements Advertising Optimization Google 207

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Refining Your Landing Pages Your advertising is worthless if your landing page sucks. Don’t forget about technical SEO concerns that will bounce viewers from your page. Image Source 7.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Stevens & Tate

FEBRUARY 5, 2021

Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. You can understand your site better with Google Analytics, improve your SEO ranking and avoid some common mistakes with the following Google Analytics tips. Top Google Analytics Tips.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Tips 64

CoSchedule

AUGUST 4, 2022

You can reach the traffic growth and increase your leads much faster – 2-3 months. Historical content optimization is an SEO strategy focusing on optimizing older website content to drive more traffic. Here are 3 ways to begin historical optimization: Identify the underperforming blog posts with high business potential.

Traffic 62

Traffic Tactics Optimization Organization 62

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ConvertKit

MAY 2, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. And unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

ActiveDEMAND

SEPTEMBER 1, 2022

While we’ve supported tracking landing page traffic to GA4 for a while, we’ve just added the ability to post preconfigured and/or custom events to GA4. Current Recommended Setup: use both Google Analytics Universal and GA4. Posting Preconfigured ActiveDEMAND Events to Google Analytics.

Analytics 63

Analytics Google Landing Pages Paid Search Agency 63

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Before we get started, you’ll need to have Google Analytics set up on your site.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. Without a content marketing strategy , it’s impossible to follow the tenets of the discipline and expect to drive traffic and convert leads. Goal tracking.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hinge Marketing

NOVEMBER 30, 2017

This video talks about some common pitfalls, what to avoid, and how to set yourself up for success when it comes to creating a really effective landing page. Today, we’re gonna talk about how to create a really effective landing page. Landing page pitfalls. Video Transcription. “Hey!

Landing Pages 48

Landing Pages Video Marketing Marketing Websites Service 48

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Affiliate sales support independent publishing.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? How can I track the bounce rate for my blog posts? Sloooooowwwww page speed.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118