Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. 10 tips to master advocacy on LinkedIn. Tip 1: Optimize your LinkedIn page. Tip 2: Set goals for your strategy. Tip 3: Sort your stakeholders. Tip 4: Curate content and create copy.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111

Sprout Social

FEBRUARY 24, 2021

YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. Most of the tips listed here apply to the video description but some, like using the right keywords, are applicable to the channel description, too. The two different YouTube descriptions.

Youtube 130

Youtube Tips Keywords Copywriting 130

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. blogging Click To Tweet.

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Marketing Insider Group

FEBRUARY 12, 2024

Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Practical Tips for Improving Your Website UX Improving your website’s UX isn’t just about making it look pretty; it’s about creating an environment where users can easily find what they need and enjoy the journey.

Marketing Websites 222

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 222

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. You’ll also come away with proven tips to ensure success. Table of Contents Why don’t blogs convert? Here are some of the main reasons why the vast majority of blog posts don’t generate conversions: Little to no traffic. Unclear goals.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Zoominfo

MARCH 4, 2021

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

FEBRUARY 1, 2024

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? It’s the art (and science) of using data, trends, and analytical tools to predict future changes in SEO. But that’s just the tip of the iceberg. But why is this important?

Forecasting 138

Forecasting SEO Terms and Conditions Marketing Analytics Tools 138

Pam Didner

OCTOBER 7, 2020

So keep your eyes open, and you’re sure to find a webinar that matches your interests! Read blogs and updates . For social media marketing, you should have read the latest blogs from Social Media Today , Social Media Examiner. Digital marketing trends are always changing. Create Your Brand .

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. ” Evaluate new ideas by potential revenue.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. After a few weeks, check out the data, make sure your conversion tracking is working, and ensure you are getting the results you want. They tend to be cheaper and lack eye-catching images.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Scoop.it

FEBRUARY 1, 2024

Win: Google Loves Original Content Google is a huge fan of unique content , especially if you’ve created your content with an eye on SEO. Pro-Tip : Aim to use 40% curated content and have 60% originally created content. You know your audience best, so keep their preferences in mind and keep a watchful eye on their reactions.

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

Sprout Social

JANUARY 31, 2024

How to calculate your YouTube engagement rate 10 tips to improve your YouTube engagement rate Are you taking steps to increase your YouTube engagement rate? YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. What is YouTube engagement? Which videos yield the most subscribers?

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Optinmonster

NOVEMBER 19, 2020

It boosts your SEO, helps you engage with your audience, and gets more eyes on high-converting pages. Plus, we’re going to include the best tools you can use to put these tips into action. Pageviews are a common tracking metric that tell you how many times a page’s HTML file was requested for viewing.

Tips 100

Tips Traffic Marketing Analytics Tools Eye-Tracking 100

Webbiquity

NOVEMBER 28, 2023

How to Deliver a Great B2B Sales Experience Now that you know how the B2B sales journey is riddled with some major challenges, here are nine tips that will help you overcome these obstacles: 1. Now, apply data analytics. The post How to Deliver a Great B2B Sales Experience appeared first on B2B Marketing Blog | Webbiquity.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. You never know–they may have the time of their life and return wanting to do business with you because of your great tip. Social selling: Tips to share with your internal teams. Here are 10 tips to help your sales team get started: 1.

Tips 130

Tips Ideal Customer Profiles Work Management Marketing Management 130

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. If your business has subscribers or a growing email list, track the growth rate and churn. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

MAY 18, 2010

In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently.

Analytics 100

Analytics Tools Best Practices Adwords 100

Optinmonster

APRIL 15, 2023

By tracking engagement metrics, you can better understand how leads interact with your brand and identify those most likely to convert into customers. Tracking Downloads on Your Website Monitoring your website’s downloads is a great way to evaluate lead quality. Read 13 Ways to Boost Your Marketing Email Click-Through Rate.

Lead Scoring 57

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 57

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Guest blogging. Event appearances. Exclusive product launches.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 131

Optinmonster

APRIL 15, 2023

By tracking engagement metrics, you can better understand how leads interact with your brand and identify those most likely to convert into customers. Tracking Downloads on Your Website Monitoring your website’s downloads is a great way to evaluate lead quality. Read 13 Ways to Boost Your Marketing Email Click-Through Rate.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 52

Huptech Web

SEPTEMBER 23, 2022

Utilizing Analytics. Keep An Eye On The Recommendation Tab On Google Ads. Enhancing conversions provides stronger conversion tracking as its primary benefit. The enhanced conversion tracking does not replace standard conversion tracking but rather complements more essential data. Utilizing Analytics.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Tiecas

MAY 17, 2024

Tip: Involve your sales team early in the planning process. Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers. This could include blog posts, articles, white papers, case studies, videos, webinars, and more.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

ClearVoice

SEPTEMBER 22, 2022

It also helps businesses segment their audiences, track customer changes over time, and expand their target audiences. Here are some tips for how to set up a CRM system with an eye toward content marketing, followed by three ways to use your CRM for content marketing to better reach and engage your target audience.

CRM 105

CRM Work Management Content Marketing Marketing Management 105

Sprout Social

FEBRUARY 17, 2022

These folks voluntarily signed up for your email list and want the insights, tips and deals you share. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Links (to blogs, product pages, etc.). Zapier: Blog promotion. Logo (optional).

Template 129

Template Email Marketing Blast Campaigns Planning 129

Optinmonster

SEPTEMBER 6, 2023

Keep track of interactions with your call-to-action buttons to gauge engagement. Sales tracking. That means it’s easier for you to keep track of all the links on your WordPress site and easier for your audience to share them. Analytics and link tracking. Link cloaking makes sure this doesn’t happen.

Budget Programs 57

Budget Programs Best Practices Work Management Marketing Management 57

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Make sure you use your chosen keywords to get more eyes on your posts.

Startups 330

Startups Marketing & Strategy Marketing Strategy Content Marketing 330

Scoop.it

SEPTEMBER 21, 2023

Then, we will review key content metrics you should track through your website, email, and social media. Along the way, I’ll share a few actionable tips you can use to boost conversions and get more value from your curated content. I will cover several important metrics you should track if you want your curation strategy to succeed.

Curation 82

Curation Click Rate Content Open Rate 82

Litmus

SEPTEMBER 17, 2021

You might also want to check out this blog she wrote on the rendering differences in Outlook. Definitely check out the Litmus blog for articles on accessibility. But here are a few quick tips: Make sure you’re adding ALT text. When text is left-aligned, the eyes know where to “find” the next line. Add semantic HTML (e.g.,

Webinar Metrics 75

Webinar Metrics Marketing Analytics Tools Eye-Tracking Paid Search Agency 75