Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Didn’t make the live webinar? We recorded the whole thing.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Heinz Marketing

SEPTEMBER 17, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing If you’ve followed along with me at all this year, you’ll know I’ve been on a journey to optimize and refine our email deliverability. It provides a suite of tools and services that assist in improving the deliverability and appearance of marketing emails.

Deliverability 68

Deliverability CAN-SPAM Email Marketing Validation 68

Webbiquity

SEPTEMBER 27, 2019

Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. You can use Google Analytics to find out when your website gets the most visitors or your email tool’s analytics to look at open and click times. Deliverability. Use your findings to optimize your email send times.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. In a moment, we’re going to dive into our list of the 7 KPIs to track from your email marketing analytics.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Act-On

APRIL 26, 2024

In addition to dialing in on email deliverability best practices — like implementing authentication standards, optimizing for mobile, and promptly complying with unsubscribe requests — marketing leaders need to pay close attention to the reliability of common email metrics. Follow these important tips to get set up for migration success.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Optinmonster

FEBRUARY 15, 2024

It involves copywriters to create the content, designers to make the deliverable look great, and developers to automate delivery. Beacon’s Blog Post Recycle will convert your best blog posts into lead magnets in just a few clicks. It’s a bullet-proof formula that’s proven to work. Don’t know what to offer as a lead magnet?

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Litmus

AUGUST 29, 2022

In this blog, we’ll cover: What is email sender reputation? Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. .

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

Litmus

SEPTEMBER 20, 2022

In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place. Deliverability rate or inbox placement rate. Add an analytics code to your campaign and ensure it’s activated. Unsubscribe rate.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

SendX

MAY 21, 2021

Let’s take a few example- You post a new blog on your website, it automatically sends email to your subscribers with highlights, link, title, etc. The biggest advantage of Sendinblue is its SMTP service that increases its deliverability and ensures fast delivery of your emails. Now what is Automation? And lot’s more.

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Litmus

NOVEMBER 17, 2021

What you’ll learn in this article: The difference between delivery and deliverability. 5 tips for improving deliverability. What’s the difference between delivery and deliverability? Deliverability refers to whether your message lands in the inbox if your subscriber does receive your email. Using Litmus Email Analytics?

Deliverability 86

Deliverability CAN-SPAM Phishing Domain 86

Litmus

OCTOBER 4, 2023

In that case, your report would have email marketing analytics that signal an engaged audience, like subscriber lifetime value and revenue per subscriber. If you’re presenting to a team or client with a particular focus, you could include screenshots of your email analytics dashboard or Google Analytics report for extra detail.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Heinz Marketing

MAY 26, 2021

When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. They offer free online training in subjects like Email Marketing, Digital Advertising, Business Analytics, Graphic Design, Sales Enablement, and more.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Optinmonster

APRIL 4, 2024

Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. Not only that, but we’re also experts at running our own email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Optinmonster

AUGUST 16, 2023

The most important benefit is detailed analytics. Key Features to Consider in a Bulk Email Service Whether you’re starting a blog or an eCommerce site , there are some common features that are helpful for any use case. Look for providers that have a good reputation for deliverability. And the list goes on.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Improve email deliverability With all the automation happening for emails, be sure your connections are linked properly and all information is inputted correctly to ensure deliverability.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Tony Zambito

MAY 14, 2021

Since the rise of Big Data and AI, you get the promise that you can create buyer personas solely on data and analytics alone. There has been an explosion of marketing services, over the past decade or more, offering creative to technology deliverables. 2 – You Can Create Buyer Personas On Data Alone. 4 – Outside Of Core Services.

Buyer Personas 232

Buyer Personas Validation Deliverability Thought Leadership 232

Vision6

JANUARY 14, 2024

It then uses this audience data to craft blog posts, product descriptions, and even video scripts that resonate with different user personas. AI uses predictive analytics to tailor information based on user behaviour, market trends, and competitor strategies to highlight different features that resonate with different customers.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Sage Marketing

AUGUST 21, 2023

In this blog post, we will explore the benefits of B2B email automation and provide valuable tips to help you leverage its potential for your business. Monitoring and Analytics: Tracking and analyzing key metrics is critical for measuring the success of your automated email campaigns.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

SocialPilot

FEBRUARY 1, 2024

In case you don’t have any leads, follow the below methods to find micro-influencers: Leverage your niche-related hashtags, keywords, and analytics on social media platforms to search for potential micro-influencers manually. Further, vet them to ensure their following and engagement are not fake.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

JangoMail

APRIL 18, 2022

In this blog post, we’ve put together a list testing tools that will help you: ? Check your email deliverability Email Deliverability Tools What’s email deliverability? To gain more in-depth knowledge on email deliverability, the following tools help: 1. Preview email rendering ? Verify your email addresses ?

Tools 52

Tools Deliverability Validation CAN-SPAM 52

SendX

DECEMBER 28, 2020

Take, for instance, a potential customer who lands on your business blog and found your content helpful. Such a person can be captured through an email sign up on your blog. Building email lists could be in the form of sign-up or pop forms on your blog or websites which promise to deliver value.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

SocialPilot

FEBRUARY 6, 2024

I have unraveled the same strategies in this blog that you can follow to create impactful influencer marketing campaigns effectively. Put down in writing everything you have agreed upon, including the number of deliverables, content ownership, payment schedules, content revision fees, exclusivity clauses, and any legal considerations.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Optinmonster

AUGUST 13, 2021

Leverage their 96% deliverability rate. A/B testing and analytics to optimize results. Comparison: When stacked up against ActiveCampaign, Constant Contact offers a 97% deliverability rate and way better customer support. Best email deliverability track record. Track progress with insights and analytics.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Optinmonster

SEPTEMBER 8, 2022

This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing. Many premium email service providers (ESPs) like Constant Contact include revenue in their email analytics. Improve Deliverability. Next, you need to calculate what you spent on email marketing.

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Salesforce Marketing Cloud

MAY 23, 2022

Strategy design brings together a unique combination of experience design and business skills, analytical and creative thinking—just what companies need to navigate the ambiguity of today’s business landscape and build enduring value for the future. The Trailblazer Blog. Trailhead Module: Inclusive Design.

Design 98

Design Peer-to-peer Deliverability Validation 98

ClearVoice

JANUARY 27, 2020

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales. All in all, AI is a huge driving force behind the digital transformation era — and analytics are at the forefront.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . M easurable: This is where analytics come in. Below is an example of analytics using Sprout Social’s reporting suite. Keyword research.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

DealSignal

FEBRUARY 23, 2023

10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads. There are several tools available for tracking email marketing metrics, including Google Analytics, Mailchimp, and Hubspot.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. This increases the deliverability of your emails and helps ensure your emails are not flagged as spam. Figure out why they bounced back before removing them.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Litmus

AUGUST 2, 2021

Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. And you can test out different approaches to timing or number of emails sent, based on the 3 kinds of inactive subscribers and your brand’s tolerance for deliverability risk.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

SocialPilot

MARCH 8, 2024

Remember to define the specific deliverable you will provide. When will you share the analytics report? Analytics and reporting : Discuss how often you will be sending the analytics reports and what you will be tracking. How many posts will you be doing on Instagram? Report sharing is not a one-time thing.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Bluetext

OCTOBER 19, 2023

In this blog post, we’ll explore SEO strategies specifically designed for cybersecurity brands. Securonix delivers a next-generation security analytics and operation platform for the modern era of big data and cyber threats. In the competitive world of cybersecurity, standing out in search engine results is crucial.

SEO 42

SEO Brand Identity Branding Long Tail Marketing 42

Vision Edge Marketing

SEPTEMBER 24, 2019

A Gartner study in 2019 declared that 54% of analytics insights will not deliver business outcomes thru 2022. The CMOSurvey.org found that as much as 60% of the Marketing budget goes to analytics and automation. It is the output – the deliverable – that adds the value. You need a process for how you perform analytics.

Process 130

Process Marketing Budget Creation Work Management Gartner 130

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Thought leadership articles and blog posts co-authored with the analyst or influencer , leveraging their expertise and expanding your reach to their audience. Interestingly, “ social media metrics ” were cited by only 40% (i.e.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52