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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads. Personalization in subject lines increased open rates by 23.6%.

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Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

Litmus

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Do the right things—before you have deliverability problems. Don’t wait for a deliverability meltdown. Using deliverability monitoring. Removing chronically inactive subscribers.

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Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

We will pit both solutions against each other and compare them based on the following factors: Pricing Features Deliverability Apps integration Customer Support Pricing Your budget will determine the pricing package you select, and feature sets differ from one pricing tier to the other. How Do They Compare? Mailchimp Essentials ($9.99/month)

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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

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What Is Domain Warming, and How Does It Affect Email Deliverability?

SmartBug Media

This contributes to email deliverability, which is the process of delivering emails to a subscriber’s inbox , not their promotions or spam folder. It increases email deliverability. As we’ve touched on, email deliverability is the process of delivering emails to a subscriber’s inbox. Why are ESPs skeptical of new domains?

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