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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

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13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These can be as short as 20 seconds, but generate a lot of traffic to your web page.

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Realize the Value of Your Organic Traffic With a Content Value Tracker

Contently

The analytics are crucial for providing insight into the value of your production. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important? How does this translate to business results?

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8 Product Page Tips to Increase Traffic and Conversions

Convert

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. For example, Google Analytics will help you track visitors so you know how they are finding you and how long they stay. For example, you can collaborate with a florist if you sell candles.

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What to Do After a Website Launch to Boost Traffic and Lead Generation

Launch Marketing

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

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Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. Quick Takeaways: You don’t need a huge budget to attract quality website traffic. The Problem: The Struggle to Get Traffic and Attention on Your Website Is Real. Here’s an example: What is thought leadership?

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