KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 99

Analytics Facebook Marketing Analytics Tools Work Management 99

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Zoominfo

NOVEMBER 7, 2022

You can view a visualization of credits spent per application among Web, ReachOut, Mobile, API, and native apps. You can also access searches by type, filter the dashboard by user group, and subscribe to have analytics sent straight to your email inbox.

Zoominfo 130

Zoominfo API Class Contacts 130

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. Not only is this time-consuming, but it breaks your work rhythm and fails to provide analytics to measure your results. How Has Oktopost Integrated This API Update? Stay where you are and use the Post Creation tool you love!

Features 62

Features API Social Media Analytics 62

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Parse.ly

SEPTEMBER 26, 2019

If you’ve visited any one of our customer’s sites as a reader, chances are you have experienced how powerful Parse.ly’s API is without even knowing it. That’s why we’re excited to announce a prettier picture of parity between our dashboard and the API! Metadata is a big part of what makes our content analytics so powerful.

API 40

API Tagging Analytics Newsletter 40

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Revenue funnel analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Parse.ly

AUGUST 26, 2021

They used Parse.ly’s content personalization functionality, powered by our API, to create a “Trending Stories in [location]” module. For us, an analytics solution that says, ‘Hey, your story got 5,000 page views on this website,’ leaves so many unanswered questions,” Josh said. Unlike other analytics platforms, Parse.ly

Analytics 52

Analytics Work Management Content Marketing Management 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Revenue funnel analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Seismic

NOVEMBER 18, 2020

Enter Seismic’s Content Analytics : a suite of data, dashboards, and integrations that offers a 360-degree view of content performance from creation to close that powers revenue teams to accelerate deals and business growth. Let’s take a look at Seismic’s Content Analytics and what they can do for your business.

Top of Funnel 52

Top of Funnel Analytics Enterprise Management API 52

Parse.ly

FEBRUARY 18, 2022

Learn how to solve four common content marketing challenges with insights from content analytics , s o you can create a more effective and engaging journey for your users. Using content analytics, you can review key metrics, such as the number of page views and the length of time users spend engaged on pages. .

Analytics 52

Analytics Content Marketing Allocation Content 52

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. Buffer's content marketing analytics offer you the option to build reports according to your goals.

Analytics 101

Analytics Work Management Planning Tools 101

Customer Experience Matrix

NOVEMBER 28, 2015

Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Modern Analytics has staff to help with that, but it can still be a substantial task. Remember when I asked two weeks ago whether predictive models are becoming a commodity ?

Analytics 120

Analytics API Work Management Salesforce.com 120

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. July 1, 2023.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. Yet unfortunately, most users just use GA for its at-a-glance-view. Customize your dashboard.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. Not only is this time-consuming, but it breaks your work rhythm and fails to provide analytics to measure your results. How Has Oktopost Integrated This API Update? Stay where you are and use the Post Creation tool you love!

Features 48

Features API Social Media Analytics 48

Sprout Social

JUNE 27, 2023

Only then will you get the most comprehensive view of your audience. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. To connect to Glassdoor, you will need a Glassdoor API key. Click on Obtain Key from Glassdoor Employer Center to get your API key.

Ideal Customer Profiles 127

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 127

Oktopost

AUGUST 16, 2023

Instagram, the quintessential social media platform for visual content, has rolled out a groundbreaking update to its API—enabling the sharing of Instagram Stories. The absence of analytics for these stories in the existing tools. And guess what? We’re keeping pace! Why the Buzz? The other challenge? But, Why is This a Game-Changer?

Features 62

Features API Buzz Social Media 62

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 109

Marketing AI Work Management Marketing Management Customer Satisfaction 109

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. APIs for third-party system integration. Compliance with data privacy regulations.

Mobile Advertising 109

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 109

Sprout Social

NOVEMBER 29, 2023

Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. And you’ll want to avoid working with bots and tools that don’t have access to Instagram’s API as they’re not considered legitimate Instagram partners.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

Contify

NOVEMBER 12, 2018

Contify, winner of Frost & Sullivan’s New Product Innovation award , today announced the launch of Contify APIs ?—?a Companies can now access these insights through Contify APIs. as its first API customer. DemandFarm is using Contify APIs to get intelligence on companies and key people directly into its app.

API 40

API Marketing Management Curation Sales Qualified Leads 40

Customer Experience Matrix

OCTOBER 29, 2023

In this view, the core function of the CDP is to convert general purpose profiles into the specific formats needed by analytical, orchestration, and delivery systems (which we can call “activation systems” if you’ll trade some jargon for simplicity). So there’s more happening here than a simple data transfer or API call.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Martech

JANUARY 9, 2023

However, many platforms offer an evolving range of email marketing features, including advanced lead management, ABM tools and predictive analytics. Predictive analytics. More vendors are offering predictive analytics and models based on machine learning. Core and advanced functionalities of an MAP. Other advanced capabilities.

Marketing Automation Services 128

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 128

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. A: For the reporting features, I’d definitely recommend the new Analytics Academy.

Features 96

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 96

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics. The benchmarks for view rate are at industry average and above the benchmark from Google. We took a slightly different approach. Remarketing.

Paid Search Agency 127

Paid Search Agency Marketing Attribution Top of Funnel Companies 127

Moz

MAY 4, 2021

Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format for many great analytical views.

API 62

API Google Analysis Video Marketing 62

SmarkLabs

APRIL 3, 2023

Enhanced Sales and Marketing Efficiency HubSpot NetSuite integration empowers sales and marketing teams to collaborate effectively by providing them with a complete view of leads, customers, and transactions. We’ll explore three main methods: custom-built integrations, third-party integration platforms, and integration through APIs.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Content Standard

JANUARY 20, 2016

Based on Snapchat sources, Digiday reported that marketers may soon have access to API support for the vanishing images app. The API Playing Field. When it’s rolled out, a new API would be a huge step for Snapchat. It is this hole in data that marketers are hoping to see filled by the release of an open API.

API 40

API Enterprise Management Work Management Marketing Management 40

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. APIs for third-party system integration. Proprietary identity graph.

Marketing Automation Services 121

Marketing Automation Services Privacy Enterprise Management Work Management 121

Martech

MARCH 7, 2024

“While Google is obviously huge and gets a lot of the media spend,” said president and co-founder of analytics firm ChannelMix, Michelle Jacobs, “they’re not always the top performing. Another is marketing analytics firm ChannelMix. ” And yet he views Topics as one of the simpler APIs.

Privacy 121

Privacy Advertising Agencies Work Management Marketing Management 121

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? View visual data and insights on any topic. Access real-time analytics and reporting.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111