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37 questions to ask call analytics vendors during the demo

Martech

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Phone numbers.

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19 questions to marketing attribution and predictive analytics vendors during a demo

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. set-up costs, add-on features, API, quotas)? Click here to download!

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Why Personalization at Scale Can Make (or Break) Your Business

Contently

Personalization is all about relevancy to the customer. These efforts were, in some ways, motivated by the need to serve customers who increasingly demand more relevant and personalized experiences. Become more relevant. When brands don’t take steps to make the experience relevant, it results in lost customers.

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10 Content Marketing Analytics Tools That Finally Do What You Need

Hubspot

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Whether it's a Twitter campaign, an email newsletter, or a new batch of offers, your strategy depends on content marketing to connect with customers. Google Analytics. HubSpot Marketing Hub.

Analytics 101
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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

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A guide to the wedge marketing strategy

MKT1

If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co Positional goes end-to-end with tools for keyword research, content optimization, and analytics, allowing you to optimize your channel for results — not vanity metrics. 🧀 What’s a wedge marketing strategy?

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AI workflows for marketers—and recommended tools for each

MKT1

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. Personalized content at scale - Create relevant content for a specific person, company, funnel stage, and/or channel at scale. They also have an active community at clay.com/slack.