Remove Analytics Remove API Remove Case Studies Remove Studies
article thumbnail

A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. Thankfully, DataRobot has a pop up for a case study walkthrough.

article thumbnail

Leading Predictive Analytics Company Adds Real-Time Business Opportunities to Its Enterprise Software Suite Using Contify’s News Feed APIs

Contify

The sourced updates were subsequently tagged against a custom taxonomy and pushed directly to the firm’s application servers using Contify’s News Feed APIs. . Read the case study here. says Mohit Bhakuni, the Founder and CEO of Contify.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

article thumbnail

The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Testimonials & Case Study Emails: Demonstrating your products or services’ tangible value and success builds trust and credibility at the consideration and decision stages.

article thumbnail

Pepsi, McDonald’s and the latest in digital out-of-home

Martech

He pointed to a GroupM mid-year study that found DOOH growing 26% annually. DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. The study found that 64% of U.S. The API is now available in over 100 countries. Pepsi CMO Todd Kaplan at DPAA Summit.

article thumbnail

How Our Customers Use Parse.ly and Google Analytics In Tandem

Parse.ly

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

article thumbnail

The case for better social media technology in 2024

Sprout Social

With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company. While they all work off the same APIs and network limitations, it’s really the way the platforms are built that matters most to your business.