Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter?

Twitter 78

Twitter Social Media Touchpoints Domain 78

Martech

AUGUST 2, 2023

It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. The disruption hasn’t stopped, of course — Twitter isn’t known as Twitter any more). Some reporting suggests that brands, at least, are having a better experience on Threads than on Twitter.

Twitter 98

Twitter Advertising Agencies Comparison Social Media 98

Search Engine Journal

JULY 20, 2021

Twitter Advanced Search can help with market analysis, competitive research, geotargeting & more. The post Everything You Need to Know About Twitter Advanced Search appeared first on Search Engine Journal. Learn how to maximize this feature here.

Twitter 115

Twitter Analysis Search Marketing Features 115

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

ClickZ

SEPTEMBER 9, 2021

The current state of domain-level intent analysis and lead qualification. Our forthcoming deep dive on the state of email marketing will provide a credible roadmap for factors to consider and steps you can take to help you manage through the changes of 2021. He can be found on Twitter @bretsmith_HIP.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Sprout Social. Union Metrics.

Twitter 105

Twitter Analytics Work Management Marketing Management 105

Sprout Social

OCTOBER 18, 2023

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. Social listening can help you unearth relevant influencers to partner with.

Social Media 123

Social Media Examples Work Management Media 123

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Define and refine your objectives clearly.

Social Media 313

Social Media Social Marketing Planning Tips 313

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence. Your tweets should capture attention and provide value to your followers.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Sprout Social

APRIL 3, 2017

Instead of trying to guess what works, you have a treasure trove of data to help you make informed decisions. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Notice that our spreadsheet has columns for Facebook, Twitter and Instagram.

Social Media 105

Social Media Analysis Media Twitter 105

Launch Marketing

SEPTEMBER 16, 2020

In part two of this series, we explore the importance of collecting and analyzing the metrics from your campaigns to help shape your next steps, evaluate your messaging and inform your customer profiles. Importance of Analysis. The Right Tools for the Analysis Job. There are many free ways to monitor audience activity.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Analysis 110

Analysis Social Media Media Eye-Tracking 110

Oktopost

APRIL 21, 2022

We’ll also help you build more effective social listening practices that will help you understand how your brand is perceived by others and how to use social listening for content creation. For example, simply helping social media users through product and service issues will give users a positive impression of your brand. ?

Content 118

Content User-Generated Content FAQ Social Media 118

KoMarketing Associates

OCTOBER 18, 2018

That can all help, for sure. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). It goes up to 44 percent for Facebook, and goes up again to 56 percent for Twitter. percent of them include no CTA.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. Good questions!

SWOT 88

SWOT Paid Content Analysis Social Media 88

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Engagements.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Follower Wonk for network analysis.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Competitor mapping is the cornerstone of competitive analysis.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Contently

JULY 15, 2020

And it can be done with playful humor or straightforward analysis. People started pinging the heck out of me on Twitter asking, ‘Hey, is this available?’ The really good ones are building trust with no-BS stories of trial and error—just people trying to figure it out and help other people.

Paid Search Agency 180

Paid Search Agency Budget Programs Advertising Agencies Startups 180

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

Twitter 100

Twitter Tools RSS Social Media 100

Brandwatch Marketing

OCTOBER 30, 2018

The best way to do that is through image analysis. How to translate a visual language using image analysis. Compare that with just 51% using Facebook and 32% using Twitter — both more text-based mediums. Image analysis uses computer vision to allow you to pick out components of a photograph or image that are important to you.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Marketing Insider Group

NOVEMBER 15, 2021

“The #1 thing that’s helped grow my social media following has been cross-pollinating my audience. Whenever someone signs up for my email list, they get a friendly CTA to follow me on Twitter. I also share my YouTube videos on Twitter and via email to help build my following there as well.”

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 99

Twitter Service Tips Eye-Tracking 99

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Webbiquity

JANUARY 28, 2022

This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website. This metric will help you measure how well your PR campaigns resonate with people on social media and determine whether or not you should increase your spending on social media advertising.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Convince & Convert

APRIL 5, 2016

Twitter bring people closer to their peers. Twitter brings people closer to brands. Twitter brings people closer to celebrities. But Twitter also brings citizens closer to their government. Of that group, 186 mayors were on Twitter. 74% of big city mayors are on Twitter. mid-atlantic Twitter battle!).

Twitter 88

Twitter Microsite Peer-to-peer Best Practices 88

Sprout Social

OCTOBER 12, 2016

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

Twitter 97

Twitter Effectiveness Demographics Stats 97

Onalytica B2B

JULY 15, 2015

We’re here to help! We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. B2BMarketing: Top 100 Twitter Accounts To Follow Click To Tweet.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. Sounds like a marketer’s dream, right? What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Brandwatch Marketing

NOVEMBER 8, 2023

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

Webbiquity

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. That’s where sentiment analysis can help you. This requires accurate benchmarking through competitor analysis. Through social listening.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. For example, Jasper helps you craft better tweets.

Marketing AI 313

Marketing AI Curation Content SERP 313

Convince & Convert

JULY 25, 2012

Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. But when it comes to imbuing corporate Twitter accounts with a similar measure of personality and humanity, we often fall down on the job. 5 Ways to Humanize Your Brand on Twitter.

Twitter 133

Twitter Brand Identity Branding Advertising Agencies 133