Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Marketing AI 114

Marketing AI Lead Ranking Work Management Lead Scoring 114

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 165

Social Networks Business Work Management Social Media 165

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 115

Business Analysis Work Management Forecasting 115

Blue Flame Thinking

SEPTEMBER 8, 2023

Your business may benefit from enhancing SEO rankings and updating your user interface to account for new devices entering the market. Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives.

Traffic 92

Traffic Analysis Marketing Websites Allocation 92

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. As businesses acclimate to the digital age, the quest for the most effective approach to captivate audiences and drive growth intensifies.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Oktopost

NOVEMBER 16, 2023

Their research and engagement can turn into precious data for your business. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 108

Analytics Enterprise Management Work Management Business 108

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? This comprehensive guide will help you understand the power of social media automation for your business. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Forget the last-minute scramble!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Vision Edge Marketing

MAY 11, 2021

Every month or quarter, leaders in most organizations report on the state of business performance. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. Market Data. How much time did you spend keeping a pulse on your industry and your market?

Business 242

Business B2B Thought Leadership Allocation Thought Leadership 242

Oktopost

MAY 28, 2024

Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. The best part is that marketing teams have it at their fingertips already, you just need to understand how to use it. Your key is social intent data, and it’s easier to collect than you think.

Intent Data 62

Intent Data Intent Allocation Lead Scoring 62

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. But in a year as rocky as 2020, thanks to the impact of COVID-19 , what are B2B retailers doing to prepare themselves and their businesses for success? Let’s unwrap this package together.

Analysis 224

Analysis Budget Programs B2B Work Management 224

Valasys

SEPTEMBER 8, 2023

Introduction How can businesses effectively attract the attention of consumers who are empowered, discriminating, and overloaded with choice in this day and age? As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. What is Intent Data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 73

Small Business Marketing Business Sales Qualified Leads Allocation 73

Trade Press Services

MAY 20, 2024

Successful businesses know that understanding the needs of their customers and prospects is a top priority. When it comes to marketing communications, this means reaching out to target audiences across various channels. This data can be a game changer for businesses.

Business 97

Business Click Rate Conversion Rate Budget Programs 97

Launch Marketing

DECEMBER 1, 2021

Social media has established itself as a crucial component in B2B marketing strategies. As more platforms are created and more individuals and businesses create profiles, the amount of noise increases substantially. This can give you clues as to which platforms they find most important for their marketing activities.

Social Media 127

Social Media Analysis Media Ad Frequency 127

ClickZ

SEPTEMBER 9, 2021

How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? As a marketing stack, technological advances in account-based marketing (ABM) have enabled marketers to capture and apply the “intent” of prospective buyers. But we’ll come back to that in a bit.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Zoominfo

JANUARY 21, 2021

That conclusion comes from a new ZoomInfo analysis of business projects related to the California Consumer Protection Act (CCPA) , which gives consumers who live in the state the right to know what information about them businesses collect and use. Marketing, advertising, and retail lead CCPA projects. Source: ZoomInfo.

Zoominfo 173

Zoominfo Business Privacy Work Management 173

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. TRY SOCIALPILOT FOR FREE Why Should Businesses Use Twitter/X? If not, stick with us. Full of character.

Twitter 81

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 81

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. It’s A/B testing, reporting, interacting with audience members and more.”

Resources 97

Resources Enterprise Management Work Management Marketing Management 97

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.

Marketing Analytics Tools 236

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 236

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Allocation 83

Allocation Marketing & Strategy Business Forecasting 83

Valasys

OCTOBER 4, 2022

But nothing is as dynamic as a marketing environment. So, why should our marketing strategies be any different? If anything, our marketing strategies must be flexible to changes, predictive in accounting for future trends, and fail-proof when things go south. What is Marketing Environmental Analysis?

Analysis 52

Analysis Work Management Planning Marketing Management 52

Biznology

JANUARY 7, 2021

After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before. Market niche? Does the business have great online reviews?

Small Business Marketing 197

Small Business Marketing SWOT Planning Process 197

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Peer-to-peer 238

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 238

Vision Edge Marketing

JANUARY 24, 2023

Growth is going to be challenging according to the recent Business Roundtable survey. Is it fully aligned with your strategy and your business goals? 5 Reasons Why Having a Growth Plan is Mission Critical A growth plan is your crucial tool for keeping your business on track and enabling it to reach its full potential.

Planning 213

Planning Peer-to-peer Contingency Planning Business 213

Vision Edge Marketing

MARCH 21, 2023

Scaling a business is the focus of this episode of What’s Your Edge? Scaling a business is often compared to climbing a mountain, and for good reason. Scaling your business allows for increased revenue without a proportional increase in costs. Helps your business stay ahead of the competition. Why is scaling important ?

Contingency Planning 161

Contingency Planning Work Management Marketing Management Business 161

TrustRadius Marketing

NOVEMBER 9, 2022

Did you know that 20% of businesses fail within their first year of operation, and 50% of businesses fail within the first five years? With so many factors determining whether your business sinks or swims, it’s important to take action early! ” How can AIOps Help Your Business ? What is AIOps? Cutting Costs.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. It’s become a prerequisite for business success. Multiple effects on company revenues First of all, in the final analysis, we do this so that it pays off for the company.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. So, why should you care?

Work Management 244

Work Management Lead Ranking Marketing Management Training 244

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool. Enter the world of prompt engineering. The result?

Marketing AI 228

Marketing AI Lead Ranking User-Generated Content SEO 228

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

OCTOBER 19, 2023

When done right, monitoring can uncover low-hanging ways to improve your overall business. This is where something like social media sentiment analysis can really save the day. Linking it all together with a reputation monitoring tool Realistically, businesses can’t track each and every digital conversation manually.

Marketing AI 91

Marketing AI Work Management Marketing Management Business 91

Launch Marketing

SEPTEMBER 16, 2020

The basic concept of marketing has not changed much since its inception during the industrial revolution but how we market has drastically changed over time. Importance of Analysis. Regularly monitoring and analyzing your marketing presence can better inform basic performance questions. What tactics are working?

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Markempa

APRIL 16, 2019

But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs.

Sales Management 97

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 97

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research. Why Use Qualitative Research?

Research 97

Research Case Studies Case Study Skype 97