Hubspot

FEBRUARY 6, 2019

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was -- and still is -- to track how business blogging evolves. For the past three years, Orbit's been focused on correlating blogging tactics with results.

Blogger 71

Blogger Correlation Business Comparison 71

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Tomasz Tunguz.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

MARCH 21, 2011

We all know that starting a blog can feel daunting. Worse yet, starting a blog from zero subscribers can mean a slow onramp and potentially losing the motivation to keep blogging. That seems so depressing, why would anyone even bother starting a blog? That seems so depressing, why would anyone even bother starting a blog?

Promotion 28

Promotion Blogger Hubspot Tactics 28

Hubspot

JUNE 15, 2010

Cooking and blogging -- they have more in common than you might think. You should look at blogging in the same way. Here are five types of blog posts you should be writing: 1. These posts are the foundation of your blog. Roasts - Big Blog Projects. Mix some fun into your blog. Connect with HubSpot :

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Hubspot Webinar Metrics Inbound Marketing Analysis 28

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Blast Campaigns Lead Scoring 28

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Seth’s Blog. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right? Turns out, there is.

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Jay Baer is the founder of Convince & Convert, an analysis and advisory firm that creates digital marketing strategies for organizations looking to increase their marketing reach.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Stelzner on Vimeo. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

JANUARY 4, 2011

This is how HubSpot accumulates over 27K leads a month—by leveraging the skills of employees in different departments, from consulting and sales to marketing and support. Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Seth’s Blog. Likeable Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Here are two areas to focus on in your analysis. Produce a series of "do it yourself" blog posts. Blog Analytics - Blog analytics provide value - but there can be a lot of data to sort through. Check out Shaun's Bio.

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

NOVEMBER 22, 2011

You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. After you've conducted your analysis, you can start to improve and brainstorm new ideas for better future offers. You can also use your analysis as inspiration for your next offer.

Top of Funnel 28

Top of Funnel Paid Search Agency Conversion Rate Marketing Funnels 28

Hubspot

DECEMBER 23, 2012

The Business Blog Editorial Calendar Every Marketer Needs. Savvy business bloggers know that consistent, frequent blogging is critical to online marketing success. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success?

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 12, 2012

you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. Do you understand the subject matter you're writing about?

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

AUGUST 17, 2012

I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! In HubSpot land, each intern is asked to find a "marketing buddy" who will be that intern's mentor and go-to for "stupid questions" and social support. Create a buddy system.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

JANUARY 24, 2012

But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

FEBRUARY 16, 2011

I recently stumbled upon a video conveying some behavioral data analysis from dating site OkCupid. While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration.

Co-Registration 28

Co-Registration Advertising Agencies Thought Leadership Case Studies 28

Hubspot

JANUARY 2, 2013

Make sure to double check on the finer points of some of them, but this should be a good starting point for you if you're new to this whole marketing measurement and analysis "thing.". This is particularly helpful if you're trying to ascertain which web properties are great for co-marketing, SEO partnerships, and guest blogging opportunities.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

JUNE 4, 2013

For many of us at on the marketing team at HubSpot, one of these happens to be BuzzFeed. The thing is, a site like BuzzFeed is in the business of entertainment. But we''re talking about your business blog, which has other goals like thought leadership, education, and lead generation. Make It Relevant.

Lead Scoring 28

Lead Scoring Lead Ranking Content Thought Leadership 28

Hubspot

FEBRUARY 7, 2013

Depending on the sophistication of your marketing software, you may already know about what we at HubSpot like to call Smart Forms -- dynamic forms that leverage the power of context and adjust in length based on whether a visitor has already completed one of your forms in the past. It's about creating lovable marketing after all, right?

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Hubspot

MAY 9, 2019

Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Inbound Certification by HubSpot Academy. Content Marketing Certification by HubSpot Academy. Marketing Courses.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Here’s how an end-of-post banner CTA might look on our blog.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Hubspot

MAY 7, 2015

Before you dive into a post, it's important to note that LinkedIn's publishing platform is a little different than your company blog. While this is a without a doubt a valuable audience to tap into, you'll want to be sure that you're using their platform in combination with your actual business blog where your niche audience lives.

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Linkedin Click Rate Pricing Price 28

Hubspot

MARCH 30, 2012

In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. I'm a firm believer that the list post does have a place in the world of high quality blog content. It's unfortunate, but definitely understandable. But hey -- not all list posts have to suck!

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High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

JUNE 8, 2012

But the dozens of new social networks popping up each month leave many marketers and business owners in a state of analysis-paralysis. Business blogging and creating other types of content such as ebooks, webinars, and other content offers all offer perfect opportunities for sharing. (As

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

Hubspot

SEPTEMBER 1, 2015

Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs.

Traffic 28

Traffic Hubspot Generation Linkedin 28

Hubspot

JANUARY 19, 2015

It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. Running the Blog Leads Report.

Analysis 28

Analysis Lead Generation Generation Top of Funnel 28

Hubspot

MARCH 1, 2012

If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. So grab your list of competitors, read this guide, put your spy goggles on, and get going with your competitive content analysis! Blog posts. Whitepapers.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

MAY 13, 2013

Below I’ve detailed six metrics highlighted by CMO Mike Volpe on this very blog , how to identify when they’re underperforming, and how to make the necessary adjustments to save your bacon. Visit the IMPACT Blog for more content from John and the agency. Here’s how. How to Fix 6 Critical Marketing KPIs When They''re Underperforming.

Work Management 28

Work Management Marketing Management Lead Ranking Marketing Budget 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. How could it not?

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Valasys

FEBRUARY 17, 2020

Content can be created in several forms such as E-books, Podcasts & Interviews, Videos, Infographics, case studies & success stories, webinars & blogs. It helps your blog posts to gain readership, helps you to send your email newsletters & learn about social media marketing. The ‘fit’ & intent-data.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Hubspot

AUGUST 18, 2015

We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year. Sounds like a pipe dream.

Traffic 28

Traffic Best Practices Hubspot Custom Publishing 28

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98