Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics. Open Web Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. Google returns information from the index when you search They talked about thinking about keywords that people might search for to find your content, and to include language geared toward your targeted audiences. The RebelMouse CMS is built for creators.

Google 102

Google Keywords FAQ Custom Publishing 102

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Ensure that your content is responsive on any mobile device. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Zoominfo

AUGUST 19, 2021

Intent : Behavioral information about a company, such as content consumption, that provides insights into interests and potential buying signals. A DaaS solution also includes data services for teams that have custom requests, advanced analysis, and larger-scale data delivery needs.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Optinmonster

JULY 5, 2022

IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). IndexNow is a new protocol that simply pings search engines about any content-related changes you make on your website. The next step is to verify the API key by going to the General Settings» Webmaster tools.

SEO 78

SEO API SERP Paid Search Agency 78

Parse.ly

AUGUST 26, 2021

A top priority in the wake of the merger was to determine a consistent way to measure content performance for hundreds of publications. across their entire editorial team so that everyone could speak the same language about content. . We sat down with Josh Awtry, Gannet’s VP of Content Strategy, to learn the ways Parse.ly

Analytics 52

Analytics Work Management Content Marketing Management 52

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. Here's a list of analytics tools that will help you measure the impact of your content marketing. HubSpot Marketing Hub.

Analytics 101

Analytics Work Management Planning Tools 101

TrustRadius Marketing

JANUARY 24, 2023

This tool helps you unify brand messaging across multiple touchpoints through content personalization. There are many things you can do with these tools. These tools may not have all the features for customer outreach and interaction, but you can combine them with other products in your tech stack.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Sales Engine

MARCH 28, 2016

Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. Organic search engine traffic. Percentage of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

ClickZ

JUNE 10, 2020

Personalized website content and push notifications. It produces content to meet your business objectives. AI developing personalized content: Segment provides personalized experiences throughout the entire customer journey. It categorizes and sorts based on website traffic. Hyper-targeted email messaging.

Marketing AI 131

Marketing AI Buy Marketing Management API 131

Atomic Reach

JUNE 9, 2022

We identified how lack of data, skewed data analysis, and tracking the wrong data translates into guesswork instead of actionable business intelligence. We overcome conventional data limitations by combining data from over 600 API partners. Leveraging Big Data Yields Big Results How does it work?

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies API Marketing & Strategy 52

TrustRadius Marketing

APRIL 6, 2022

You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back. Monolithic DXP are sometimes also called Legacy DXPs because their core is a legacy CMS, which is an outdated content management system.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Brandwatch Marketing

JULY 6, 2022

You don’t have to venture far to find a great analysis tool for your Twitter profile. With Twitter Cards, you can attach photos, videos and other media to your posts to drive more traffic to your website. Twitonomy is a very robust tool that offers different methods of Twitter analysis for your account and those of your competitors.

Twitter 139

Twitter Analytics Tools Best Practices 139

Parse.ly

FEBRUARY 16, 2023

Today, readers are bombarded with more content than they could consume in a lifetime. Essential to that mission is knowing what content works, when, and where. During the webinar, Neil explained how to analyze real-time data to inform a content strategy that boosts engagement, loyalty, and exposure.

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

Martech

JANUARY 30, 2024

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” Losing referrer data for content analysis. What do you do without targeting data?

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Managing expectations across content types.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Parse.ly

SEPTEMBER 26, 2022

Content analytics tools. Which content on your site do people engage with? Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Social media traffic is also difficult to understand in Google Analytics.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Conductor

JULY 14, 2022

By now, you are likely seeing changes in traffic, rankings, and featured result type winners—to name a few. If you saw traffic drops around late June or early July don’t stress. Google’s PageSpeed Insights added two new metrics to the PageSpeed Insights API and UI for Lighthouse. Top takeaway from Google May 2022 core update.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Managing expectations across content types.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Oktopost

FEBRUARY 19, 2019

Content Management System (CMS). Traffic analysis. Robust and highly customizable API. Excellent API but lacking some form functionality. SOAP API. ?. API documentation. Marketo has robust APIs, that ensure it integrates easily with multiple marketing tools to maximize their joint potential.

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Parse.ly

JUNE 27, 2023

In the digital content landscape, one strategy reigns supreme: omnichannel engagement. For example, customers might use a mobile app for scrolling content, a desktop for requesting a demo, and social media for the latest company announcements. What content format performs best on which channels?

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Atomic Reach

JULY 11, 2023

Our insights into TikTok's algorithm are informed by over 600 API connections, including our unique partnership with Reddit that lets us see what authentic user discussions there are saying about TikTok content and influencers. Chew explained that TikTok was inspired by reinventing the way content was displayed.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

TrustRadius Marketing

JANUARY 24, 2023

This tool helps you unify brand messaging across multiple touchpoints through content personalization. There are many things you can do with these tools. These tools may not have all the features for customer outreach and interaction, but you can combine them with other products in your tech stack.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

This tool helps you unify brand messaging across multiple touchpoints through content personalization. There are many things you can do with these tools. These tools may not have all the features for customer outreach and interaction, but you can combine them with other products in your tech stack.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Conductor

APRIL 12, 2022

Core Web Vitals that contribute to page experience include; the largest contentful paint, cumulative layout shift, and first input delay. Absence of intrusive interstitials: Intrusive interstitials are page elements like popups that obstruct users’ view of on-page content. How you can monitor the impact on your site.

Google 105

Google SERP Keywords SEO 105

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Organic search engine traffic. Percentage of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Outgrow

MAY 20, 2020

Finally, that marketing strategy is working out and people are attracted to your content. We have assembled 9 conversion rate optimization tools that will take care of all the above-mentioned elements to drive your website traffic and conversions alike. Outgrow – For Interactive Content.

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105

Sharpspring

SEPTEMBER 8, 2017

Where your traffic is coming from. Acquisition Report : The Acquisition Report provides you with insights into your site’s traffic sources. Behavior Report : The Behavior Report includes an overview of your users’ behavior flow, site content, landing pages, exit pages, site speed, site search, events, etc. User behavior.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Fast SEO Competitive Analysis by Search Engine Watch.

Keywords 100

Keywords SEO Research Resources 100

Parse.ly

AUGUST 25, 2022

each year: it provides an easier and more functional way to access content analytics. Table of contents. They use Google Analytics for deep analysis. to editors, journalists, marketers, and others who create and publish content so they can log in and look at what is (and isn’t) working. The use cases for Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Conductor

NOVEMBER 11, 2020

Have agile processes in place to adjust content in real time based on search trends and ensure we’re giving the right information and ensure all that information is indexable and crawlable. High-Quality, Trustworthy Content Crucial to SEO Success. Creating landing pages, listicles and other curated content.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Moz

JANUARY 19, 2020

Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. This chart represents the correlation between the number of times a site was linked to from within the article text of publishers and its rankings and traffic. Conclusion.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Unbounce

FEBRUARY 11, 2021

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Facebook Ads campaigns with a store visit objective also provide results for campaign and ad analysis. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Contently

AUGUST 2, 2016

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics. On the stats page, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Hubspot

APRIL 28, 2017

The tricky part will be figuring out where your audience wants to hear from you most, and where to best spend your time and resources producing and promoting content. With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content. We're here to help.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Hubspot

NOVEMBER 10, 2015

If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. From a publisher’s perspective, Instagram’s biggest weakness is that its web traffic is self-contained. Currently, there is no way to link to your site or drive traffic from the platform.

SWOT 28

SWOT Analysis Media Branding 28