Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 90

Analysis Marketing AI Examples SWOT 90

DivvyHQ

SEPTEMBER 14, 2021

But getting attention, at least in the form of website traffic, either requires advertising or organic methods (a.k.a. A company blog is far and away the biggest driver of most content marketing engines and thus, it's critical to ensure it's performing to its full potential. Enter the blog content analysis.

Analysis 106

Analysis Business Blogging Effectiveness Content 106

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. SEO impacts the ranking of your content in the search engine results pages (SERPs).

SEO 274

SEO Traffic Tips SERP 274

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 261

Marketing AI Distribution Content Marketing Content 261

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. To combat this, we recommend conducting an SEO content audit. This lays the groundwork for all the work that comes next.

SEO 120

SEO Content Keywords Analysis 120

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. What Are The Key Components of Social Data Analysis?

Analysis 70

Analysis Budget Programs Social Media Allocation 70

Top Rank Marketing

APRIL 8, 2024

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. What is the purpose of a content audit?

Lead Scoring 120

Lead Scoring Lead Ranking Paid Search Agency Content 120

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 275

Stats Advertising Agencies Paid Search Agency Work Management 275

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

Marketing AI 249

Marketing AI Lead Ranking Research Guidelines 249

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 209

Content Marketing Work Management Paid Search Agency Marketing Management 209

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?

Marketing Analytics Tools 330

Marketing Analytics Tools Content Marketing Work Management Marketing Management 330

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 329

Lead Scoring Lead Ranking Marketing Analytics Tools Content 329

Brightedge

JUNE 22, 2021

Use Competitive Analysis to Rank Higher in Search Results. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. BrightEdge research has shown that as much as 51% of your traffic arrives through organic search. Customers today are online.

Analysis 107

Analysis Keywords SEO SERP 107

Top Rank Marketing

MARCH 18, 2024

The Atlantic , which says it gets up to 40% of its current traffic from Google , recently published an analysis on the subject and concluded: “75% of the time, the AI-powered search would likely provide a full answer to a user’s query.” Google will remain a powerhouse driver and director of web traffic.

Traffic 74

Traffic SERP Guidelines User-Generated Content 74

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 252

Lead Ranking Content Lead Scoring Keywords 252

Parse.ly

JULY 7, 2022

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. Ultimately, real-time content analysis helps you make content decisions that need to happen right now with the most current data. Table of contents. What is real-time content analysis?

Analysis 52

Analysis Paid Search Agency Companies Media 52

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? See below for so metrics used to measure content performance.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

BuzzSumo

JUNE 24, 2019

The anatomy of successful online content is deceptively simple. It just takes the right topic, well-written content, and a headline that effectively tells readers why it’s worth clicking. Each of these components is worth looking at in-depth, but without earning that click, the topic and content won’t matter.

Analysis 103

Analysis Content Domain Click Rate 103

Valasys

SEPTEMBER 8, 2023

Businesses now must be sharpshooters, targeting customers with content and advertising techniques that are perfectly tuned to their needs. There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: Conduct a market analysis to identify target segments. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs.

Planning 361

Planning Paid Search Agency Content Marketing Advertising Agencies 361

Conductor

NOVEMBER 4, 2021

But, as all SEO and Content Marketers know, there is nothing more terrifying than not showing up on the SERP. By now, teams have been planning their calendar to hit all the right notes and increase site traffic from organic search. What elements will help my content rank? How will Google crawl my content?

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 348

Brand Identity Branding Advertising Agencies Content 348

Buffer

JULY 27, 2022

👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Posting regularly on your Google Business Profile helps grow your reach, your engagement, and your traffic. Note this research was inspired by Ben Fisher’s analysis. Save your seat here.

Ideal Customer Profiles 109

Ideal Customer Profiles Profiling Traffic Organization 109

Content Standard

APRIL 16, 2024

In an increasingly volatile digital landscape, search remains a strong channel and sound investment with 77 percent of marketers in 2023 reporting their search traffic was good or better than the year prior. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Ahrefs

AUGUST 28, 2023

To answer this question, we’ve put our Content Explorer to work. live pages in English by organic traffic and referring domains. We will also share our short analysis of why these examples … Read more › These seven examples came from filtering over 6.2B

Examples 118

Examples Content Marketing Domain Content 118

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 138

B2B Marketing Top of Funnel Content Marketing Brand Identity 138

DivvyHQ

APRIL 27, 2020

How do you know if your website content is hitting the mark? Is my content outdated? Getting answers to questions like these is why a website content analysis is vital in content marketing. Do we have gaps within our topics? Here's a guide to get started.

Analysis 84

Analysis Marketing Websites Content Content Marketing 84

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Parse.ly

FEBRUARY 6, 2019

So get ready for a deep dive into how platforms have changed over the last year looking not only at the sheer amount of traffic that changes, but how quickly it changes. And you need to know if those changes affect the content you produce and audience you work to reach. powered sites, email traffic is usually a good chunk of that.

Traffic 108

Traffic Content Facebook Google 108

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87