Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Stronger currency management with new currencies API. Easily route inbound leads with conditional form confirmation pages.

Enterprise Management 93

Enterprise Management Sales Qualified Leads API Hubspot 93

Martech

JUNE 22, 2023

Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content. Sinch ’s Customer Communications Cloud, has launched Smart Conversations, an AI capability that analyzes intent in incoming messages on any channel supported by the company’s Conversation API.

API 94

API Gartner Paid Search Agency PR 94

Binary Demand

MARCH 1, 2024

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. Traditionally, data analysis in B2B SaaS required significant human effort.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

Martech

APRIL 30, 2024

This includes tools and solutions integral to MOps, such as data management platforms, analytics tools, customer relationship management (CRM) systems and content delivery platforms. Cost analysis : Analyze the cost-effectiveness of each tool, identifying financial waste and opportunities for cost savings.

Efficiency 99

Efficiency Work Management Marketing Management Allocation 99

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Comparing APIs. Bulk Analysis. So, both SEO tools supply a variety of metrics for traffic analysis.

SEO 161

SEO Tools Paid Search Agency API 161

Webbiquity

SEPTEMBER 7, 2021

The extracted data is usually made available in a structured content table such as an Excel spreadsheet, displaying the data in a “readable” format. Web scraping consists of the following interconnected phases: Website analysis. Building an API can also be very helpful in data collection. The web scraping process.

Ethics 278

Ethics Copyright Privacy Internet Marketing 278

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Envy

APRIL 5, 2022

They own this data exclusively and can use it to create more personalized ads, content, and experiences catering to an individual’s interests. Brands are calibrating their personalization strategies,” says Elodie Huston, Senior Content Marketing Strategist at Attentive. “By Why FloC Is Out and Topics API Is In. Image via Google.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Hubspot

OCTOBER 24, 2018

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. Don't worry -- APIs might seem complicated, but by the end of this post, you'll know how they work and what using them entails. What is an API?

API 52

API CMS Development Work Management Budget Programs 52

Webbiquity

MARCH 5, 2020

And the further you take your analysis, the more necessary tools become. Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. First contentful paint. DOM content loaded. Domain lookup times. First input delay.

SEO 318

SEO Google Ad Building Marketing Analytics Tools 318

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Customer Experience Matrix

FEBRUARY 2, 2016

It can connect with others through standard APIs. Imported data includes contacts, funnel stages, campaigns, channels, revenue, and content. The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Martech

OCTOBER 12, 2023

Features include: Opal, a new way to engage with Optimizely’s AI to surface insights, review recommendations and create new content; and the use of business-focused language learning models (LLMs) to create enhanced AI-generated content that includes specific industry knowledge. FastrAI is built into the Fastr Frontend platform.

Multivariate analysis 113

Multivariate analysis Forecasting API Paid Search Agency 113

Sprout Social

MARCH 19, 2024

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Marketing AI 107

Marketing AI Work Management Marketing Management Customer Satisfaction 107

Sprout Social

APRIL 17, 2024

Table of contents: What is a chatbot builder? Advanced natural language processing (NLP) capabilities NLP capabilities like text analysis help the chatbot process and interpret human language and understand a comment contextually. This article will dive into all the details about chatbot builders and explore their features.

Paid Search Agency 103

Paid Search Agency Marketing AI Work Management Marketing Management 103

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. AI-powered solutions can optimize key aspects of content outsourcing. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Kevin Indig

NOVEMBER 13, 2023

I talk to operators at the company I dissect to validate my analysis. SEO - content goblins SEOs, referred to as “ content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash ” in the narrative journalism article by The Verge, have an outsized impact on the quality of the web.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics. Open Web Analytics. per month.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

Analytics 110

Analytics Enterprise Management Work Management Business 110

seo.co

SEPTEMBER 29, 2022

They offer various tools to manage research, analysis, creation, measuring, and managing tasks and content for SEO. With white label SEO platforms, you can track and order content for campaigns, practice link building , and benefit from various SEO link building tools. API access. Web content for businesses and agencies.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. Google returns information from the index when you search They talked about thinking about keywords that people might search for to find your content, and to include language geared toward your targeted audiences. The RebelMouse CMS is built for creators.

Google 102

Google Keywords FAQ Custom Publishing 102

SalesIntel

MAY 13, 2024

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. Utilizing personalized content and optimized channels, you’ll deliver messages that address their needs effectively. In that case, it may indicate an opportunity for you to offer a more advanced or efficient alternative.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

chiefmartech

JUNE 19, 2023

Spreadsheets are probably the oldest “no-code” tool for business users to “compose” data analysis by combining different lumps of data together on a sheet — or, more ambitiously, in a workbook — where they could manipulate them into something insightful. No developer writes everything from scratch.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e., Keyword research/rank analysis.

Enterprise Management 137

Enterprise Management Marketing Management Search Marketing Lead Ranking 137

Martech

MAY 3, 2023

Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. What other meta-information does your system collect that may be made available via API? SEO platforms: A snapshot What is SEO?

Enterprise Management 103

Enterprise Management Digital Asset Management Work Management Marketing Management 103

Only B2B

FEBRUARY 21, 2024

Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. Hyper-Personalized Content: Use intent data to understand your audience’s specific needs and challenges, then craft targeted content that speaks directly to them. What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Atomic Reach

APRIL 3, 2023

RAD Visual Arts lets brands collaborate with best-in-class creatives to develop unique products, cultural moments, content, and community. Inconsistent measurement standards and biased data inputs skew data analysis and yield misleading results. Our commitment to authenticity begins with our API partner Reddit.

Creativity 59

Creativity Advertising Agencies API Class 59

Parse.ly

AUGUST 26, 2021

A top priority in the wake of the merger was to determine a consistent way to measure content performance for hundreds of publications. across their entire editorial team so that everyone could speak the same language about content. . We sat down with Josh Awtry, Gannet’s VP of Content Strategy, to learn the ways Parse.ly

Analytics 52

Analytics Work Management Content Marketing Management 52

Martech

DECEMBER 13, 2021

40% Execution – Implementation, Migration, Integration, Analysis. As stated in the last article, “how many of us do not engage, use and reuse content daily.” ” Simply put, most of us engage with content at various levels every day. And like chess, DAM experts practice the 20/40/40 rule.

Digital Asset Management 112

Digital Asset Management Enterprise Management Marketing Management Curation 112

BuzzSumo

AUGUST 27, 2019

Ever since our launch four years ago, BuzzSumo has been famed as a content intelligence powerhouse, giving content marketers insights into what types of content receive social engagement, backlinks, and lasting impact. Content analysis is what we’re famous for, but it turns out we can do way more than that.

API 91

API Screencast Ideal Customer Profiles Paid Search Agency 91

Optinmonster

JULY 5, 2022

IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). IndexNow is a new protocol that simply pings search engines about any content-related changes you make on your website. The next step is to verify the API key by going to the General Settings» Webmaster tools.

SEO 80

SEO API SERP Paid Search Agency 80

TrustRadius Marketing

JANUARY 24, 2023

This tool helps you unify brand messaging across multiple touchpoints through content personalization. There are many things you can do with these tools. These tools may not have all the features for customer outreach and interaction, but you can combine them with other products in your tech stack.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

seo.co

MAY 10, 2021

They offer various tools to manage research, analysis, creation, measuring, and managing tasks and content for SEO. With white label SEO platforms, you can track and order content for campaigns, practice link building, and benefit from various SEO services. API access. Web content for businesses and agencies.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Marketing Insider Group

OCTOBER 27, 2015

Great content is a must for any successful content strategy. Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. How do know which content will attract social shares? Keyword-based Search.

Tools 100

Tools Domain Content Social Networks 100

Sprout Social

JANUARY 19, 2021

Your owned content (that is, the content you publish on your brand’s social profiles) is the first thing you’ll want to benchmark. This gives you a better sense of how your competitor’s social content is resonating with your shared audienc e and how strongly they’re performing on individual platforms.

API 92

API Advertising Benchmark Marketing Management Analysis 92