Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Marketing Insider Group

AUGUST 18, 2020

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Perform a Competitor Analysis.

Traffic 328

Traffic Organization SEO Tips 328

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. It’s not just a new version of Google Analytics. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Marketing Insider Group

OCTOBER 16, 2023

Competitor analysis. Performance analytics. Competitor analysis. Backlink analysis. Traffic analytics. Users can get insights into a website’s traffic sources, visitor behavior, and overall performance. Here’s some key features and aspects of Surfer SEO: On-page analysis. Content alerts.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Determine your top traffic sources. Keep reading! Paid advertising.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website.

Marketing Analytics Tools 121

Marketing Analytics Tools Analytics Advertising Channels Google 121

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Briefly, PavaAI uses artificial intelligence and machine learning algorithms to find patterns in GA data that human analysis will likely miss. But while GA is wildly popular (and free), it definitely has its limitations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Oktopost

NOVEMBER 16, 2023

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along! Acquisition.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report. Branded versus Non-Branded Search.

Analytics 243

Analytics CTR Google Reachforce 243

Lead Forensics

DECEMBER 8, 2023

What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance. Behavior analysis: Understand user behavior, from pageviews to interactions. Traffic sources and campaign tracking: Know where your traffic originates and how your campaigns perform.

Marketing Analytics Tools 52

Marketing Analytics Tools Comparison Lead Ranking Analytics 52

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Content interest. Explorations. Explorations.

Marketing Analytics Tools 108

Marketing Analytics Tools Segmentation Analytics Google 108

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Marketing Insider Group

FEBRUARY 1, 2024

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? Not only can it keep you one step ahead of the curve, but also turn your website into a magnet for traffic and engagement. Image Source: Statistica So, what exactly is SEO forecasting? But why is this important?

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report. Branded versus Non-Branded Search.

Analytics 201

Analytics CTR Google Reachforce 201

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Webbiquity

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? How will achieve them?

Social Media 313

Social Media Social Marketing Planning Tips 313

Biznology

OCTOBER 17, 2018

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. Deeper Analysis. How does social media activity affect website traffic? But only if you’re reading it regularly.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

DivvyHQ

SEPTEMBER 14, 2021

But getting attention, at least in the form of website traffic, either requires advertising or organic methods (a.k.a. Enter the blog content analysis. A company blog is far and away the biggest driver of most content marketing engines and thus, it's critical to ensure it's performing to its full potential.

Analysis 106

Analysis Business Blogging Effectiveness Content 106

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Parse.ly

JULY 7, 2022

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. Ultimately, real-time content analysis helps you make content decisions that need to happen right now with the most current data. analytics platform. . analytics platform. . What is real-time content analysis?

Analysis 52

Analysis Paid Search Agency Companies Media 52

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Traditional analytics data does not give you much of this information and that’s where UTM tracking codes become so much more powerful and beneficial. So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. That’s why it’s so important to choose the analytics tool best suited for your business from the get-go. More from the MarTech Conference >> Choosing a marketing analytics tool.

Analytics 108

Analytics Tools Marketing Analytics Tools Best Practices 108

Webbiquity

JANUARY 28, 2022

Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic. You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) Social Media Engagement.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. GA4 vs. Universal Analytics. Yes and no.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 96

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data. In the Parse.ly

Analytics 52

Analytics Marketing AI Optimization Work Management 52