article thumbnail

How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Winning the battle means developing a solid strategy and tactics in operations and marketing. Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 274
article thumbnail

Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights

Vision Edge Marketing

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. Decisive Actions and the Hidden Value within the Process of Data Analytics. Insight within Unexpected Data Analytics. segmentation.

Analytics 213
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% Predictive analytics can help you connect with customers on a deeper level so you can stand out from the crowd and get ahead of the competition. Quick Takeaways.

article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

article thumbnail

Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

article thumbnail

How to use Google Analytics for stronger social media reporting

Sprout Social

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

article thumbnail

Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Remember, continuous analysis and adaptation are key to success in the ever-evolving email marketing landscape. Remember, continuous analysis and adaptation are key to success in the ever-evolving email marketing landscape.