KoMarketing Associates

JANUARY 31, 2017

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. While much of what I wrote still remains true, the tools and resources continue to evolve and improve.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. By leveraging techniques such as natural language processing and sentiment analysis, AI can distil unstructured data from sources like customer reviews, emails, and social media posts into valuable insights.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Less Content, But Better.

Marketing Budget 337

Marketing Budget Marketing Budget Creation Budget Programs Research 337

Oktopost

NOVEMBER 16, 2023

Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? What Are The Key Components of Social Data Analysis?

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Valasys

JANUARY 25, 2024

In the fast-evolving landscape of data analytics, a game-changing synergy has emerged – ICP Analytics with AI. Now, introduce ICP Analytics with AI – it’s akin to giving your data a big brain. It transforms your static data into a dynamic, intelligent resource, making decisions not just informed but visionary.

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Analytics Lead Ranking 40

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Vision Edge Marketing

MAY 7, 2024

According to research by McKinsey, 84% of executives agree that innovation is important to their growth strategy. Improve Your Stroke: Leverage advanced analytics and artificial intelligence tools to gain deeper insights into customer behavior and preferences.

Work Management 197

Work Management Marketing Management Customer Satisfaction Planning 197

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Methodologies for Gathering Insights Through Market Research Companies employ various methodologies to extract valuable insights from their target audience.

Business 115

Business Analysis Work Management Forecasting 115

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 243

Analytics CTR Google Reachforce 243

Webbiquity

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action.

Social Media 318

Social Media Social Marketing Planning Tips 318

Webbiquity

APRIL 14, 2015

Which keyword research and other SEO tools are most effective? Fast SEO Competitive Analysis by Search Engine Watch. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama. SEO Keyword Guides and Tools.

Keywords 100

Keywords SEO Research Resources 100

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Parse.ly

JULY 12, 2022

Almost half of content marketers don’t know how their content is performing, according to our latest research. Data collected from legacy analytics tools is difficult to use. What is a ROT analysis? Benefits of ROT analysis. How can ROT analysis impact your site performance? What is a ROT analysis?

Analysis 52

Analysis Content Marketing Management Analytics 52

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 201

Analytics CTR Google Reachforce 201

Webbiquity

MARCH 31, 2022

Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Valasys

OCTOBER 4, 2022

And this is where environmental analysis in marketing comes into the picture. With marketing environmental analysis , businesses can prepare better for the rise and fall of the market, chart-out fail-proof marketing strategies, and align every aspect of a marketing campaign to the organization’s goals and vision. Macro Environment.

Analysis 52

Analysis Work Management Planning Marketing Management 52

B2B Marketing Analytics

AUGUST 2, 2020

marketing teams are relying more extensively than ever before on marketing analytics to help guide the decision making around investments and execution. Such modern marketers with the growth mindset incorporate analytics rigor as well as revenue mindset for every decision they make. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations. Watch the demo What is customer service analytics? But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Aberdeen

JANUARY 25, 2019

This Knowledge Brief by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience highlights the benefits market research organizations achieve by incorporating advanced analytics into their activities. How Advanced Statistical Analysis Can Benefit Market Research Firms 104.18

Statistics 40

Statistics Analysis Research Intent Data 40

Top Rank Marketing

APRIL 22, 2024

AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis. AI can analyze massive data sets to uncover hidden patterns that might not show up in traditional analytics tools.

Lead Ranking 102

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 102

Biznology

JUNE 22, 2018

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. To some, it might seem like these analytics are leading to a hard sell instead of the soft sell that content marketing actually requires.

Analytics 152

Analytics Top of Funnel Content Marketing Differentiation 152

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 84

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 84

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

SWOT 86

SWOT Paid Content Analysis Social Media 86

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 105

Marketing AI Work Management Marketing Management Customer Satisfaction 105

Moz

DECEMBER 15, 2020

At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. We found that 43% of respondents thought there weren't enough quality resources to train teams and clients.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Health IT Resources. HIMSS Analytics. HIMSS Analytics. Resource Library.

Work Management 102

Work Management Marketing Management Research Organization 102

Top Rank Marketing

NOVEMBER 20, 2023

.” — Art Allen @punsultant Click To Tweet Step 4: Competitive analysis Your B2B marketing campaign won’t exist in a vacuum, so it’s a good idea to research and evaluate your competitors. A competitive analysis can also highlight what topics or tactics are especially successful for others.

Planning 123

Planning Allocation Process B2B Marketing 123

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. In that same survey it was reported that 58% of organizations treat social media as one of their go-to research channels to find vendors. The Right Tools for the Analysis Job. Google Analytics is one of the most popular ways to monitor website activity. appeared first on Launch Marketing.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Top Rank Marketing

MAY 15, 2024

There are plenty of free and easy-to-access resources out there you can use to start checking your brand’s SEO performance today. If you need to find out how effectively you’re ranking for hundreds or thousands of keywords in a reasonable timeframe, you’ll want to use SEO website analysis tools. Start with keyword research.

Lead Scoring 85

Lead Scoring Lead Ranking SEO SERP 85

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” Keywordinsights.ai for trending keywords in search.

Marketing AI 88

Marketing AI Content Marketing Enterprise Management Planning 88

Martech

MARCH 28, 2024

Jasper will help with researching and creating copy for campaigns and social media posts. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. Data analysis with AI Today’s marketers are surrounded by data. Grain will help you take better notes in meetings.

Marketing AI 118

Marketing AI Work Management Marketing Management Examples 118

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Data analysis and social listening Knowledge is power, and data is your kingmaker in the social media realm. It’s ideal for brands focusing on brand reputation management, competitor analysis, and identifying emerging trends.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126