Marketing Insider Group

MARCH 2, 2021

The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis?

Analysis 323

Analysis Top of Funnel Work Management Lead Scoring 323

Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 93

Analysis Marketing AI Examples SWOT 93

xiQ

OCTOBER 16, 2023

Optimize Sales with xiQ: AI-SWOT Analysis & Gilroy, Build deeper strategies FASTER! In the sales game, having up-to-date and relevant information is critical for success. Enter xiQ and its AI-generated SWOT analysis and Pain Points feature—a true game changer. xiQ has solved this problem too. So why wait?

SWOT 133

SWOT Analysis Optimization Ad Building 133

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Acquisitions 90

Acquisitions Marketing Budget Analytics Allocation 90

Martech

OCTOBER 6, 2023

Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. Business email address Subscribe Processing.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

Marketing AI 117

Marketing AI Analytics B2B Marketing Lead Ranking 117

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But this process comes with its own set of challenges. What Are The Key Components of Social Data Analysis? What Are The Key Components of Social Data Analysis?

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Martech

NOVEMBER 3, 2023

Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process. They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. What performed well? What didn’t?

Planning 111

Planning Process Enterprise Management Lead Scoring 111

Zoominfo

JANUARY 25, 2022

In a world where speed matters, bulky data processing tasks that can take weeks or months to complete, slow down the entire process and lead to missed opportunities. The Right Information at the Right Time, in the Right Format Corporate data grows by 40% annually while approximately 30% of people change jobs each year.

Zoominfo 130

Zoominfo Advertising Agencies Enterprise Management Process 130

Sprout Social

AUGUST 17, 2022

Social media monitoring is the process of tracking and reacting to social engagements. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. Likewise, native social analytics primarily focuses on direct @mentions and @tags.

Social Media 125

Social Media Tools Campaigns Media 125

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. Still, many of these offerings have predictive analytics to help you make decisions.

Budget Programs 238

Budget Programs Marketing Automation Services CMS Development Marketing Budget 238

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

Martech

APRIL 6, 2023

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” ” Data analysis is supposed to replace hunches with facts. Data analysis is the “GPS.” Get MarTech!

Analytics 93

Analytics Multivariate analysis Forecasting Lead Ranking 93

Vision Edge Marketing

MARCH 12, 2024

One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. By recognizing data as a strategic asset, organizations gain the power to make informed decisions. This includes predictive analytics, machine learning, and other relevant techniques.

Training 242

Training Work Management Paid Search Agency Analytics 242

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. For mobile apps, the behavior is similar.

Marketing Attribution 116

Marketing Attribution Marketing Analytics Tools Analytics Features 116

Inbox Insight

MARCH 13, 2024

5 common pitfalls associated with traditional techniques include: Overreliance on demographic information: Traditional lead prioritization methods often focus heavily on demographics. In addition, data analysis tools have enabled sales teams to efficiently manage and analyze data throughout the lead prioritization process.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Vision Edge Marketing

FEBRUARY 27, 2024

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. This type of content analysis isn’t easy. What’s ironic is that the minute you think you understand the process, the buyer’s journey completely changes, and the learning process starts over. Let me explain.

Buyer's Journey 347

Buyer's Journey PR Content Analysis 347

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Valasys

JANUARY 25, 2024

In the fast-evolving landscape of data analytics, a game-changing synergy has emerged – ICP Analytics with AI. Imagine your data as a vast library filled with valuable information. Now, introduce ICP Analytics with AI – it’s akin to giving your data a big brain. What is ICP Analytics with AI?

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Analytics Lead Ranking 40

Unbounce

JULY 5, 2023

Specifically, AI analytics. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!)

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

ClearVoice

JANUARY 8, 2024

So many questions, and it’s crucial that you have the right data to inform your decisions. That’s where key performance indicators (KPIs) and analytics tools come in. Use analytics and reporting tools To more accurately evaluate marketing performance via KPIs, you’ll need analytics and reporting tools.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Martech

OCTOBER 31, 2022

Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Tag analysis — what’s firing on my site? Cookie Script Cookie Pro Cookie Information. Processing.

Marketing Analytics Tools 102

Marketing Analytics Tools Resources Analytics Google 102

Marketing Insider Group

OCTOBER 16, 2023

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. Competitor analysis. Performance analytics. Competitor analysis.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. This guide will give you all the information you need. An introduction to hashtag analytics. Advanced social media analytics.

Social Media 121

Social Media Analytics Media Template 121

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you describe a project where you used data analysis to identify opportunities for business process improvement? Here are a few examples: 1.

Business 93

Business Best Practices Marketing AI Forecasting 93

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Vision Edge Marketing

SEPTEMBER 24, 2019

To “get things done”, Marketing like all functions in the organization runs on processes. are all examples of Marketing processes! A Gartner study in 2019 declared that 54% of analytics insights will not deliver business outcomes thru 2022. The importance of process is not to be glossed over. To Improve a Process, Map It.

Process 130

Process Marketing Budget Creation Work Management Gartner 130

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 114

Business Analysis Work Management Forecasting 114

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Get MarTech! In your inbox. Processing.Please wait.

Marketing Analytics Tools 103

Marketing Analytics Tools Segmentation Analytics Google 103