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How to build a hyper-precise audience-first ad campaign

Martech

These highly targeted interactions are an opportunity to demonstrate relevance and make authentic connections. Hyper-precise campaigns have advantages, including higher conversion rates and ROAS, particularly for D2C brands with a well-defined demographic (age, region, household income). Hyper-precision targeting isn’t complicated.

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What is Google Shopping and How Does It Work?

seo.co

The rise of Amazon and Amazon marketing made this clear. But contrary to common belief, Amazon does not hold a monopoly on eCommerce. But unlike Amazon, all its listings are pulled directly from online retailers. The average amount of time between a Google product search and a purchase is 20 days (It’s 26 days on Amazon).

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Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign

QuanticMind

Considering that Amazon has 310 million active customers and sells more than 353 million products, it’s safe to say it’s one of the most powerful, cost-effective ways to deliver product suggestions to your target market. What Are Amazon Ads? That’s an Amazon Ad. Here’s an explanation of the various types: Types of Amazon ads.

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

The latest Marketing Cloud release mobile enhancements allow users to easily orchestrate customer journeys using customer behavior from mobile push notifications and in-app engagement.

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What is a Retail Media Network?

Porch Group Media

Amazon launched the first media network in 2012 and since has dominated the space. Besides Amazon, top retail media networks include Walmart, Instacart, Ulta and CVS. At the top of the list, Amazon reported $31 billion in revenue in 2021 from its advertising business. Take a look at this example from Walmart. For Retailers.

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Paid Advertising: Statistics You Should Know For 2023

Huptech Web

Amazon PPC Stats. 63% of People will Click on Relevant Ads. 63% of people say they’d click on a Google search ad if a relevant one were in their search results. This suggests that when people see an ad that is relevant to what they are looking for, they are more likely to click on it. Amazon PPC Stats.

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A Concise Framework for Native Video Ads Marketing

Outbrain

On native platforms like Outbrain, targeting specific and relevant audiences not only drives up your engagement rate per view, but also helps to boost your ROAS (return on ad spend). Host your native videos on a channel with a smart strategy for analyzing ads data and measuring ROI, and proven metrics that will improve your ROAS too.