How to Boost Your Survey Response Rate with a Gifting Strategy
SmartBug Media
NOVEMBER 9, 2021
For example, if 44 percent of your customers say in a survey that the enhancements you’re planning require additional functionality, you want to be confident that it’s an opinion likely shared by the large majority of customers who did not answer the survey. Making these kinds of assumptions is not easy, nor should it be taken lightly.
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