Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. Google will react accordingly.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

seo.co

MARCH 14, 2022

This type of interaction has been predicted for years but it is finally here with Google Home and Amazon Echo devices becoming increasingly popular. Voice search is carried out by smart speakers, such as Amazon’s Alexa. Google Home, Apple’s Siri, and Amazon Echo devices are all voice search enabled.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

QuanticMind

NOVEMBER 5, 2019

In our last blog post , we discussed the varying types of Amazon ads. To achieve your ROI goals, you need to target the right Advertising Cost of Sale (ACoS), the key metric Amazon uses to illustrate how your ad spend leads to targeted sales. The good news is there are many changes you can make to improve your ACoS on Amazon.

Amazon 40

Amazon Advertisements Advertising Optimization 40

Content Standard

SEPTEMBER 16, 2020

The market for these voice search solutions has produced a shortlist of voice-activated assistants offered by major tech companies, with Amazon’s Alexa and Apple’s Siri leading the way in name recognition. Siri’s reliance on Google makes it a straightforward voice search tool to optimize your content around.

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

Bluetext

APRIL 2, 2024

With the rising popularity of voice assistants like Siri, Alexa, and Google Assistant, optimizing content for voice search has become more than just a trend—it’s now a necessity. Target Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that typically have lower search volumes but higher conversion rates.

Search Marketing 31

Search Marketing Long Tail Marketing Optimization FAQ 31

Hubspot

OCTOBER 10, 2018

A new report from CNBC says that many advertisers are shaking up their digital budgets, and dedicating more money to Amazon ads. Amazon is now the third-largest digital ad platform, behind Facebook and Google. Amazon is now the third-largest digital ad platform, behind Facebook and Google. Source: eMarketer.

Amazon 72

Amazon Paid Search Agency Ads Emarketing 72

Biznology

OCTOBER 14, 2013

Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. Google Analytics is the most widely used tool for understanding consumer behavior on a website. Google gave us Google Analytics for free but 96% of Google revenue is from ads.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 101

Keywords Research SEO Lead Scoring 101

Brightedge

FEBRUARY 15, 2022

Google is the largest search engine globally, with a market share of nearly 90%. In many countries optimizing for Google alone will allow you to reach your prospective clients. Work with native speakers for keyword research. This is not recommended, however, by Google. And there are few ways to do it.

Practices 141

Practices SEO Best Practices Domain 141

seo.co

FEBRUARY 14, 2022

When Google started cracking down on initial rounds of spammers, many in the then-exclusive SEO community began insisting that webmasters would one day soon have no control over search rankings. After Google Panda and Penguin, these fears reawakened as thousands of business owners saw their Google rankings plummet.

SEO 98

SEO AIO Long Tail Marketing User-Generated Content 98

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. These are often informational searches in the form of questions or longer-tail queries. Why is top-of-funnel important for SEO?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

QuanticMind

JUNE 8, 2018

Considering that Amazon has 310 million active customers and sells more than 353 million products, it’s safe to say it’s one of the most powerful, cost-effective ways to deliver product suggestions to your target market. What Are Amazon Ads? That’s an Amazon Ad. Here’s an explanation of the various types: Types of Amazon ads.

Amazon 40

Amazon Paid Search Agency Ads Campaigns 40

Biznology

SEPTEMBER 14, 2012

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

Content Standard

AUGUST 12, 2020

Because voice search has fewer results, often only one, getting called out by voice assistants is statistically much more difficult than ranking on Google’s first page. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

Sharpspring

AUGUST 10, 2021

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. Navigational Intent. These users are looking for a specific site and attempting to reach it.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Webbiquity

MARCH 31, 2022

That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Navigate the Channel

NOVEMBER 21, 2023

Search engines like Google prioritize video content, often featuring videos in search results. Predictive Recommendations Have you ever noticed how platforms like Amazon suggest products that seem tailored to your preferences? When typing, users tend to input concise keywords or phrases.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Moz

MARCH 21, 2019

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map.

Keywords 64

Keywords Research SEO Long Tail Marketing 64

EMagine B2B Blog

MAY 21, 2018

It’s no question that between the Amazon Echo & Google Home, and whatever other intelligent personal assistant is developed in the not so distant future, communicating with your technology has become the new norm. For instance, the difference between a typed query “the cloud definition” vs. “Hey Google, what is the cloud?”.

Long Tail Marketing 48

Long Tail Marketing Marketing & Strategy Keywords Lead Scoring 48

Content Standard

DECEMBER 14, 2020

Whether your audience uses a Google Home, Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa (like me), content marketers will need to keep pace with the shifts and developments in voice search in order to take full advantage of its opportunities and stay one step ahead of other brands.

Long Tail Marketing 97

Long Tail Marketing FAQ Content Mobile Marketing 97

Hubspot

APRIL 4, 2019

For instance, consider what happens when I type "summer shoes" into Google: Zappos clearly has an effective SEO strategy, since its "Summer shoes" page ranks first organically. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query. Google Trends. Google Ads Keyword Planner.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Hubspot

JUNE 5, 2019

Unsurprisingly, online product searches -- especially on Google -- are booming. In Q4 of 2018, spend on Google Shopping ads rose by 43%. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. Balance out broad and ultra-specific keywords. Ecommerce PPC.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Mailmunch

MARCH 4, 2021

The recognition accuracy of the main players in the voice assistant market (Google, Apple, Amazon, Microsoft) is close to 100%. The most popular voice assistants right now are: Google Assistant; Apple’s Siri; AliGenie by Alibaba; Alexa by Amazon; Cortana by Microsoft; Samsung Bixby. seconds on average).

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Adobe Experience Cloud Blog

JANUARY 25, 2018

You already know how important landing within the first ten results of a Google search is. Currently, about 55% of all Google search results contain at least one video. In other words, over half of the page results you see when you search on Google have at least one video embedded within their pages. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

seo.co

FEBRUARY 24, 2022

What makes this site better than [Any XYZ Fortune 500 brand] that already ranks for similar keywords? It’s nice to have clients like this (which we do), but it’s not nice if you’re a startup in the same space, competing for overlapping keywords. ” Commercially-relevant keywords are VERY difficult to rank for.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Content Standard

SEPTEMBER 26, 2019

Whether your audience uses a Google Home, Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa (like me), content marketers will need to keep pace with the shifts and developments in voice search in order to take full advantage of its opportunities and to stay one step ahead of other brands. Add a FAQ Page.

Long Tail Marketing 91

Long Tail Marketing FAQ Mobile Marketing Keywords 91

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Sharpspring

JANUARY 28, 2020

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. Navigational Intent. These users are looking for a specific site and attempting to reach it.

Intent 66

Intent Planning Long Tail Marketing Tips 66

Method and Metric

APRIL 22, 2020

SEO (Search Engine Optimization), is the process of optimizing a website and other related online properties to improve the chances of ranking higher organically in Google and other search engines. It is a long term strategy that yields a strong ROI down the road because it reduces the need for additional advertising spend.

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

QuanticMind

MAY 20, 2019

That got me thinking creatively about how we manage our keywords. If you are a performance marketer (like me) you would agree that we often pay too much attention to our set of top keywords. We are ready to bid and pay Google, Bing, and Amazon any amount to get our ads in the top positions for that keyword or set of keywords.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. A common mistake companies make is choosing topics or keywords that do not match the keywords people search for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

seo.co

JANUARY 20, 2021

What makes this site better than [Any XYZ Fortune 500 brand] that already ranks for similar keywords? It’s nice to have clients like this (which we do), but it’s not nice if you’re a startup in the same space, competing for overlapping keywords. ” Commercially-relevant keywords are VERY difficult to rank for.

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Outgrow

NOVEMBER 24, 2019

After completing the survey, the customer has to enter their email to get the $10 Amazon voucher. 3) What’s Trending, Google? . Google Trends , as the name suggests, can let you know what’s trending in a country and category. 5) Google Keyword Planner + Right Hashtag = Virality! 6) Leverage Influencer Marketing.

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

Content Standard

DECEMBER 28, 2017

Amazon’s sales for its Echo home assistant broke a Cyber Monday record this year, and the Seattle Times reports that Amazon sold “tens of millions” of devices over the entire holiday shopping season, beating 2016’s numbers by millions. Let Your Brand Voice Be Heard.

Paid Content 58

Paid Content Amazon Content Marketing Long Tail Marketing 58

Method and Metric

APRIL 17, 2020

Simply type in your idea and scroll down the Google page to see what people are searching for: Google Trends : another handy free tool, it shows you what people are searching for, allowing you to specify by location, time frame, and other variables. Breaking It Down. Now you have your topic, and the more niche it is, the better.

Course 59

Course Research Tools Broadcasting 59

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

Amazon Prime spoilt its customers with same-day delivery. As if it weren’t enough, the launch of Amazon Prime Air has started to deliver the packages in thirty minutes or even less! We all are aware of Google Lens on Google Shopping that pulls similar products. The time is NOW. It is more personalised and more powerful.

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52