Biznology

JANUARY 8, 2018

How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. Lesson for leaders. They can then turn to your company and sell you access to your own customers and markets!

Marketing Automation Services 173

Marketing Automation Services Digital Transformation Advertising Agencies Amazon 173

Biznology

AUGUST 21, 2017

You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Of the 14 platforms with a billion-users, Google and Facebook own 11 of them. Think of how many people use one direct and simple Amazon and bypass all the other e-commerce choices.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Biznology

OCTOBER 1, 2018

If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. I think Google has the right approach. You talk to her. She talks back. No problem. But does your business AI need a personality? Everywhere you look, someone thinks it does. IBM wants you to love Watson. SAP has Leonardo.

Marketing AI 130

Marketing AI Personalization Amazon Google 130

Biznology

AUGUST 28, 2017

You will never win by competing with Google , Facebook , and the advertising tech industry. From focusing your company on areas where Google, Facebook, and ad tech are the world’s best experts, to starting a new paradigm business then scaling it as it develops traction with consumers. Think “breakout”.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

MAY 2, 2019

You may have also heard that Walmart has basically introduced an “Amazon Go” store. Meanwhile Google introduced Stadia , a gaming platform that will allow them to pull data in and increase personalized experiences. 23:20 Google is getting into gaming. Spotify Stitcher Radio Google Play iTunes. 0:00 Intro. 31:25 Outro.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Biznology

JANUARY 5, 2012

A couple of months ago, I laid out Google’s emerging strategy to compete with everyone and everything, and to do it all solo. Unlike competitors (even large ones such as Microsoft and Facebook) that must ally to compete with Google, the Big G is determined to fight everyone and win. Um, Google can. All of which is cool.

Google 80

Google Buzz Advertising Agencies Social Networks 80

Biznology

APRIL 7, 2015

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. There’s no Square, no Apple iPay, and no PayPal or Amazon card swipes either. In Europe, there is only cash or PIN.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? The Internet expanded computing to the network and now Microsoft confronts the new giants of Google, Facebook, and Amazon. Google is also adapting, with 67% of its digital ad revenue coming from mobile in 2017. Lesson for leaders.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Biznology

MAY 12, 2015

Google Prefers Sites with Esprit de Corps. Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. For Google, this means broken links, broken pages, ten-year-old templates.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

SEPTEMBER 18, 2017

Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. Deliver this using a leading cloud service (Amazon, Microsoft , Google , Oracle , SAP , etc.)

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

FEBRUARY 1, 2017

Apple was the first, and is the coolest kid on the block, but Google ‘s Android phone has a higher market share. Google is sticking with attempts at hardware, the latest with the well-received Pixel. Amazon’s Fire Phone flamed out, but Amazon has had some success with its Fire tablet , as has Microsoft with its Surface.

Facebook 80

Facebook Ad Building Amazon Acquisitions 80

Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

JULY 6, 2018

In less than 4 years, the company transformed into a credible challenger to Amazon’s shopping juggernaut. Partnering with Google Assistant to take a leading role in voice commerce to combat Amazon Alexa. Partnering with Google Assistant to take a leading role in voice commerce to combat Amazon Alexa.

Enterprise Management 148

Enterprise Management Digital Transformation Work Management Amazon 148

Biznology

MAY 20, 2019

Amazon Echo Dot promises not to spy on you. The tech giants—Amazon, Apple, Google, Facebook, Microsoft—are pouring billions into AI research and coming out with smart products that are slowly taking over the home and evolving into something … short of true AIs. There are several ways this can go. What’s your best guess?

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

SEPTEMBER 11, 2017

Giant digital platforms push entire industries into downhill slides, with Amazon ’s advances triggering new waves of bankruptcies and fears. The Internet is evolving from one network into private walled gardens owned by giant companies like Facebook , Google , and Amazon, and separate Internet in countries like China, Iran, and Russia.

Cable 169

Cable Class Mobile Advertising Amazon 169

Biznology

MARCH 5, 2019

When a customer goes to Amazon and has a great search experience, they ask — why doesn’t everyone work this way? Your competition isn’t just other B2B companies, it’s Amazon too. Spotify Stitcher Radio Google Play iTunes. Because the reality is: you compete with all the experiences your customers have everywhere online.

Intent 120

Intent Amazon Internet Marketing Search Marketing 120

Biznology

SEPTEMBER 15, 2021

As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant. What are Amazon, Apple, and Google doing with the data they are gathering?

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Biznology

NOVEMBER 25, 2019

Essential aspects of marketing and advertising and even customer service have always been extremely hands-on and took a lot of work—especially if you have taken the time to get your app into a number of app stores across a number of platforms such as Apple iOS and Google Android. At least for me. I didn’t know.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

JANUARY 15, 2018

Will Google , Facebook , Amazon , Microsoft , and Apple devour the whole world’s wealth? Exponential growth has changed how you compete, but most people don’t realize it yet. Competitors who use exponential growth repeatedly win over linear companies.

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

Biznology

SEPTEMBER 10, 2019

We’ve all seen talk about the tech backlash, with firms like Amazon, Google, and Facebook in the cross-hairs of pundits and government officials. Google recently abandoned their “don’t be evil” motto and seems now… fine with being evil? Spotify Stitcher Radio Google Play Apple Podcasts. 0:00 Intro.

Customer Satisfaction 91

Customer Satisfaction Trust Marketing Amazon Search Marketing 91

Biznology

DECEMBER 6, 2016

With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed. We’ll bring you up to date.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

JULY 24, 2018

To ensure the Instagram posts looked professional, Kristen offered a $250 Amazon gift card to the influencer who posted the most creative Instagram post. Again, to encourage votes and engagement, every vote was entered in a drawing to win a $250 Amazon gift card. Here’s a link to the winning post ). To make a business decision.

Amazon 116

Amazon Landing Pages Case Study Case Studies 116

Biznology

FEBRUARY 28, 2018

Web service wars between Amazon , Google , Microsoft , and others have driven down the cost of Cloud computing while making it more reliable and secure. These will be applied to data collected from internal ERP, BPM, and task and process activities.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

NOVEMBER 9, 2016

If website speed is important for you, a good tool to examine website speed for your site is Google PageSpeed Insights. A 1 second delay in page response can result in a 7% reduction in conversions. eConsultancy ). If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 Forrester ).

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Biznology

JUNE 8, 2015

They say things like, “We think they are doing their early searches in Google before they have a brand preference, and later they come to us when they know what they want.” Now, if you are a small company that no one knows, it makes sense that people have to find you with Google or another search engine. They find Google.

Marketing Websites 80

Marketing Websites Brand Identity Branding Top of Funnel 80

Biznology

OCTOBER 30, 2017

Dominance: reduce Google ’s surveillance and personal targeting of everyone, reduce Amazon’ s capture of customer relationships from leading companies. Commerce: eliminate the need for a separate journey to another place to figure out the best product and buy it, which is a time-consuming interruption.

Marketing AI 163

Marketing AI Lead Scoring Lead Ranking Marketing Automation Services 163

Biznology

APRIL 20, 2017

If you think about some of the accurate recommendations you’ve received from companies like Amazon , they have figured out what your tastes are partially based on what you’ve bought previously, and they recommended products you probably will like. One of the best ways to get this data is Google Analytics.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

AUGUST 7, 2017

Five of six most valuable companies in the world are tech leaders: Apple , Alphabet ( Google ), Microsoft , Amazon , and Facebook. According to the stock market, the digital winners drive the world’s biggest valuations—the most valuable companies. Will this devour the world’s wealth, too?

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Biznology

MAY 17, 2017

on Amazon ). Here are some examples of how major brands are now taking serious action to demonstrate their support for their core values, in response to what their customers expect from them: GOOGLE : on how it stands behind inclusion, just set up a $2 million crisis fund for nonprofits working with refugees, to be matched by employees.

Brand Identity 138

Brand Identity Branding Paid Search Agency Loyalty 138

Biznology

MAY 29, 2017

Once only entity’s like IBM , SAP , Google , Amazon , and the like could sift through that kind of data and draw inference. Creating a framework of content and delivering the right pieces in the right sequence on an individual basis, even with the benefit of big, unstructured data is beyond the capability of many independent marketers.

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

FEBRUARY 25, 2020

No, you don’t have to be the Amazon of your industry. But keep in mind, that 30 year old procurement manager is probably more likely to go to Google than industryexperts.com. Well, if customers didn’t have personal lives that might be okay. But they’ve noticed that B2B digital experiences aren’t keeping up with their expectations.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

OCTOBER 16, 2017

Some of the biggest competitors include the algorithm-run giant platforms from Facebook, Google , Amazon , and others. Two examples are publishers being executed by Facebook and Google, and mass-market retailers being eliminated by Amazon. These giant platforms use corporate-first technology.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

DECEMBER 17, 2014

It’s not feasible to keep up or ahead of Google—it’s better, instead, to first learn the principles and then establish a long-term plan, all of which are mentioned in this interview. To purchase it or review the book on Amazon, click here. The Third Edition of Search Engine Marketing, Inc., is out now–click here for more info.

Search Engine Marketing 80

Search Engine Marketing SEM Amazon Internet Marketing 80

Biznology

APRIL 9, 2019

Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook. I suspect the same is true for you too. The rest of this article has been updated to reflect this development.]

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91

Biznology

DECEMBER 18, 2017

Google’s, Facebook’s and Amazon ’s platforms perpetuate the last century. When each vendor creates and sells their products, a tiny group of people decided the kinds of products people could make part of their lives. Mass market communication was used to sell these to everyone.

Marketing Automation Services 156

Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

Biznology

MAY 16, 2019

If Google is doing its job correctly, that content will be highly relevant. Much like product recommendations on Amazon, content recommendation should be a data-driven feature that helps to direct visitors to content that is related to the journey that they’re on. But will it be enough to earn the second click?

Top of Funnel 91

Top of Funnel Traffic Conversion Lead Ranking 91

Biznology

JUNE 5, 2015

Now some sites, like Amazon, probably have numbers nearer 90%, but most sites still have many more people arriving via links or Google Search who navigate where they are going once they get to your site. You’re sending them to Google. And most will find another site, with you losing the sale.

Marketing Websites 80

Marketing Websites Correlation Amazon Case Studies 80