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The Marketing Book Podcast: “The Customer Copernicus” by Charlie Dawson

The Forward Observer

The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan About the Book Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They have also enjoyed huge business success, growing and making plenty of money.

Amazon 152
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Evaluating data clean rooms for your organization

Martech

Here are some of the considerations an organization takes when evaluating if they should use a DCR. 3 types of DCRs What kind of DCR might your organization pick from the current field? Walled gardens: Big Tech companies with massive audiences and ad networks (Google, Meta, Amazon). It’ll depend,” said Milicevic.

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4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Considering these factors, where do they plan to invest to sustain growth?

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Can tech companies protect elections from AI-powered manipulation?

Martech

This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. Why we care.

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Beyond Paperwork Purgatory: Streamlining Amazon Seller Account Verification With Marketing Tech

Valasys

Imagine you’ve just spent countless hours perfecting your product, ready to launch on the world’s largest online marketplace, only to be stalled by Amazon’s daunting seller account verification process. Ensure these details are legible and match your Amazon account information.

Amazon 40
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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

While this sounds like common sense, shockingly few organizations actually conduct business this way. is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. But you need to create meaningful connections to retain their business. That makes customer loyalty paramount to business success.

Loyalty 256