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OTT and CTV: which is which?

illumin

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Different types of OTT services include Netflix, Hulu, and Amazon Prime Video. Examples include YouTube, Pluto TV, and Tubi.

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Super Bowl: Go early to win

SmartBrief - Marketing

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Disney, M&M’s, Amazon and Jeep made it work with ads that incorporated cultural references, characters, humor and music masterfully. Think again. Stars while in-game debuts averaged 2.92

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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. New programs and ad capability Amazon Live, Prime Video and Freevee. Why we care.

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The complete history of CTV advertising

illumin

This content is streamed through smart TVs, connected devices (such as Roku, Amazon Fire Stick, Chromecast, and Apple TV), gaming consoles, smartphones, tablets, and other computing devices. The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo.

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2022 Predictions: CTV and cross-channel advertising

Martech

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. In 2022, for instance, Amazon Prime will be broadcasting Thursday Night Football exclusively.

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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

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