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OTT and CTV: which is which?

illumin

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Different types of OTT services include Netflix, Hulu, and Amazon Prime Video. Examples include YouTube, Pluto TV, and Tubi.

Cable 111
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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. New programs and ad capability Amazon Live, Prime Video and Freevee. Why we care.

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CTV is where the viewers go and advertisers should follow

ClickZ

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. .

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Five Takeaways from Advertising Week 2023

Digilant

Amazon and YouTube used the 2023-2024 NFL season to test shoppable ads as they released interactive opportunities that allow consumers to shop directly within the ad creative. At Digilant, we recognize the complexities that come with the television advertising ecosystem. In 2023, there are 218.8 million people by 2026.

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Drone video, 4K TV and more: Video marketing trends for 2016

Biznology

Retailers like Amazon and Walmart already have programs in place that use the devices to deliver goods to consumers. This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. The word “television” may be a little misleading though.

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

CTV is any television set used to stream video over the internet. Examples include Roku, Chromecast, Amazon Fire Stick, and Apple TV. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Connected TV is well known to provide a broadcast-quality advertisement experience.

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Welcome to the Dawn of the New Age of TV Viewership: Super Bowl LIII

LiveRamp

Super Bowl LIII was characterized by four records: the lowest number of viewers with broadcast TV viewership down, the most Super Bowl Rings for a quarterback, the lowest scoring game of all time, and the most media company competition of all time. How television advertising is bought and sold will be very different from here on out.