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OTT and CTV: which is which?

illumin

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Different types of OTT services include Netflix, Hulu, and Amazon Prime Video. Examples include YouTube, Pluto TV, and Tubi.

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Super Bowl: Go early to win

SmartBrief - Marketing

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. For most brands, that extended ramp is essential to getting the most out of the price for advertising in the game. Think again. The early releases had a slight edge, averaging 2.93

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2022 Predictions: CTV and cross-channel advertising

Martech

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. Instead, it’s a fragmented landscape that will influence how advertisers buy TV ads at this year’s Upfronts. More streaming. And those are ad-supported, with ads frequently sold programmatically.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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CTV is where the viewers go and advertisers should follow

ClickZ

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. Impressive as it may be, the future looks even brighter. Connected TV offers such freedom.

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TV Is Going Away (Or Not)

Rain: The Growth Agency

Telling people you work in TV advertising can be exasperating. So, if you advertise anything at a slight premium, TV may actually be getting more efficient. The trend to focus on is not cord cutting but on potential growth in “skinny bundles” – Sling, Hulu TV, DirecTV Now, PlayStation Vue, and YouTube TV. I don’t.”

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