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This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. 25:00 ): Google pulls YouTube off the Amazon Echo Show. The post This Week in Content Marketing: Google and Amazon Prepare for Internet War appeared first on Content Marketing Institute.

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Why Google is Going to Dominate TV Ads

Convince & Convert

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. I think we always figured that makes sense for Google’s core business of selling ads online. You need to get this book.

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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

BookTok is a TikTok subculture where book lovers discuss the books they can’t stop talking about. As of July 17th, 2022, ten out of the 15 books listed on the New York Times Paperback Trade Fiction Best Seller list are #BookTok recommendations. Popular BookTok books are a major opportunity for literary brands. urbabykenz.

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Hire a Business Writer: 8 Experts for Any Content Marketing Budget

nDash

All too often brands think that a business writer is the “jack of all trades” writer. Business writers are incredible at taking on your company’s voice – whether that is for the consumer, executive office, or your internal staff. Save yourself some time and scroll through our list of top business writers below.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

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When Will Content Marketing Count as Prestige Art?

Contently

Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. The business world is following their example. Most modern audiences understand that entertainment is a business.

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Speaking Live at B2B Ignite 2018 – video

TaylorMadeIn KEW

On 10 th July, over 1,200 B2B marketers filled London’s Business Design Centre for a day of networking, discussion, debate and illuminating presentations across 10 industry streams. There was such a buzz at this year’s B2B Ignite – the largest B2B marketing conference in the UK.