Pam Didner

MARCH 12, 2020

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence. What is Artificial Intelligence (AI)?

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Envy

JUNE 29, 2022

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs.

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Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

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Binary Demand

FEBRUARY 27, 2024

[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Even everyday tasks get an AI makeover.

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B2B Marketing Directions

APRIL 3, 2022

Source: Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests that it may be nearing mainstream adoption. What the Book Covers The AI Marketing Canvas includes four major sections.

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Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Martech

DECEMBER 26, 2023

This article was co-authored by Nicole Greene. Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. These new challenges often require sensitive human oversight to detect and address bias.

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Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

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SmartBrief - Marketing

MARCH 22, 2024

In the bin, you go,” — it’s written in AI-speak, after all. This scenario isn’t real, but the general feeling around AI in regard to employment has many segments of industry in panic mode. AI can replace one tedious task, but it also complements and even creates others that it couldn’t do alone.

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Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot?

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ClickZ

JUNE 10, 2020

30-second summary: Think of artificial intelligence (AI) as machine learning to better understand your target audience. Once you identify the area you want to focus on first, you will be able to see the type of AI technology that is needed. A functioning and high-quality website is crucial for success with AI.

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Content Marketing Institute

NOVEMBER 20, 2017

Artificial intelligence at work!”. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. In fact, artificial intelligence is at work all around us. Artificial intelligence: Part of everyday life.

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Contently

JANUARY 17, 2023

Use a multi-level process for fact-checking the piece. Content teams should fact-check all category one facts of every piece of content that runs through their process—this is a level one fact check. How intensive your process is depends on your industry and internal practices. Federal Reserve is a better source than Amazon.

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PathFactory

DECEMBER 8, 2022

This article is a contribution from PathFactory’s Co-Founder Nick Edouard. Companies know they need to be using artificial intelligence to attract, win, and retain customers in 2023, but knowing exactly how to use it can be challenging. There are plenty of AI use cases in B2B marketing. Recommend content.

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Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. For the most part, generative AI tools fall into two broad categories: Text-based tools like ChatGPT. OpenAI: One and done?

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Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. Yeah, an AI copywriter can help with that. What is AI Copywriting?

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Adobe Experience Cloud Blog

MARCH 22, 2018

Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Support Sales with Relevant Customer Experiences.

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Martech Advisor

SEPTEMBER 3, 2019

Here are a few innovative ideas to improve customer experience with Artificial Intelligence (AI) and Robotics. Market dynamics and varying customer expectations make it challenging for marketers to identify customer wants and needs. AI and Robotics are fast emerging as game-changers across industries.

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QuanticMind

MAY 31, 2023

Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice. A Look at Google’s AI Search Future [:02] This video provides a glimpse at how generative AI will further evolve search in the coming months. AI AI AI caramba!

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Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. People are also concerned about their data being gathered and utilized for marketing purposes. So, how can a data-driven marketing plan function in the absence of user-specific data?

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Convert

AUGUST 14, 2023

To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. There’s been a ton (conservative estimate) of hype around AI since late 2022. You can’t turn on the TV today without hearing AI this or that in 10 minutes or less. People are going down this AI rabbit hole, throwing caution to the wind.

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Salesforce Marketing Cloud

DECEMBER 5, 2023

And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Do your developers have the skills to build AI and generative AI apps? Watch & learn 1.

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Anyword

SEPTEMBER 29, 2021

It’s AI or die! AI marketing technologies have been around for a long time, but it looks like they are now achieving critical mass. The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028.

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Biznology

FEBRUARY 28, 2018

Marketing transformation. The most common is probably marketing transformation where marketers transition from traditional to digital tools and capabilities. Transforming business process management (BPM), enterprise resource planning (ERP), and other internal day to day tasks and processes? IT transformation.

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ClickZ

MARCH 2, 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. In this article we’ll reveal some of these key strategies: 1) Revolutionizing the customer experience with artificial intelligence.

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Biznology

OCTOBER 30, 2017

Dominance: reduce Google ’s surveillance and personal targeting of everyone, reduce Amazon’ s capture of customer relationships from leading companies. It adds an invisible embedded marketing channel. Stop thinking about AI and how artificial intelligence is going to take away jobs.

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Content Marketing Institute

AUGUST 9, 2018

In its widely talked about State of Marketing Report, Salesforce reports that just over half (51%) of marketers are using AI in one form or another, while another quarter plan to test it over the next two years. Salesforce, which reports one in two marketers is using AI, or BrightEdge, which puts the number at one in 25?

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Convert

DECEMBER 2, 2020

Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. billion in profit for Amazon, was that the holiday season started early. Amazon and Total World Dominance. In a manner of speaking, at least.

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Hubspot

MARCH 26, 2020

As marketers in 2020, there's one major thing that we have in common: We're driven by data. In the past, marketing firms and agencies tasked full-timers with reporting-related duties. This is a problem that my Cleveland-based marketing firm, PR 20/20 , ran into a few years ago. How to Streamline Your Reporting Processes with AI.

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The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. The truth is, however, that we are in the early inception stages of machine learning and artificial intelligence.

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Martech

JANUARY 23, 2023

Search marketing is a very big deal. Search is a huge component of digital marketing and ecommerce. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., Table of contents What is search marketing?

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Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

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Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Did you know that Amazon accounted for more than half of all Black Friday sales last week?) marketing clouds increase their share. With voice, they have no screen at all.

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SmartBug Media

MAY 11, 2021

No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. What has changed over the years are the strategies you implement at every stage of the email marketing process. Word-of-mouth marketing grabs people’s attention and encourages engagement.

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Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels. Versatility and Storytelling Video marketing is incredibly versatile.

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Martech

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, chief data scientist at TrustInsights.ai, speaking at The MarTech Conference. and GPT-4 LLMs.

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Salesforce Marketing Cloud

AUGUST 4, 2021

Their popularity is on the rise: service organizations have increased their adoption of chatbots — often powered by artificial intelligence (AI) — by nearly two-thirds since 2018, according to Salesforce’s State of Service report. What is an artificial intelligence (AI) chatbot?

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