Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. BtoB Magazine to Become Part of Advertising Age.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

AUGUST 20, 2013

Godin’s overarching point: We are moving from the age of mass to the age of connection. The great new ideas come from people working at the extreme outer edges, not the normal middle. Mass won’t work any more. Organizations must connect with their constituents individually or they’ll be ignored.

Conference 50

Conference Internet Marketing Lead Scoring Lead Ranking 50

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. In the age of the empowered customer, service is one of the few points of differentiation left. We make the case that companies have no choice but to invest in this area, though.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

DECEMBER 7, 2010

Tom Monahan died of ALS at the age of 58. He worked at IDG for more than 25 years, eventually becoming online director of the Computerworld.com website. You can see some of his work here. I’ve worked with many designers over the years, but never one who took such an interest in the subject matter of his work.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

OCTOBER 12, 2011

We’re living in a complex society and the ticking bomb is not understanding how operations work. I think that’s an acquired trait during the information age. The technology we now have in the portfolio today is so amazingly powerful and it works. At BP, that was not the case. Can one person know it all?

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

SEPTEMBER 14, 2010

addict since the age of 10. Rob began working with engineer Kostos Grammatis to create the “Eyeborg,&# and is now the proud owner of a wireless bionic eye made with one of the smallest digital cameras in the world, which is capable of recording and transmitting video directly from his eye socket. Technomazing!

Cable 50

Cable Tagging Design Features 50

Paul Gillin

AUGUST 26, 2010

When I was their age, I learned of new artists from cassette tapes passed back and forth between friends. They will encounter managers who believe that Facebook is a productivity drain and who would rather employees spend an hour in traffic jams each day than get work done from home.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50