Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 101

Education Linkedin Practices Best Practices 101

Buffer

NOVEMBER 24, 2020

And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! How to analyze and report your LinkedIn performance We intentionally designed our analytics to be simple so that you can easily get what you need and create reports in a few clicks. Ting Ba, Group Product Marketing Manager, LinkedIn Pages 1.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Meerkat Marketing

JANUARY 28, 2022

LinkedIn continues to showcase that it is a powerful social media platform, especially with its ability to reach a B2B audience. In addition, with the current talent market being as tight as it is, many organizations are turning to LinkedIn to promote their employer brand and search for hard to find talent. at 32.3% (eMarketer, 2021).

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Connect with KFC’s Founder. Endorsement.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

The Forward Observer

MARCH 1, 2024

Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Media 166

Social Media Social Marketing Enterprise Management Marketing & Strategy 166

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. It’s easy to do that on LinkedIn. If fact, the easiest way to do this would be to enable users to tie their LinkedIn profiles into Twitter. Business Twitter would have much richer profiles, including title and company.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform.

Linkedin 99

Linkedin Features Paid Search Agency Marketing & Strategy 99

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

KoMarketing Associates

JANUARY 28, 2021

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. This suggests that it may be more difficult for B2B marketers working in this sector.

Spending 260

Spending Work Management B2B Marketing Management 260

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are LinkedIn Ads? Advantages & Strengths of Linkedin Ads. We all know how important it is for businesses to work out their marketing strategies to grow their business online. Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø LinkedIn is 2-4% average and. Pinterest is highly addictive and being there and posting there doesn’t feel like work at all, it feels like fun.

Social Media 359

Social Media Advertising Channels Media Business 359

Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. LinkedIn Marketing Solutions has released data revealing that it has 15 times more content impressions then job postings. How powerful is the LinkedIn platform? Challenge #1 – When is the best time to post on LinkedIn? .

Linkedin 52

Linkedin B2B Thought Leadership Business Thought Leadership 52

Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. LinkedIn Marketing Solutions has released data revealing that it has 15 times more content impressions then job postings. How powerful is the LinkedIn platform? Challenge #1 – When is the best time to post on LinkedIn? .

Linkedin 59

Linkedin B2B Thought Leadership Business Thought Leadership 59

Webbiquity

SEPTEMBER 28, 2022

These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Subject lines can be personalized based on a person’s lifestyle, hobbies, work role, or interests. These factors include age, gender, occupation, language, religion, ethnicity, and geographic region.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Meanwhile, isn't LinkedIn meant for keeping track of colleagues and making professional connections that further your career? LinkedIn vs. Facebook: Which Is Best for Business? LinkedIn is better for lead generation.

Linkedin 78

Linkedin Facebook Best Practices Business 78

PureB2B

MARCH 6, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. You can’t just rely on your connections to maximize your reach on LinkedIn users.

Linkedin 62

Linkedin Lead Ranking Lead Scoring Leads 62

NuSpark Consulting

MAY 7, 2016

As our world transforms in the digital age, some of the old barriers transform as well. Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Martech

JANUARY 4, 2024

LinkedIn: Marsha Collier (12.8K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. followers) X/Twitter: MarshaCollier (229.7K

eCommerce 109

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 109

NuSpark Consulting

OCTOBER 27, 2014

Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. Your Profile.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. LinkedIn Marketing Solutions has released data revealing that it has 15 times more content impressions then job postings. According to data by Pew Research Center, 61% of the platform’s users are between the ages of 25 and 34.

Linkedin 52

Linkedin B2B Thought Leadership Business Thought Leadership 52

illumin

FEBRUARY 29, 2024

The brand was quickly called out on X (formally Twitter) and LinkedIn for going against the brand values of its clients. Even when brands are not directly working with a creator, audiences are likely to still conflate the two, seeing a partnership no matter how indirect. Follow @illuminHQ

Youtube 105

Youtube Advertisements Advertising Branding 105

Martech

SEPTEMBER 7, 2021

In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” This was six years before LinkedIn launched in 2003. Why we care.

Personalization 124

Personalization Branding Brand Identity Linkedin 124

Marketing Insider Group

OCTOBER 27, 2021

We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Make It Work for Your B2B Organization. Building prosperous relationships with clients and prospects doesn’t happen overnight, but you can start working towards them today.

Sales Management 343

Sales Management Conversion Ad Building Marketing & Strategy 343

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 177

Social Networks Business Work Management Social Media 177

Top Rank Marketing

NOVEMBER 15, 2023

No one wants to buy from an AI that hasn’t done the work or used the product. I think we will also continue to see brands evaluating their influencer portfolio based on gender, age, and ethnicity to reach a broader audience. LinkedIn will face increased API access demands, especially as other platforms limit data.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

PureB2B

MARCH 6, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. You can’t just rely on your connections to maximize your reach on LinkedIn users.

Linkedin 48

Linkedin Lead Ranking Lead Scoring Leads 48

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. 230 million users Proton Mail: 50 million users Next, let’s break down the data by age group. Global Usage of Email by User Age Group 15-24: 90% 25-44: 93.6% Worldwide Social Media Usage by Age Group 13-19: 12.7%

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Webbiquity

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. Did you know the minimum age for a person to use YouTube is 13? Also, work to build an email list and contact list compiled in case that day ever comes to your social account. You panic and wonder what the heck happened?

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

illumin

FEBRUARY 12, 2024

The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. Apex Marketing Group estimates Swift brings a total value of $331.5 million to the Kansas City Chiefs brand and the NFL.

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Many advertisers I work with are scared of entering a conversation that could be critical of their brand, instead of seeing it as a chance to state your case.

Research 145

Research Loyalty Case Studies Communities 145

SocialPilot

JANUARY 15, 2024

In the United States, the 15-25 age group represents the largest portion of Snapchat users at 48%. of internet users ages 16 to 64 call Snapchat their favorite social media app. In the United States, the 15-25 age group represents the largest portion of Snapchat users at 48%. Interesting, right? Females make up 52.9%

Statistics 70

Statistics Business Customer Satisfaction Stats 70

Martech

NOVEMBER 9, 2022

Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. Some 44% of C-suite executives, VPs and department heads who know about podcasts listen to them, according to LinkedIn (and 79% of the US population knows about podcasts). That’s up from 32% in 2019.

Advertising Channels 125

Advertising Channels B2B Marketing Planning B2B 125

SocialPilot

JANUARY 15, 2024

Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. Social Media Video Trends for Linkedin 61. Video content is the most shared post on Linkedin. billion from the United States alone.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Martech

FEBRUARY 20, 2024

For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team. The persona will point to the digital channels where this role will look to find answers related to work.

Marketing AI 123

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 123