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10 Email Marketing Trend Predictions from the Experts

Litmus

“I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric. Will they shift toward measuring other (more meaningful) types of engagement—click-through rate and response rate? Every time. Learn more.

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Deal Pipelines Trending Upward in May’s Second Week [COVID-19 Benchmark Data]

Hubspot

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. All industries are still trending below pre-COVID averages for closed-won deals.

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Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These insights are based on aggregated data from over 70,000 HubSpot customers globally. Both sales email volume and response rates increased.

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After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These insights are based on aggregated data from over 70,000 HubSpot customers globally. About the Data.

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Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

Hubspot

We looked at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic. These insights are based on aggregated data from over 70,000 HubSpot customers globally. Like you, we’re looking for some concrete benchmarks. About the Data.

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Deal Pipelines Gain Positive Momentum in Mid-May [COVID-19 Benchmark Data]

Hubspot

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. After weeks of remaining flat, sales email response rates saw a slight increase during the week of May 11.

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After Recent Improvement, Deal Pipelines Shaky Last Week

Hubspot

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Currently, all industries with the exception of construction are trending below pre-COVID averages.