Marketing Insider Group

OCTOBER 12, 2015

This would require marketing organizations to move away from silos based on channel or functional ownership and see Branding, Advertising, PR, Demand Generation all begin to dissolve into three areas: data, technology, and content. Well those last bits didn’t really happen. That is a content problem most brands face.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Scoop.it

JULY 13, 2023

You can argue that thought leadership is all about taking a stand and presenting a strong opinion to challenge the way people think. The RRS aggregator helps automatically collect the latest data from online content to add to your site. It analyses millions of new articles, posts, and media to keep you updated with the latest trends.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Webbiquity

JUNE 20, 2011

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Michael Gray has written about which social signals the search engines use and Lee Odden has put together an outstanding presentation on how to use social media for SEO. Social media is the new PR. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. Deepak and Rahul provided closer looks at the capabilities in their presentations. It provides aggregate and channel-specific forecasts. ” Customer Presentations: RepTrak & Windstream. The Revolution Is Now.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Adobe Experience Cloud Blog

MARCH 16, 2015

Kyle’s presentation was very informative and included some fantastic tests and the results they yielded—he definitely shared some best practices a marketer can put to work right when they get home. After lunch, Matt Zito from Synthesio, and David Parkinson from Nissan, took the stage to present on social media ROI. PR and Comms.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Results can be streamed to an external viewer as an RSS feed or presented in standard reports. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Hubspot

JANUARY 21, 2019

Maybe you think of the founders and inventors who present on Shark Tank. Market research helps fuel your go-to-market strategy , which outlines precisely how you’ll present your product or service to its intended market. Feld aggregates practical advice from founders and investors about startups, growth, and raising money.

Startups 89

Startups Burn Rate Work Management Validation 89

Conductor

AUGUST 24, 2022

Set up meetings with interested parties, including creative, product, demand gen, PR, events, marketing execs, and company thought leaders, to understand the benefits of implementation. Before you present to leadership, step back and show a holistic overview of the impact of your efforts. Uncover insights.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. Kanälen per Mail zu erhalten o.

Social Media 115

Social Media Media Paid Search Agency PR 115

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. Tactically he pulls together a disparate set of new media tools into a coherent framework, while strategically, he presents one big idea. social media.

PR 20

PR Rules Web 2.0 Wiki 20

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Hubspot

DECEMBER 17, 2014

19) in the final year of her career, bringing her aggregate earnings to a whopping $9.4 Skills-Based marketers aim to move the executive horizon line closer to the present, considering today’s work to be preparation for tomorrow’s leadership. million -- 260% more than the worker in the Hierarchal example. Benchmarks.

Planning 28

Planning Work Management Peer-to-peer Classified Ads 28

Buzz Marketing for Technology

JULY 22, 2008

What this chart says is that: Our social value to others is a function of (a) the extent of our knowledge, our thinking competency (critical, creative and imaginative), and our communication skills (conversation, presentation and demonstration), and (b) our ability to integrate these three things. well, as teachers, painters, presenters etc.)

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 21, 2008

What was eye-opening to me was the perspective of the substantial number of representatives from the public sector present at the meeting. Meetings, training courses, presentations and other group activities are largely a waste of time -- theyre badly managed and often unnecessary, but we participate because were told we have to.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

SnapApp

APRIL 4, 2018

Although it's an aggregate metric, it's critical. SEMrush | PR & Content Producer. . . Email Marketing : emails sent per week, open rates, website visits by source, number of touch-points per nurturing workflow, open rates pr week, CTR per week, contacts enrolled in nurturing workflows, contacts lost per week, etc.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Online Marketing Institute

NOVEMBER 7, 2010

Pure automation of content aggregation doesn’t foster interaction. Then just tap into your network that does, and package that content to present you as the trusted industry leader. Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

MARCH 27, 2013

For an example of this in practice, check out the following case study from Razorfish on slide 42 of this presentation. If your business happens to aggregate data that's of use to you in creating or informing content, you don't want to neglect it. 3) SocialMention. 5) Lead and Customer Data. How to Use All That Data in Your Content.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

FEBRUARY 17, 2015

Your PR team might want journalists and consumers to remember your brand name. So, at the very least, regularly monitor your brand awareness campaigns for qualified traffic, both per campaign and aggregated. Rand Fishkin gave a fantastic presentation on why content marketing fails. 4) Expecting Quick Results.

Lead Ranking 28

Lead Ranking Multi-Touch Attribution Brand Identity Branding 28

Webbiquity

APRIL 10, 2017

But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. ” — PR Daily. Showcase reviews: PR Daily. Privately aggregates webpages by keyword and domain.” ” — Rebekah Radice. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.”

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Hubspot

MAY 31, 2013

Do you give presentations to a bunch of blank faces? 6) "I’m fortunate enough to have a CEO that does understand marketing and PR and empowers me, but I have seen others that don’t understand the strategy and tactics of marketing as a whole. Do you feel misunderstood? Under-appreciated? It’s not just lead generation!".

Lead Ranking 28

Lead Ranking Lead Gen Gartner Work Management 28

Hubspot

NOVEMBER 22, 2011

The "Weekly Total Reach" is the actual number of people who have seen that content, which is aggregated by adding all the people ("friends") each shared post has reached. Marketing Takeaway: A count of total reach is to a marketer what a count of total media impressions is to a PR specialist--except better. Present Like a Boss.

Facebook 28

Facebook Tools Business Viral Marketing 28

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Great product/great service and knowing how to prospect, present & close. Great product/great service and knowing how to prospect, present & close.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Hubspot

SEPTEMBER 13, 2016

Digital marketing analytics includes data not only from your website, but also from other sources like email, social media, and online PR. Is that lead an active part of your email subscriber base, often clicking and converting on marketing offers presented via email? social media vs. blogging vs. email marketing, etc.)

Analytics 28

Analytics Lead Ranking Work Management Marketing Management 28

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. There will also be a special handout (small book) provided of the presentation with additional SEO resources available to the first 50 attendees.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. Compile a list of observations and systemic problems that PPI cannot resolve, and present them to senior management for them to address. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. MADE IN CANADA.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. Compile a list of observations and systemic problems that PPI cannot resolve, and present them to senior management for them to address. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. MADE IN CANADA.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

WebMarketCentral

NOVEMBER 9, 2009

Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. Aggregation. Trade publications used to serve the role of content aggregator, bring together the best content from experts on both the vendor and user sides as well as leading industry analysts. Authority and independence.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Hubspot

JUNE 7, 2010

This will help with our search rankings and increase the visibility of our story as it gets picked up by various news aggregation sites. When we presented our webinar at the end of the 30 days, we had over 1200 visitors to our landing page, website and blog. Week 4: Paid Advertisements in Facebook Our final focus is on PPC advertising.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Moz

MARCH 24, 2021

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home. With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites.

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74

Sprout Social

JULY 6, 2023

Through Sprout Social’s integration with Salesforce and Tableau , you can present social data alongside metrics from other digital channels. When social data is presented in an influential way, here are some specific ways it can improve your brand’s performance, prove the ROI of social to stakeholders and provide value to other teams.

Social Media 129

Social Media Media Ideal Customer Profiles Analytics 129

Sprout Social

MAY 24, 2023

Gives your team time back Like in many industries, managing government social media is more than a 40 hour per week job, especially when staff members juggle other disciplines like communications, PR, digital marketing, content and more.

Social Media 92

Social Media Tools Work Management Marketing AI 92

Nuvi

AUGUST 11, 2022

Consequently, it has also become increasingly important for companies to aggregate and analyze their public and private customer feedback data in order to gain a complete understanding of their customer experience. Garnering data on the social experience is now a critical component of customer experience platforms. Reputation.

Features 59

Features Custom Publishing Marketing Management Aggregators 59

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. That’s a ton! That covers the formats, but what about the communications channels?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. I also love the way Indium presents its blogs and bloggers on its Web site.

Case Studies 40

Case Studies Case Study Social Media Studies 40