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Scraping vs. Aggregation: How To Share Others’ Content Fairly

Biznology

Photo credit: Wikipedia. Trip Advisor’s business is aggregating content, so when Google re-aggregates it, well, you can imagine Trip Advisor’s unhappiness. Well, as content marketers we encourage content aggregation, content reposting, and other sharing of content.

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AI copyright could lead to new Marketing opportunities

Kevin Indig

Aggregators like Google would lose power since content platforms could train models on their data and provide superior AI experiences. Of the 45 terabytes of text GPT-3 was trained on, 60% came from Common Crawl*, 22% from WebText 2 (which is trained on outgoing links from Reddit), 8% on books and 3% on Wikipedia.

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So Close – Next Gen Precision Marketing!

Digital Marketing World Forum

They need to create an independent personal relationship with the consumer, or in other words – move into precision marketing. According to Wikipedia, Precision marketing is “ A marketing technique that suggests successful marketing is to retain, cross-sell and upsell existing customers.

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How can you pick the right social media tool for your situation?

Biznology

Photo credit: Wikipedia. Any use of social media that is good enough for a person to look at individual social conversations can get by with just these free tools. The other day, I posted about choosing the right social media listening tool for the right job.

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Why Zagat might be a smarter purchase for Google than Yelp

Biznology

One wag was quoted in TechCrunch as saying, “ If you were losing to Wikipedia would your next move be to buy Encyclopedia Britannica? Zagat is not like Encyclopedia Britannica, because Zagat reviews are not written by one person based on one opinion. Not everyone thinks that Zagat was a worthy relacement for Yelp.

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Social software adoption: Riding the hype curve

Biznology

Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). You can find a glimpse of what that looked this year here. The second perspective is that from your own organization.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. I searched Wikipedia for information but couldn’t find an exact definition. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain. So curated content is not something new.