Adobe Experience Cloud Blog
MARCH 20, 2019
Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. But then other magazines offers started to arrive in the mail. How did she know that the magazine had sold her data?
KoMarketing Associates
OCTOBER 2, 2017
New research shows that marketers are harnessing data on their prospects and customers, but not all of them have a comprehensive view of their target audience. Just 39 percent of marketing leaders said they had “total access” to a comprehensive view of their target customer, based on insights aggregated from across their organization.
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Walker Sands
OCTOBER 26, 2023
Magazine, Motherboard and CNET joined me to talk about the state of journalism, the ways news consumption is changing, misinformation on social media, and (of course) AI. Magazine, who covers HR, public policy and legal affairs, said she and her team can tell if an idea will make a good story right away. “My A third of U.S.
KoMarketing Associates
JULY 20, 2016
Start a worksheet like this one to keep record of possible ideas while you research. Letters to the editor – While not likely to pan out ideas in large scale, letters written to the editor of your trade association, industry-focused magazines, and general business publications could surface some useful nuggets.
6sense
OCTOBER 22, 2021
They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Northwestern University’s Spiegel Research Center found that an online review can increase a company’s conversion rate by as much as 270%.
Webbiquity
MAY 16, 2011
Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?).
Content4Demand
FEBRUARY 1, 2019
As consumers, we’ve engaged with magazine quizzes and their digital counterparts on social networks and online publications – BuzzFeed has found impressive engagement with its popular quizzes. Save those in-depth probes for your research studies and surveys. Quizzes and assessments are still relatively new to the B2B marketing mix.
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