Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 56

Paid Content Analysis Budget Programs Tools 56

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. More networks in play, means the need for more experimentation, optimization and analysis.

Paid Social Agency 93

Paid Social Agency Marketing & Strategy Advertising Agencies Aggregators 93

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape.

Work Management 87

Work Management Marketing Management Service Brand Identity 87

Sprout Social

OCTOBER 4, 2016

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data.

Aggregators 82

Aggregators Social Networks Allocation Paid Social Agency 82

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? talking about using Marketing Mix Modeling?(MMM)?to Marketing Mix Modeling (MMM)?is is a top-down or aggregated?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

ScanmarQED

DECEMBER 6, 2023

Mass media (TV/Press/Out of Home, Radio) - spend by media and campaign, ratings (GRPs, TRPs), impressions, and competitor activity (when available). Digital media (search, display, video, social) – impressions, clicks, and spend by channel or campaign, or by strategy (i.e., branded vs. non-branded paid search).

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? talking about using Marketing Mix Modeling?(MMM)?to Marketing Mix Modeling (MMM)?is is a top-down or aggregated?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

NetLine

JUNE 12, 2023

In this post, we’ll take a closer look at what sort of insights B2B intent data can provide marketers and sales professionals, along with some of the benefits they can expect when they take full advantage of such data. B2B marketers can collect a huge amount of data from their own online properties and from across the web.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

RebelMouse

AUGUST 3, 2023

Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users. It’s data collected from external sources, typically by third-party providers, who gather information from various channels such as websites, social media, public records, and more.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users. It’s data collected from external sources, typically by third-party providers, who gather information from various channels such as websites, social media, public records, and more.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Google Search Console. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? And how to be there for their audience without adding to the noise. Consumers are increasing searches for valuable information and engaging with businesses at record rates.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

seo.co

FEBRUARY 10, 2022

For most online marketers, success boils down to how much revenue your campaign generates. Accordingly, many online marketers measure their success in terms of how many leads they were able to generate. Here’s how you do it: Improve Content Targeting. Refine Your Social Media Efforts.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. How to Turn Brand Monitoring Into Content Assets.

Social Media 111

Social Media Tools Work Management Media 111

QuanticMind

MAY 3, 2019

Most PPC marketers today would agree that technology is the key to success in 2019 and beyond. Today, there are countless PPC martech tools available that can help marketers manage, optimize, and grow their advertising efforts. Take Google Ads, for example. The Growth of AI PPC Management. The Growth of AI PPC Management.

PPC 40

PPC Marketing AI Advertisements Advertising 40

Convert

AUGUST 20, 2020

The market bombards your prospects with content and ads. Behavioral targeting is a marketing strategy that collects user data based on users’ behavior. This information is then used to provide better website experiences and strengthens your marketing and advertising campaigns. Key #3: Make Better Paid Ads.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Moz

APRIL 21, 2020

An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results). What is biometric technology and how can marketers use it? Data sample. 20 participants.

SERP 66

SERP Google Purchase Intent PPC 66

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. A content list has a bunch of ideas without much regard for the potential impact, required effort, and coverage of your marketing goals.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. The social media landscape offers a virtual goldmine of customer intelligence. The social media landscape offers a virtual goldmine of customer intelligence.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Unbounce

APRIL 15, 2021

You might’ve noticed that 2020 was an interesting year for marketing. For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. Is paid search really all it’s cracked up to be?

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Brightedge

MARCH 10, 2021

One of the most important issues this year facing digital marketers is how to prepare for Google’s upcoming Page Experience Update.This May, Google will begin using three key metrics to help assess the user experience of a given webpage based on actual browser data. Use Log File Analysis as a priority guide.

Webinar Metrics 93

Webinar Metrics Marketing & Strategy Forecasting Enterprise Management 93

Biznology

DECEMBER 8, 2017

If you run a commerce site for marketing or sales, there is really no way to build a suitable user experience in AMP. In short, AMP pages are a non-starter for our marketing site. Some content formats load well in AMP. But modern marketing sites are responsive to user needs. They all boil down to user experience (UX).

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Lead Scoring 182

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. Content is everywhere. And as marketers, we know the importance and value of having good – actually, make that great – content.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Hubspot

SEPTEMBER 20, 2023

Conversational AI is sophisticated enough to write content, emails, website pages, and more. Conversational AI can generate better emails and content that you can use to nurture and send to your prospects. You won’t need to teach everyone exactly where everything is since ChatSpot can do much of the searching for you.

Marketing AI 78

Marketing AI CMS Development Conversion Best Practices 78

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way.

Webinar Metrics 100

Webinar Metrics Conference Aggregators Communities 100

Crimson Marketing

FEBRUARY 19, 2015

It’s not new news that big data is on every marketer’s mind. Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” Customer Data is Applicable Only In Select Marketing Channels.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Pam Didner

MAY 7, 2021

When you watch a movie or a show on Netflix or make a purchase on Amazon, the platforms use AI to make content or product recommendations for you. If Netflix can use AI to make content recommendations for us, businesses and enterprises can also use AI to make personalized content recommendations when prospects visit their websites.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research. But where do you start with your research process?

Paid Content 71

Paid Content Research Enterprise Management Tools 71

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Valasys

MARCH 2, 2020

Omnichannel remarketing, also known as omnichannel retargeting is a cookie-based technology that equips marketers to follow their visitors all across the web, once they have visited your website. The company also witnessed a 161% increase in the conversion rate compared to the nominal ad campaigns. How Omnichannel Remarketing Works?

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Parse.ly

FEBRUARY 16, 2023

Today, readers are bombarded with more content than they could consume in a lifetime. Essential to that mission is knowing what content works, when, and where. During the webinar, Neil explained how to analyze real-time data to inform a content strategy that boosts engagement, loyalty, and exposure.

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52