Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Frustrated, I went to Google to find the answer: social media cards.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Avitage

AUGUST 1, 2012

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. What does that mean, “use social media”? OK, but ask yourself these questions: do your customers conduct online research, do they use Google?

Social Media 120

Social Media Media RSS Aggregators 120

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. Turn online criticism into a brand positive.

Social Media 111

Social Media Tools Work Management Media 111

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. It helps people discover your brand through search engines and social media. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 162

Social Media Media Viral Marketing Skype 162

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Social Media 83

Social Media Media Television marketing eCommerce 83

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Sprout Social

OCTOBER 19, 2023

Below we dig into the key steps involved in online reputation monitoring and why it matters. Table of contents: What is online reputation monitoring? How is online reputation monitoring done? What are the benefits of online reputation monitoring? What are online reputation monitoring tools? The reality?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Love cereal? You’re not alone. About the Jessica Gioglio: Follow @savvybostonian.

Communities 141

Communities Social Media Storytelling Media 141

flux.la

AUGUST 11, 2020

In this time of digitization, people have set up means to connect on the web socially from anywhere in the world. This is made possible by the emergence of various social media sites and apps. Nowadays, it’s common for relationships to start, bloom, and end online without ever meeting face to face.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Parse.ly

AUGUST 22, 2019

The strategist in me wants to understand how trends in social media influence a business’s potential to grow. There are benefits to tracking my online behavior (not only for the platform, for myself too), but I still want the option to take a step back if I feel like it. . How social interactions factor into product development.

Social Media 81

Social Media Traffic Media Privacy 81

ScanmarQED

DECEMBER 6, 2023

Digital media (search, display, video, social) – impressions, clicks, and spend by channel or campaign, or by strategy (i.e., Direct Marketing (mailings, online TM) - Spend, volume and competitor activity. can cause very short-term issues in retail sales – and boost online sales. branded vs. non-branded paid search).

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. That includes gathering intel from social media posts and reviews. Your marketing and sales teams need both.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Top Rank Marketing

JANUARY 5, 2024

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Buffer

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Social Media 109

Social Media Organization Paid Search Agency Media 109

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic.

Social Media 100

Social Media Media Buyer Personas Business 100

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Below, I have aggregated several resources to help marketers and marketing team leaders better navigate generative AI training and education.

Marketing AI 114

Marketing AI Training Generation Budget Programs 114

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

seo.co

FEBRUARY 15, 2022

There are also plugins to integrate your social media efforts into your blogging. Enabling RSS aggregator for your blog helps readers follow it conveniently. Finding a niche about which to blog is crucial if you are to corner a segment of the online crowd. Post on Social Media. Submit to Content Aggregators.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Economic conditions may have been tough in 2010, but there was no shortage of online innovation.

Social Media 100

Social Media Tools Buzz Media 100

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. According to recent statistics, 85% of internet users in the United States watch online videos monthly, emphasizing the importance of having a video syndication strategy in place.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Martech

JANUARY 24, 2024

Also, invaluably for the presenters, it can gather all the questions appearing (and quickly disappearing) in the chat and aggregate them. ” The origins of StreamAlive StreamAlive was co-founded by Lux Narayan, well known in the martech space as the ten-year CEO of social media analytics and intelligence platform Unmetric.

Webinar Metrics 112

Webinar Metrics Conference Aggregators Communities 112

Liveintent

JANUARY 8, 2021

Yet a whopping 64% can only identify up to half of their website visitors, and 50% can’t identify a prospective customer across online and offline platforms. Build a robust data aggregation strategy. They may encounter your brand on other platforms like TV, social media, and third-party apps. Data, data, data.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

Customer Experience Matrix

SEPTEMBER 11, 2009

His job seems mainly to be looking things up in online databases and, on broadcast days, watching several games simultaneously. Specifically, on-the-fly data aggregation along user-defined calculated dimensions, without touching the underlying database). The story also illustrates the value of social media.

Social Media 120

Social Media Media Cable Terms and Conditions 120

Biznology

JULY 16, 2013

Spend this week digging through memories predating the moment you joined the online conversation and start posting them. Like I say in all of my online reputation and SEO articles, your biggest vulnerability is your vacuum. know about you. Submit them under the proper date and even the proper time.

Social Media 80

Social Media Media Internet Marketing Google 80

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Only B2B

AUGUST 22, 2022

Analyze the online presence of your competitors. Make sure to consider the following if you wish to get install base intelligence on your rival: Business website Using social media Sites that aggregate reviews Commercial directories. Study Social Media Ads. Examine Q&A Forums.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Oktopost

SEPTEMBER 14, 2020

Social media is a critical channel because everyone is online. Be a content aggregator, not a content provider on social media. You may have the greatest technology in the world, if nobody has heard of you, what’s the point? It’s become easier to track marketing efforts and measure success.

Work Management 100

Work Management Aggregators Public Relations Sales Cycle 100

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Discover how on Trailhead, the free online learning platform from Salesforce. Identify, collect, and aggregate data: Understand data sources and how the data flows within your organization. Also, data could be structured or unstructured , ranging from sales transactions to call recordings to social media comments.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Walker Sands

OCTOBER 26, 2023

Magazine, Motherboard and CNET joined me to talk about the state of journalism, the ways news consumption is changing, misinformation on social media, and (of course) AI. More Americans than ever are relying on social media as a news source. Social media has obviously contributed to the spread of misinformation.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Measurement. Understand the Impact of Social Media by ClickZ.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115