Zoominfo

AUGUST 1, 2023

We aggregate these spikes so your go-to-market teams can get ahead of customer problems and opportunities, whether that means sales reps reaching out to key contacts or account-based marketing campaigns that can get your brand in front of decision-makers. We also run a live feed of companies spiking on various topics.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Loyal customers don’t just buy your products—they become brand advocates.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Zoominfo

OCTOBER 28, 2020

It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. . value to our customers? Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. . How (And Why!) ZoomInfo is Launching Streaming Intent.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Zoominfo

DECEMBER 7, 2022

Sales and marketing teams have always sought to understand how target customers work internally. Knowing how and where a customer’s decisions are made can make a world of a difference in how you sell to them, whether it’s prioritizing the right accounts with the right message or pinpointing which contacts to develop relationships with first.

Business 130

Business Enterprise Management Aggregators Lead Ranking 130

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. 4: Create Customer Calls That Provide Results. 1: Start At The Beginning.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Martech

OCTOBER 19, 2023

Why isn’t it helping? AiBUY’s Multicart and Floating Cart help content creators and brands monetize content. These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content.

Marketing AI 120

Marketing AI Paid Search Agency Aggregators Forecasting 120

chiefmartech

JANUARY 10, 2022

In the latest IBM C-Suite study , operations-focused CEOs at high-performing companies ranked “Build new ecosystems and partnerships” as their top priority (48%) for building customer experience and trust over the next 2-3 years. In the process, a diverse ecosystem of customer value influencers and contributors have emerged.”

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Retain (and delight) existing customers.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Martech

OCTOBER 9, 2023

These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently. Implementing data standards in your DAM Improving data quality, design and processes leads to a better customer experience.

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Distribution 123

eTrigue

JANUARY 16, 2024

It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market. Types of data to evaluate when starting to clean your data include: • First-Party: Collected directly from customers and audiences on your own channels. Keep in mind — speed matters.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Martech

APRIL 25, 2022

. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. This is where second-party data has helped out in the past. In other words, it was bought and sold.

Privacy 110

Privacy Aggregators Ideal Customer Profiles Profiling 110

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

Martech

AUGUST 18, 2022

The changes are responsive to user frustration when clicking on links that rank well in search but lead to content designed to rank well in search rather than be helpful or informative. We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. Get MarTech! In your inbox.

Google 126

Google Lead Scoring Lead Ranking Aggregators 126

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. your DXP) vs. having humans do manual service labor (e.g.,

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Liveintent

DECEMBER 7, 2021

Third-party data is consumer data acquired by third-party data aggregators that don’t have a direct relationship with said consumers. Instead, these third-party data aggregators compile insights across various data sources and use models to attribute behaviors or characteristics to general audiences. Second-party data.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Even though AI is transformative, meeting customer expectations becomes a real challenge – especially when all the data you need is spread everywhere across your organization. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Liveintent

JULY 12, 2022

To purchase this data, the buyer must have an existing relationship with the seller; this differs from third-party data in that third-party data is sold by a data aggregator. Second-party data can help you improve your marketing campaign performance in various ways. What are the benefits of second-party data?

Aggregators 118

Aggregators Transparency Ideal Customer Profiles Custom Publishing 118

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. These systems help marketers aggregate internal, partner, and open data into a central repository.

De-duplication 139

De-duplication Marketing Automation Services ROI Aggregators 139

Hubspot

MARCH 23, 2020

One thing that makes that easy is content aggregation. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information. For marketers, content aggregator sites can be a useful strategy to reach new audiences. On the other hand, with content aggregation, there's no original content at all.

Aggregators 92

Aggregators Planning Curation Content 92

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. New audiences New audiences is the default setting option, and refers to new customers who haven’t previously interacted with your brand.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Don’t make assumptions when it comes to where you think your customers hang out and talk. When in doubt, consider talking to your sales and customer success teams as well. The “monitoring” piece looks at actual feedback from your audience.

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Liveintent

JANUARY 8, 2021

Yet a whopping 64% can only identify up to half of their website visitors, and 50% can’t identify a prospective customer across online and offline platforms. With comprehensive, first-party data at their fingertips, they’ll be able to gain valuable customer insights and build more effective marketing strategies.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts. Download the template 2. Download the template 4.

Social Media 52

Social Media Template Work Management Marketing Management 52

LeadsRX

JULY 12, 2021

In this episode, he talks about how that agency experience created a “light bulb” moment of helping agencies – or any marketer, really – tackle the challenge of proving to their clients the value their services provide to them. Greatly improved client reporting became his mission and the mission of his company.

Multi-Touch Attribution 119

Multi-Touch Attribution Ideal Customer Profiles Marketing Report Paid Search Agency 119

ClickZ

JUNE 19, 2023

In an age where consumers demand fast, insightful, and relevant helpful content providing them with a seamless experience is essential to improve content performance. One of its main goals is to help marketers easily understand data in a more visual manner with graphs and charts to make data interpretation easier.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

chiefmartech

NOVEMBER 21, 2022

” But with the right level of IT governance helping to address real problems and security risks with unmanaged (or undermanaged) apps. Getting the martech stack connected into the fabric of the rest of the company’s broader tech stack helps overcome those governance challenges.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Martech

FEBRUARY 28, 2022

So are the customer’s previous or potential use, thought leadership from company experts, conference participation and personal contacts and helpfulness through industry associations and companies. Just as many factors influence intent, customers themselves can signal intent in subtle and obvious ways. Complex automations.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 103

Social Media Work Management Marketing Management Media 103

Inbox Insight

FEBRUARY 19, 2024

Including: 5 benefits of B2B lead quality Intent checklist to determine baseline quality Techniques for nurturing quality leads into valuable customers Read on to learn how to speed-up your B2B Sales Cycle and reduce lead rejections through delivering a high standard of lead quality your Sales team will love.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

NOVEMBER 5, 2021

One of the biggest challenges brands face is disorganized customer data. Not to mention the complete change in customer needs due to the COVID-19 pandemic. This is really reinforcing the need for marketers to evolve the way they anticipate and act on customer needs and expectations.”. Connected customer data.

Ideal Customer Profiles 117

Ideal Customer Profiles Touchpoints Aggregators Conference 117

seo.co

FEBRUARY 15, 2022

A terrific instrument for gaining and retaining customers. Enabling RSS aggregator for your blog helps readers follow it conveniently. Content marketing is a great way to improve your customer relationships, increase your brand visibility, and earn more conversions from your site visitors. Submit to Content Aggregators.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. Customer analysis should move through three different stages.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Martech

MARCH 30, 2023

Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. with AI Summary summarizes customer call transcripts in seconds, yielding a rapid time to value by reducing manual, after-call work. NICE’s Enlighten Actions combines its proprietary AI for customer experience and OpenAI’s generative models.

Marketing AI 107

Marketing AI Ideal Customer Profiles Features Product 107