The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Onalytica B2B

FEBRUARY 20, 2017

Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. and the influencers you don’t.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. What Is Affiliate Marketing? How to Use Social Media for Affiliate Marketing.

Social Media 133

Social Media Paid Content Social Marketing Advertising Agencies 133

ClearVoice

MARCH 10, 2020

This year the number of bloggers is expected to reach 31.7 You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. A content hierarchy is a method and structure for organizing your brand and marketing content. Everybody is creating content. million Instagram followers.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Marketing Insider Group

FEBRUARY 19, 2013

Our Future of Marketing interview series continues with Steve McKee. He is also President of marketing agency McKee Wallwork. You can follow Steve on Facebook , Twitter and LinkedIn. Before that, Todd Wheatland predicted that content and technology would combine to drive the future of marketing.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 100

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Marketing Insider Group

NOVEMBER 17, 2014

I published my own list of top B2B Marketer Influencers based partly on a subjective list of people I admire in the space. I also published a list of the Top Bloggers on Triberr which includes an amazing list of people across many topics. New to the rankings is a list of top content marketing brands. Content Marketing.

PageRank 100

PageRank Paid Search Agency Content Marketing Branding 100

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. Currently Social Media Director / Content Marketing Strategist at G Media Studios.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Ranking 95

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Social media has also spawned all kinds of new marketing tools. This business involves marketing themselves as influencers. Don’t forget Twitter, TikTok, WhatsApp, Facebook, and bloggers with their own sites.

Work Management 92

Work Management Marketing Management Paid Search Agency Planning 92

ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Marketers and sales people need to be working towards the same goals. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Contently

DECEMBER 2, 2021

I didn’t start my career at an ad agency or a literary magazine. During my time at Contently, financial services has arguably been the most bullish industry when it comes to content marketing. And tons of bloggers began offering their budgeting hacks. Thoughts on the Market works for two reasons.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Webbiquity

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. Tweet This!

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Marketing Insider Group

MARCH 25, 2013

Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. The alternative of course, is to advertise.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Directive Agency

MAY 24, 2017

Business owners and bloggers get busy, and it’s all too easy to leave a blog idle for a few weeks or even months. With the following 10 ways to write content consistently, even the busiest bloggers and businesses can fall into a steady rhythm. Keyword research and blog writing can send search marketers down the rabbit hole.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Contently

JUNE 24, 2021

I didn’t start my career at an ad agency or a literary magazine. During my time at Contently, financial services has arguably been the most bullish industry when it comes to content marketing. And tons of bloggers began offering their budgeting hacks. Thoughts on the Market works for two reasons.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

Marketing Insider Group

SEPTEMBER 4, 2012

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners).

PR 100

PR PageRank Branding Brand Identity 100

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Social media has also spawned all kinds of new marketing tools. This business involves marketing themselves as influencers. Don’t forget Twitter, TikTok, WhatsApp, Facebook, and bloggers with their own sites.

Work Management 52

Work Management Marketing Management Paid Search Agency Planning 52

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Maybe you''ll grow your marketing expertise just by taking a little time out of your day-to-day and checking out some thought-provoking posts and discussions. Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

APRIL 30, 2013

And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. As it relates to getting closer to customers, it was clear that big data was top of mind as a means to help marketers “walk in customers’ shoes” at scale.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Heinz Marketing

MARCH 7, 2022

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

Webbiquity

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. 59 Female Marketing & Growth Influencers To Follow. Tiffany Da Silva @Bellastone.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

MLT Creative

SEPTEMBER 8, 2011

I n late July I began a month-long mission to increase my contribution to our agency’s content marketing efforts. ” I set multiple goals for myself with and was determinted to achieve measurable marketing results. Goal: Be more active in discussions on LinkedIn and Focus. What were the results? Actual: Fail.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

Biznology

JULY 19, 2011

I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. Image via Wikipedia. by Chris Abraham. In that time, we've learned quite a lot.

Effectiveness 80

Effectiveness Wikipedia Paid Search Agency Advertising Agencies 80

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." LinkedIn Groups. Don't look like you hired an agency.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Online Marketing Institute

JULY 2, 2009

RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. LinkedIn is like a 24/7 trade show that every one came to. (41 Follow Me The Author Who writes this? 41 million users) 2.

Consulting 40

Consulting Linkedin Search Marketing Resources 40

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

JANUARY 12, 2011

As we re view the past year and plan for the next, MLT Creative's blog, "B2B Ideas @ Work," has had a banner year for visitors and inbound links. Remembering a super ad, agency and guy. Martine Hunter 's memories of Apple's famous "1984" commercial, working at the venerable advertising agency Chiat/Day, and one of its founders.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

DECEMBER 1, 2020

Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. What is B2B Influencer Marketing?

Enterprise Management 272

Enterprise Management B2B Marketing Work Management Marketing Management 272