Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

Storytelling 130

Storytelling Examples Branding Brand Identity 130

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. It proves the value of content, down to the dollar, using a proprietary formula built by the product team.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

The Lead Agency

FEBRUARY 15, 2023

This can be especially helpful if you’re a small business with limited resources and budget. How to Find the Right Negative Keywords for Your B2B Google Ads Finding the right negative keywords depends on several factors, including the type of business you have and the products or services you’re promoting.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

Martech

SEPTEMBER 11, 2023

ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. This type of efficiency allows marketers to scale personalized content across their company’s website, social media and email campaigns, and digital ad platforms such as Google AdWords.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Webbiquity

APRIL 4, 2019

Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Oh, and you will sell more product and make more money too! Publisher by Nick Youngson CC BY-SA 3.0 ImageCreator. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Do all of the above.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

SmartBug Media

MAY 8, 2020

Small business owners all know they need to be found when a searcher is looking for their products and services. Let’s dive into what they are and we’ll later go into more detail on how to set up your first campaign to make the best out of your available resources and budget. Choose Your Products and Services to Advertise.

Small Business Marketing 106

Small Business Marketing Paid Search Agency Google Campaigns 106

SmartBug Media

MAY 8, 2020

Small business owners all know they need to be found when a searcher is looking for their products and services. Let’s dive into what they are and we’ll later go into more detail on how to set up your first campaign to make the best out of your available resources and budget. Choose Your Products and Services to Advertise.

Small Business Marketing 101

Small Business Marketing Paid Search Agency Google Campaigns 101

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

SocialPilot

FEBRUARY 9, 2024

She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

APRIL 12, 2017

But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive.

SEO 136

SEO Optimization Adwords Keywords 136

KoMarketing Associates

JANUARY 2, 2018

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. Productive learning is only successful when prioritizing learning on a regular basis. Utilize Platform-Specific Resources. Marketing Automation: Marketo , Pardot , Act-On.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

DECEMBER 27, 2016

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. The most expensive keywords in AdWords.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Martech

MARCH 15, 2022

If you are confused about the differences between DSPs and Google’s AdWords , here are a few key differentiators: The extent of their reach : DSPs can reach over 15 billion impressions a day, a number that AdWords does not come close to. AdWords functions on a CPC model. Pricing : The pricing mechanism is different.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 113

Hubspot

APRIL 12, 2016

Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance.

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Convince & Convert

APRIL 9, 2014

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Google has put a social layer across its products and services – this is Google+. Well, it won’t be. Even better, it is set up to pay by engagement. See you on Google+!

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

KoMarketing Associates

APRIL 7, 2014

It also pushes other advertisers and organic results further down the page, and gives searchers an opportunity to see other related products or services that may be complementary or supplementary to their search query. Sitelink Requirements. However, when used correctly, sitelinks can make for better ads, both for advertisers and users.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

DECEMBER 27, 2016

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. The most expensive keywords in AdWords.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” ” How the long tail AdWords approach works for blogger outreach. ” DIY Digital PR (Online Engagement & Blogger Outreach).

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

nDash

JANUARY 21, 2021

Demand Gen : Optimize email campaigns (drip and one-off) as well as product copy to increase user engagement and retention. Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI. The Ideal Candidate.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

The Point

FEBRUARY 24, 2015

Going beyond that basic set-up, a critical step in being able to gauge the true success of any search campaign, requires a modest investment in time and resources that most companies figure they can live without. The foundation of a strong search campaign is knowing what you want to achieve. Your tracking system can never be good enough.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

NuSpark Consulting

SEPTEMBER 22, 2013

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. You can avoid paying for audiences who click on your ads but not really in the market for your services or products. . Determining negative keywords.

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. AdWords helps users attract customers and clients with ads that appear in search results.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

NOVEMBER 19, 2013

In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Three elements of Google’s program that benefit our existing search engine advertising programs include: Remarketing Lists for Search : Remarketing lists allow AdWords ads to get a more prominent position for relevant users.

Work Management 120

Work Management Marketing Management Adwords B2B 120

Biznology

NOVEMBER 25, 2019

Recently I had to become an expert in the space for a client who wanted me to consult her on the best way to promote a broad portfolio of products and services, some of which include iOS and Android apps. Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Convert

DECEMBER 16, 2020

RECOMMENDED RESOURCE : 7 Killer Ways to Optimize Your Landing Page for Lower PPC Costs. The right content won’t just help you reach your target audience, but it will also show the full potential of your products. Inform Better Product Development Decisions. Google AdWords is a particularly powerful platform.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Google Product Listings. There are two key requirements for Google Product Listings. Those tactics in summary: YouTube Integration.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Launch Marketing

JANUARY 26, 2022

content downloads, webinar registrations, product purchases, etc.) If you need help setting up your conversion tracking check out the following resources: Google AdWords – Conversion Tracking Bing Ads – Universal Event Tracking. It’s also common to use something such as Google Tag Manager to implement this code.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Exo B2B

NOVEMBER 9, 2017

Many companies now rely on external resources for their marketing, advertising and communication activities. Whether complete or partial, marketing outsourcing will act as a resource provider for your marketing activities. With Adwords campaigns and social ads you can reach new territories and new targets. High flexibility.

Work Management 80

Work Management Paid Search Agency Marketing Management Marketing Budget 80

QuanticMind

MAY 11, 2018

Today there are so many different PPC targeting options available within Adwords and beyond it. For example, digital marketer, Ben Wood, has some actionable advice about distributing investment between social and search ads: 4 Advanced AdWords Audience Targeting Tactics. AdWords audience targeting. Step 2: Audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Hubspot

APRIL 5, 2018

Buy ads on Google through Google Adwords. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Google AdWords. For more resources about how to do PPC effectively, check out our PPC Marketing Hub here. Google AdWords Keyword Planner.

Google 78

Google Adsense Tools Doubleclick 78

InsightSquared

SEPTEMBER 11, 2019

Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. To reflect this slower, more deliberate purchasing process, B2B marketers usually create in-depth marketing materials that focus on addressing a business’s need (time saved, resources, ROI, etc.).

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

BenchmarkONE

JULY 20, 2022

That’s why we’ve assembled 16 real-deal thought leaders that are great resources. Her strategies for building a following and creating thought leadership content are a great resource for any small business owner. Carson Tate is a renowned business coach who prides herself on the expertise to deliver the best productivity training.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Webbiquity

MAY 20, 2010

Google may be fine for regular web searches, and even for some more specific purposes like image or blog search, but in this impressive list of special-purpose search engines you’ll find sources for targeted searches for PDFs and eBooks, product catalogs, books, comics, music, sound effects and more. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JUNE 7, 2018

Use Adwords. Advertise your products on other sites within the Google network. Carefully choose your keywords for the products you are advertising to map with related search queries by potential customers. Do’t depend on just a few tactics; collect leads from as many sources as your resources permit.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276