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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. The most expensive keywords in AdWords.

Adwords 152
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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. The most expensive keywords in AdWords.

Adwords 120
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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

In my opinion, it is virtually impossible to resource enough time, talent and treasure to engage meaningfully with enough people, enough influencers, enough bloggers, to result in the sort of impact required to move the needle with any level of immediacy or timeliness.” ” The long tail of blogger outreach.

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Three Critical Factors in Choosing a B2B Retargeting Solution

KoMarketing Associates

In other words, why should B2B marketers use a retargeting solution other than Google AdWords? In my opinion there are three critical factors B2B marketers need to evaluate when choosing a remarketing vendor. Additional Links and Resources. What are my options for account questions and support (IE, phone, email, online, etc)?

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Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them? There is no magic bullet.

SEM 59
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How To Choose the Right Ad Platform for Your Business

Unbounce

The digital marketing world can be noisy, after all, and everyone has an opinion. And what are your marketing resources ? Google Ads (formerly AdWords). Your Marketing Resources. Google Ads is reasonably easy to set up if your marketing resources are limited. Your Marketing Resources. EDITOR’S NOTE.

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Google Knowledge Graph: the What, Why, and How

Adobe Experience Cloud Blog

It all started with AdWords ads , occupying the sweetest spot of the search results page. Sometimes your Google query requires an expert opinion or a more in-depth explanation rather than just showing an actor or a list of books. Some resources claim schema markup is helpful when trying to get to the Featured Snippet.

Google 134