KoMarketing Associates

SEPTEMBER 25, 2013

However, Google does not block keyword data for paid search advertising (AdWords). While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis. Did we miss your recommendation set on (not provided) traffic analysis?

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Hinge Marketing

DECEMBER 3, 2014

This is also a useful method for identifying long-tail keyword phrases that may be more difficult to identify in keyword planner tools. 3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. On Google+ or LinkedIn?

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Hubspot

JANUARY 26, 2017

In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. 2) Evolve your keyword targeting strategy.

Google 28

Google Contingency Planning Clickthrough SERP 28

Marketing Insider Group

MARCH 7, 2021

Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+. Keyword Tool gives you 750+ long-tail keyword suggestions based on the term you search for. keywordtool.io

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Online Marketing Institute

DECEMBER 23, 2010

For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. You can contact him on LinkedIn , Google+ , or Twitter.'

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Online Marketing Institute

MARCH 21, 2011

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Brandpoint

NOVEMBER 8, 2021

Instead of paying to target a keyword through AdWords, one small business now gets $1,000 worth of free inbound web traffic each month. It got picked up after three months and we improved from position 78 to four on all long-tails as well. Created relatively long page content (compared to most product pages!)

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

Hubspot

DECEMBER 12, 2011

Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long tail keywords , as they are lower difficulty and often have more qualified searchers. Google AdWords is the classic example of this.

PageRank 28

PageRank SEO Lead Ranking Lead Scoring 28

Convince & Convert

MARCH 8, 2012

If you have ever seen a container vessel or a train or maybe a long-haul trucking operation in this great land of ours, you have seen Jonathan’s company. I think, long- term, that’s a smart play. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Marketing Insider Group

APRIL 27, 2015

Google Keyword Planner : If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. But even without an AdWords account, one great content marketing hack is to just go to Google search bar and type in your main keyword to see what suggestions Google comes up. keywordtool.io

Planning 100

Planning Marketing Plans Budget Programs Content Marketing 100

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In another example, Greenpeace capitalized on Leonardo DiCaprio’s long-awaited Oscar win by snagging and t weeting a pro-environment line from his speech. In March, LinkedIn launched Account Targeting. Get dunked today.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Convert

NOVEMBER 8, 2022

For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. In the LinkedIn post below, Jon Ivanco ran a test that pointed to one metric influencing ROAS across channels: Quality of audience (QoA).

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

LeadSquared

DECEMBER 30, 2015

If you are directing traffic to your AdWords campaigns or Facebook campaigns , then of course you need a standalone landing page because your offer is going to be there. The quickest way would be to spend some money and get leads from Adwords and Facebook. Adwords can directly give you some results. You need both.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Single Grain

JANUARY 31, 2020

As long as you have a working Google account, you are all set. CTR, long-tail keywords. Connect and fetch data from common sources like Facebook Ads, Google Ads, LinkedIn Ads, along with other niche sources, such as AdRoll. How Much Does Google Ads Editor Cost? Google Ads Editor is a free-to-use, downloadable application.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

APRIL 19, 2012

Facebook advertising, Twitter advertising, LinkedIn advertising, etc. To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. In fact it’s highly similar. Eric : Yeah.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Hubspot

NOVEMBER 10, 2015

Whichever methods you choose, you should create a spreadsheet or list of all of the keywords, long and short-tail, that you can focus on ranking for in Step 4. These are usually long-tail keyword phrases, which are much easier to rank for. The Keyword Planner is hidden inside a Google Adwords account.

Paid Content 28

Paid Content Long Tail Marketing Paid Search Agency Business 28

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. When it comes to even receiving cheap swag or tchotchkes you’ll need to have blogged well and long enough to be a known entity with a passable reputation and Klout score.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Webbiquity

JANUARY 17, 2011

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. Linkedin Sales Navigator. Social: LinkedIn, FB. Social: Twitter, LinkedIn, FB. Social: LinkedIn, FB, Twitter. LinkedIn Groups. Guest Posting.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hubspot

MARCH 2, 2016

Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. According to LinkedIn, there is an overabundance of “Social Media Experts” yet few businesses really seem to be setting the social media world on fire. Create a list of relevant long tail keywords and continually add to it as you begin writing.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Zoominfo

AUGUST 7, 2018

Marketers use this app to find new long-tail keyword ideas in seconds. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities. Let’s review some top picks: LinkedIn : LinkedIn is the social media channel of choice to reach business prospects and generate leads.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Marketers use this app to find new long-tail keyword ideas in seconds. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities. Let’s review some top picks: LinkedIn LinkedIn is the social media channel of choice to reach business prospects and generate leads.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Outgrow

DECEMBER 26, 2021

They help you manage all your social media accounts (Facebook, Twitter, LinkedIn, etc.) Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. And what adds to this loveliness is the 99.99% reliability with long-tail keywords.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

They help you manage all your social media accounts (Facebook, Twitter, LinkedIn, etc.) Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. And what adds to this loveliness is the 99.99% reliability with long-tail keywords.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

PureB2B

NOVEMBER 2, 2017

Do they appreciate short videos rather than long articles? Choose a long-tail keyword that your target audience uses to search for content. Tools such as Moz’s Keyword Explorer and Google AdWords can help you look for relevant keywords with significant search volume. Optimize Your Content for Search Engines. Conclusion.

Distribution 79

Distribution Paid Content SMS Buyer Personas 79

Adobe Experience Cloud Blog

JANUARY 10, 2018

Consider promoting these blogs using content amplification or use paid advertising , such as Twitter, LinkedIn or Facebook Ads. Target long-tail keywords using AdWords to keep your cost-per-click low. (You can include links to relevant blog content in your pre-webinar and post-webinar emails).

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

distribion

MARCH 22, 2017

Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Connect on Twitter , Facebook , Linkedin.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

PureB2B

NOVEMBER 2, 2017

Do they appreciate short videos rather than long articles? Choose a long-tail keyword that your target audience uses to search for content. Tools such as Moz’s Keyword Explorer and Google AdWords can help you look for relevant keywords with significant search volume. Optimize Your Content for Search Engines. Conclusion.

Distribution 62

Distribution Paid Content SMS Buyer Personas 62

Albacross

MAY 22, 2019

Nope, not by a long shot. And everytime they go on LinkedIn, they get a bunch of invites or InMails from reps saying that they’d “like to connect”. But if you make your opt-in form too long, this will turn your visitors off , and they might just give up halfway through filling in your form. How long is too long?

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Hubspot

MARCH 10, 2016

It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Optinmonster

AUGUST 27, 2023

How Long Should Your Content Be? See these links to find out how to promote your content on Facebook , Instagram , YouTube , LinkedIn , Twitter , and Pinterest. You can also use display ads from Google AdWords , using plain text, images, videos, and more. Organic reach is declining , so these days, you have to pay to play.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

QuanticMind

NOVEMBER 28, 2016

The resulting information gaps create strategic disadvantages and long-term marketing inefficiencies. But there is often a lack of integration expertise within marketing teams, creating dependencies on IT teams with long project backlogs. Finding superior algorithms. No wonder the average CMO tenure is just 18 months. Option overload.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). It will take that long for them to completely decompose and go away. It has a very, very long tail to it.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Webbiquity

NOVEMBER 28, 2011

According to the TCB article,”If you live or work in Minneapolis, chances are good that you have a Facebook page, a Twitter account, and/or a LinkedIn page. Among the multitude of stats you can find here about blogging, LinkedIn, Facebook, Twitter, video, social gaming and more: • 49% of B2B journalists have blogs. 500 companies.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100