The Marketing Blender
FEBRUARY 27, 2024
Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides. Take Bison IP as an example.
The Point
JANUARY 24, 2017
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.
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Anyword
OCTOBER 4, 2021
That should include networking events, business expos, trade shows; you name it. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. LinkedIn Ads. LinkedIn may be a great way to locate new customers if you’re an agency.
KoMarketing Associates
APRIL 27, 2017
AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. LinkedIn Account Targeting. Twitter Tailored Audiences.
Webbiquity
MARCH 19, 2019
So early on, we exhibited at trade shows that people from big companies were attending. Now, this was back when Google AdWords was pretty new. Most of our early sales came from trade shows, but my very first Google ad probably paid for every Google ad our company ever ran. And we had a pretty compelling story.
KoMarketing Associates
FEBRUARY 24, 2015
Trade Show Appointments. To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Leverage LinkedIn Relationships. Those tactics in summary: YouTube Integration.
The Effective Marketer
OCTOBER 22, 2010
Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.
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